Tag Archives: NHTRF594

Life Sentence #5

Posted on by

With only a few weeks left before the March 7th air date, there has not been much promotion besides what has been shown on their social media accounts. When one is to research the show and the cast, there is only the basic methods of advertising for the show being stated.

  1.  Appearing on Talk Shows
    1. While this is a great way to get the show out there for people to hear about, Life Sentence hasn’t been set up for any shows yet. There has been a few interviews with star Lucy Hale, but nothing of real prominence.
  2.  Social Media
    1. Social media seems to be the only method of advertising being used by the show besides on their own network. Stars are able to reach out to their fans in order for them to get excited for the new show.  While this may work, it isn’t reaching the whole audience demographic, only a small group of fans.
  3. New Releases
    1.  When searching online for updates on the show, it seems to be repeated information, nothing new coming out. It also seems to be mainly the promo videos being shared on multiple websites or links to their social media.
    2. There has been a bit of a break with star Lucy Hale and websites following her journey from her past popular show to this. There have been interviews with her about the change and how she has impacted the shows creation.

Life Sentence #2

Posted on by

With the premiere date approaching, CW’s Life Sentence, created by Erin Cardillo, Richard Keith, is stepping up their game with promotions.  While having a twitter account since January of 2017, a Facebook account Instagram account created around the same time, and actors from the show tweeting, the shows social media presence is ever growing. Actress, Lucy Hale, is consistently sharing photos from set on her personal Instagram and twitter to promote the show to her already consistent fan base. CW also released new promotional trailers this past week.

While looking at the facts of the show, one needs to look at the upcoming competition. The television listings showcase that Life Sentence will be competing with shows like Law and Order: SVU on NBC, Relative Success with Tabatha on Bravo, Guy’s Grocery Games on Food Network, Property Brothers on HGTV. Along with these comes the ever growing popular online service programs, and reruns being shown on television as well.

Check out the website for video links! http://www.cwtv.com/shows/life-sentence/life-got-real-trailer/?play=76ffa236-9b7a-475e-b886-167b98c5c44f

Life Sentence #1

Posted on by

Life Sentence tells the story of a girl named Stella who suffers with terminal cancer. When she finds out that her cancer is cured, Stella has to deal with all the stuff she didn’t when she lived like she was dying, looking at decisions she has made and things her family and friends have hidden from her. This show is set to premiere on the CW on Wednesday, March 7th, 2018 at 9PM and is set to run for 60 minutes. This date was pushed back from the original January release.  This show is set to run after the popular CW show, Riverdale. This is in hopes that those who tune in to watch Riverdale will find Life Sentence interesting, with the target audience being 18-34 like Riverdale. Life Sentence is taking over the spot that was previously occupied by the Dynasty reboot, which has been moved to a different night. Lucy Hale, Carlos PenaVega, Elliot Knight, Brooke Lyons, Gillian Vigman, and more star in this new series.  This is Hale’s first television series since Pretty Little Liars on Freeform.  The CW is hoping that those who followed Hale on PLL will move with her onto this new series. Hale has spoken to a few magazines about her new series, but has not been scheduled to attend any other press events in regards to the show (Us Magazine). Life Sentence Official Trailer

The Catch Post #11

Posted on by

The Catch was rated 1.1 and had 4.9 million viewers on April 7th. With the constant decline of ratings and viewers, Shonda Rhimes and ABC have found different ways to keep the show relevant across the domains under The Catch. On Twitter, the show has 31k followers and on Facebook 122k followers. On Twitter, The ABC Music Lounge Twitter page posts music for each episode. It helps that most of the artists are under the Disney Music Group and Universal Music Group. On the Facebook, the show posts recap videos and direct links to watching the latest episodes. The links are directed to ABC.go.com where the episodes are available the next morning after Thursday premieres. Directly giving fans and viewers sources to the program content is a way to instill trust and gain a consistent following.

 

 

The Catch Post #10

Posted on by

Variety.com posted an article on March 30th that describes the current state for ABC Network. It mentioned the new Entertainment President Channing Dungey and how she has come at a time when ABC is declining in the ranks as the lowest major four networks. This season, Shondaland shows have decreased tremendously: Grey’s Anatomy 4%, Scandal 13%, and How to Get Away With Murder 22%. The Catch debuted at 1.2 and a 1.0 and 5.1 million viewers for episode two. Dungey developed all of these shows expect Grey’s so all eyes are on how she plans to raise the ratings network wide. With the mid season slump, it will be hard to rebuild the network.

