Station 19 #9

Station 19 is on its second week and the ratings grew on Thursday night, compared to the previous week’s two hour 9-11 pm launch (1.2 vs. 1.1), which is rare for a debuting show. Station 19 took the No. 1 spot at 9pm on the 29th and was ABC’s biggest overall viewing in that timeslot since Premiere week, earlier in the year. As Station 19 marks Shonda Rhimes last new show with ABC before moving to Netflix, it is showing a promising trajectory with viewers, and is more successful then her other new show, For the People.

 

During the second episode of Station 19, the hashtag #Station19 was not trending, however the Shonda Rhimes #TGIT twitter was at the top throughout the night. The Station 19 twitter has been relatively active on days of the show, posting gifs with quotes to get interaction with fans

 

 

 

Moraes, Lisa de. ‘Station 19’ Builds, ‘Supernatural’ Jumps, ‘Big Bang Theory’ Dominates Thursday. Deadline Hollywood. March 30, 2018. http://deadline.com/2018/03/station-19-builds-big-bang-theory-wins-scandal-slides-supernatural-grows-tv-ratings-1202356072/. Retrieved April 2, 2018.

Station 19 #7

With the premiere of Station 19 looming, the press has been buzzing with news regarding the premiere. Many local news sources have written articles regarding what Station 19 is about and how it will be parallel to Grey’s Anatomy, just with firefighters. In the “Seattle Times”, Station 19 was described for “viewers who crave sophisticated characters or innovative plotting [who] might be inclined to scream “Fire!” in a crowded living room to escape.” Meanwhile, it will run parallel to all of Shonda Rhimes shows with the classic voice-over narration, multiple strong female characters, a diverse cast, a love triangle, and some lighter moments of humor. It will continue to push the limits, as do Rhimes’ other shows. However, as for the press tour, it is interesting that none of the stars of Station 19 are scheduled to go on Jimmy Kimmel this week to promote. As for twitter, the account has been officially verified and now has over 13,000 followers. It has been tweeting gifs and sneak-peeks this week to get the fans excited for the premiere.

 

 

https://www.seattletimes.com/entertainment/tv/seattle-set-station-19-premiere-may-make-you-want-to-scream-fire-to-escape/

Deception #6

It’s no secret that the stars of the new crime drama are not A-list celebrities. That is not to say that they are not the best actors for the roles. Sometimes, a fresh face can bring an unbiased and surprising love for a new show.

The @DeceptionABC Twitter account is following only 10 people–the producers, the stars, and the ABC network Twitter account. Interestingly enough, the two stars of the show, Jack Cutmore-Scott and Ilfenesh Hadera are the only accounts followed that are not verified. Justin Chon, a writer, actor, producer, and internet celebrity, is verified and he is not even the lead of the show.

The producers and writers are expected to have a professional and respected social media presence, even if many of them have not tweeted since 2017. The two stars of the show, Cutmore-Scott and Hadera should make more of an effort to interact with potential audiences and promote the upcoming series themselves.

Being a TV actor comes with being personable, especially with fans. Hopefully once the show begins next Sunday, the fans will tweet at them and encourage the actors to connect with them.

Deception #5

With just a week until the premiere of the new combination magic and crime series, Deception, the marketing team is enhancing its social media presence. Its Twitter presence embraces meme-culture with GIFs of the stills of the show and humorous captions, in hopes that the ability to relate to the show will improve retweets.

More boomerangs are reposted on Instagram and Twitter as well as more formal Facebook posts. The essence of the social media posts show that the team is appealing to a younger demographic–A18-49.

Next Sunday, March 11th on ABC, we will be able to see if this social media presence has paid off.

Station 19 #6

Station 19’s unveiling of their characters within Grey’s Anatomy on March 1st garnered 2.0, 7.5M views, hopefully meaning those viewers will move over and watch Station 19 when it premieres. As the premiere becomes closer, more actors have been announced who have signed on for roles. Mistress alum Brett Tucker will appear for a multi-episode arc. More notably, the Station 19 was released during the 90th Academy Awards on Sunday, sparking more excitement and twitter action then before. Derek Haas, Chicago Fire creator, tweeted after the airing of the trailer, “That is so cool they showed clips from our old pilot during the Oscar–. Ohhhh. Whoops. Disregard that.” This is due to the similarity between Chicago Fire and Station 19, and the fact that ABC had previously admitted that Chicago Fire’s success had made it difficult to name the show. Meanwhile, Jason Winston George was doing a Q and A during the Grey’s Anatomy Crossover event, along with Station 19 tweeting and Jaina Lee Ortiz retweeting gifs of her from the episode.

‘Station 19’: Brett Tucker Set To Recur On ABC’s ‘Grey’s Anatomy’ Spinoff

http://popculture.com/tv-shows/2018/03/05/chicago-fire-creator-calls-out-station-19-trailer-oscars-2018/

 

Station 19 #5

With the Station 19 crossover premiering on March 1, they are still three weeks away from the premiere. The twitter account has only gotten 2,000 followers in the last 3 weeks, bringing it to a total of 8,815 twitter followers. On February 23 it was retweeting all the stars of the show posting about how there is only one month left to the premiere. Besides their minimal social media presence, there has been nothing on the talk show circuits. Using the hashtag #TGITCrossover, there has only been conversation about the How To Get Away with Murder and Scandal episode, nothing with Grey’s Anatomy and Station 19. Hopefully after this crossover episode airs, Station 19 will start publicizing the premiere of their show more and start doing interviews.

Station 19 #3

#Station19 has had more traction this week as they have begun shooting and posting pictures. Wendy Calhoun, a producer for Station 19, tweeted a picture of the real life firefighter tech and stunt crew, showing their incorporation of real life heroes into the show. Even though the post did not receive a lot of attention, I think this is an important factor of the show that will most likely be brought up in interviews and press tours. In regards to the buzz around the show, ABC has announced that Grey’s Anatomy and Station 19 will be having a crossover episode on March 1st, titled “You Really Got a Hold On Me.”. This will be a great introduction to the Station 19 actors and will be airing before the Scandal and How To Get Away with Murder crossover episode. It will be a full night for #TGITCrossover and will garner a lot of social media attention.

 

 

Turchiano, D. 2018, February 08. ABC Announces ‘Grey’s Anatomy’ and ‘Station 19’ Crossover Episode. Retrieved from http://variety.com/2018/tv/news/greys-anatomy-station-19-crossover-abc-air-date-1202693199/.

 

Station 19 #2

Station 19 trailer was released on Thursday during Grey’s Anatomy episode and has received lots of praise so far. People have been very active with the hashtag, posting excitement regarding another Shondaland show hitting ABC.  However, the Station 19 official twitter only has 6,620 followers. All the main stars have been actively tweeting since the release of the program name. They were all posting on twitter during the Grey’s Anatomy episode, primarily Jason Winston George who will be the star in the new series. The main stars will be: Jaina Lee Ortiz, Jason George, Grey Damon, and Barrett Doss. Something that is unlike Shonda is all of the main characters in Station 19, besides Jason George, have not even appeared on one of Shonda Rhimes’ prior shows.

The Catch Post #11

The Catch was rated 1.1 and had 4.9 million viewers on April 7th. With the constant decline of ratings and viewers, Shonda Rhimes and ABC have found different ways to keep the show relevant across the domains under The Catch. On Twitter, the show has 31k followers and on Facebook 122k followers. On Twitter, The ABC Music Lounge Twitter page posts music for each episode. It helps that most of the artists are under the Disney Music Group and Universal Music Group. On the Facebook, the show posts recap videos and direct links to watching the latest episodes. The links are directed to ABC.go.com where the episodes are available the next morning after Thursday premieres. Directly giving fans and viewers sources to the program content is a way to instill trust and gain a consistent following.

 

 

Cooper’s Guide – Post #4

Perhaps it is a good thing that I began blogging about another show because Cooper’s Guide seems to be in trouble.  After a nearly month-long hiatus for the Super Bowl, the show returned on Valentine’s Day to a dismal 0.8 rating with 1.74 million viewers, down from a rating of 1.17 for its previous episode.  The TV by the Numbers website gives Cooper’s Guide two smiley faces out of five, which indicates the show is “likely to be canceled by May 2016.”  Even if the show makes it through the season and I am able to keep blogging about it, it appears unlikely that it will survive to see a second season.  Perhaps a lack of promotion during the hiatus to maintain interest was the cause for the drop in ratings.  One area the show definitely could have done a better job in is in its social media presence, as the hashtag #CooperBarrett was not particularly active and did not keep fans interested during the break.