 

The Catch Post #9

Posted on by

The day has come and gone but unfortunately The Catch did not do as well as a Shondaland original. When Grey’s Anatomy premiered in 2005, it rated 4.2 with 16.25 million viewers. When Scandal premiered in 2012, it rated 3.0 with 7.33 million viewers. When How to Get Away With Murder premiered in 2014, it rate 3.9 with 14.3 million viewers. When The Catch premiered, it rated 1.2 with 5.8 million viewers. It is now the lowest rating Shondaland show with the #TGIT brand. On March 24, the show had major competition with NBC’s Shades of Blue and cable network’s FX’s The Baskets season finale. But the largest competition was the NCAA Sweet 16 schedule. There were two major games playing that night. At 9:40 p.m. on CBS, No. 1 Kansas played No. 4 Maryland and ranked at 2.1 with 6.55 million viewers. There was another NCAA game on TBS that premiered at 9:55 p.m.

According to Forbes and TV By the Numbers, ABC has been declining in the 18-149 demographics from a 2.4 in 2014 to a 2.1 by the end of 2015. The network has been looking to Shonda Rhimes and her arsenal of hit shows to keep ABC afloat. With The Catch premiering with such low numbers, its concerning to ABC but also Shondaland since The Catch has not been scheduled for renewal for a new season.

The Catch Post #8

Posted on by

Since the exit of showrunners back in August, Shondaland had to re-shoot the pilot episode with Peter Krause. The show is premiering next week on March 24th at 10pm. It will be taking the place of How to Get Away With Murder which is another #TGIT Shondaland show. According to TVGuide.com, it will be premiering with NBC’s Game of Silence and CBS’s Rush Hour. They are all new shows this season with the 10pm time slot.

On ABC, there has been heavy advertisement for The Catch especially during commercial breaks for Grey’s Anatomy, Scandal, and How to Get Away with Murder. ABC has been using all of its affiliates to advertise for the show including ABC Family which is now Freeform. The network has been running the promo a week after it premiered on ABC in December. Also, when watching episodes form other shows on ABC.go.com, when you pause the video, the promo for The Catch is the still screen until you press play again. On tvbythenumbers.com, all of the Shondaland shows have been renewed for another season which leaves high expectations for The Catch.

The Catch Post #7

Posted on by

“Caliber sex and scandalous acts”: those are the words to describe ABC’s #TGIT Thursdays. For The Catch, audiences hope that the show lives up to the reputation. First there was the teasey performance of the tango by the main characters Alice and Ben revealing the deception of the con but the love that is still there between the two. If that didn’t ooze sex appeal, the new promo is filled with smokey touches and gripping sex showing the extreme chemistry between the two. The promo was only available on iTunes but was released to all sectors of video outlets.

The show’s page on ABC.com has also been updated. There are new photos from the show and behind the scenes videos with commentary from the actors and actresses. The Twitter page for the show has gained over 10k more followers and Mirielle Enos has be responding to followers to thank for support.

The Catch Post #5

Posted on by

ABC has made a very big step in history. According to Variety, ABC has replaced Paul Lee for Channing Dungey as Chief of Programming. The decision was made by Ben Sherwood who is the president of Disney-ABC Television Group. Dungey is the first African-American to be president of entertainment at one of the larger U.S. broadcast networks. The changeover was due to speculation that Lee clashed with Sherwood. Lee before ABC, Lee had a successful run at ABC Family (now Freeform) where he helped launch shows such as Kyle XY and Pretty Little Liars.

The goal for the replacement is to help the ABC freshman shows reach the potential of the brand. Yes, ABC has been successful with its “TGIT” lineup, Modern Family, and Shark Tank, its new shows have not been bringing in the views that the network is use to. Quantico has been the leading new show but it hasn’t been able to keep ABC from being fourth in 18-49 ranks and third in total viewers. The hope is with Dungey as the new head of programming, the shows of the spring will bring in the viewers. Sherwood would like attention to be paid to The Catch since its joining the “TGIT”. Their marketing strategy is to focus on the fact that the main character is the one doing the hunting hence the cat and mouse reference that has been promoted.

ABC’s The Catch Post 4

Posted on by

(ABC/Richard Cartwright) MIREILLE ENOS, PETER KRAUSE

The tag line of The Catch is the “sexiest game of cat and mouse” which is due to the riveting relationship between Mirielle Enos and Peter Krause characters Alice and Benjamin. The chemistry between the two has been heavily talked about since both come from less sexually-risque television shows (Parenthood and The Killing). The promo has characterized Krause as cunning and a master manipulator. Enos is portrayed as a determined and powerful woman who will do anything to catch her man.

On February 12th, ABC.com updated the show’s profile and released photos of teasers for the the season. This gives audiences a much needed visual of what the cast looks like together and it heightens the anticipation of the plot of the show. The next step will be active blogs and behind the scenes clips on the show’s website. Those will appear closer to the premiere date which is March 24th at 10:00 pm which will be replacing the other Shonda Rhimes hit How to Get Away with Murder.

(ABC/Richard Cartwright) MIREILLE ENOS, ELVY YOST