CBS Radio

Posted on February 18, 2016 by Rachel Lipsitz

By: Rachel Lipsitz

CBS Radio logo [1]

Contact Information [2]

1271 Avenue of the Americas FL 44

New York, NY 10020

212.649.9600

Cbsradio.com

Key Executives [3]

Andre Fernandez, President

Scott Herman, Chief Operating Officer

Ezra Kucharz, President, Local Digital Media

Chris Oliviero, Executive Vice President, Programming

Jo Ann Haller, Senior Vice President and General Counsel

Bob Phillips, Senior Vice President and Director of Sales

Overview

CBS Radio is the nation’s number 2 radio group, including 117 stations, 26 of which are in the largest radio markets in the country. In 2015 alone, CBS radio estimated generating around $1.3 billion in revenue[4]. CBS Radio’s geographically dispersed stations serve to target many different demographics through a broad range of formats, including: rock, classic, adult contemporary, top 40, sports and country [5].

History

CBS Radio was created as a radio network in 1927. From 22 stations that started to air in 1928, the company grew to 114 stations in just a single decade and by 1932 was earning an annual profit of $3 million [6]. In the late 1940s, CBS Radio was able come out on top due to its development of long-playing records by its Columbia Records division. In 1995, Westinghouse Electric Corporation acquired CBS for $5.4 billion. In 1997, Westinghouse changed the name of his new company to CBS Corporation and moved its headquarters from Pittsburgh to New York City [7]. In 1999, entertainment conglomerate Viacom announced that it was taking over CBS in a deal worth $37 billion, but only lasted until 2005 when CBS split into two, where CBS Radio became a part of CBS Corporation under its broadcasting division [8].

Competitors

iHeartMedia logo [29]

Emmis Communications logo [30]

Entercom Communications logo [31]

CBS Radio has four direct competitors: Emmis Communications, Entercom Communications, iHeartMedia and Cumulus Media. CBS Radio competes within their respective markets for audience, advertising revenues and programming with other radio stations [9]. These company’s radio stations, which also include their online internet streaming services, compete with services like Spotify and Pandora.

Financials

CBS Interactive Stock Chart from Yahoo Finance updated April 23, 2016 at 3:30 pm [10]

CBS Corporation is a publicly traded company and on April 23, 2016, was traded at $56.59 per share, which is is down from last years price, which was $60.63 per share. Right now, the company’s stock value lies between the 52 week low of $38.51 per share and the 52 week high of $63.95 per share [11].

The majority of CBS Radio’s revenues are generated from the sales of local and national advertising [12]. In 2015, CBS Radio’s radio revenue decreased by 6% and took a $484 million write-down on the value of its FCC radio licenses [13].

Financials CBS Radio of Local Broadcasting [14]

Due to the fact that CBS Radio is a subsidiary of CBS Corporation, the financials for the radio division are combined with the financials for the local broadcasting television division.The Local Broadcasting revenues for the fourth quarter of 2015 were $719 million. CBS Radio revenues were down 5%, which reflected the continued decrease in the radio advertising marketplace [15].

CBS Sports Radio

CBS Sports Radio Logo [34]

CBS Sports Radio was launched in January 2013 and offers 24/7 national sports coverage and programming to over 330 stations, including stations in all of the top 10 markets. CBS Sports has many different programs across across multiple weekdays and weekend time periods that feature expert sports commentary by very experienced broadcasters [16].

98.5 The Sports Hub [33]

Most recently, CBS Radio’s 98.5 The Sports Hub finished first overall during the three-month winter Nielsen Audio Ratings period as sports talk continued to dominate the Boston radio market [17]. The Sports Hub earned an 11.8 share overall from the period of December 31 to March 23, which is a higher than the station got last winter, when the New England Patriots were in the SuperBowl [18].

CBS Corporation Potentially Getting Rid of Radio Division

Leslie Moonves, Chairman and CEO of CBS Corporation [35]

CBS Chairman and CEO, Leslie Moonves, recently made a public announcement about exploring other options for CBS Radio due to the fact that it is no longer the crown jewel of the company. Some of the options that Moonves is referring to is either spinning off the radio divisions as a separate company or selling the stations as a whole [19].

“We have 117 radio stations and we think that will be a great standalone company. As a standalone high-cash, relatively low-growth business, it will do really really well and it’ll do better as a standalone than part of the other divisions of CBS” [20].

-Leslie Moonves

On March 30, 2016, Andre Fernandez sent a memo to the CBS Radio staff informing them what was discussed in a meeting with Leslie Moonves, regarding the future of the company. In the memo, Fernandez tells the staff that the primary course of action by CBS Corporation is to split CBS Radio off via an IPO [21]. By making CBS Radio an IPO, the goal would be to become their own publicly traded company, which would allow the radio division to define their own operating strategy. The memo also stated that there are other options that are being explored for how the company should handle the situation: there is the possibility that CBS Radio will become part of another company [22].

Due to the fact that CBS Radio has acquired many assets throughout the decades, the company should have major tax consequences depending on how the sale of the division is structured [23].

Some Restructuring Within the Company

Karen Mateo, SVP/Communications, who has played an integral part at CBS Radio’s management division for 13 years, announced that she will be leaving the company.

Todd Cavanah was recently named the new vice president of programming for CBS Radio Chicago. Cavanah will be in charge of program oversight for the six Chicago radio outlets and will be in charge of identifying opportunities to improve ratings, which are directly connected to each station’s ability to generate ad revenue [24].

Chad Fitzsimmons was promoted to VP of Music Initiatives at CBS Radio. His new position will put him in charge of creation and execution of CBS Radio’s concert series, which includes We Can Survive and The Night Before [25].

“The exponential growth and critical acclaim that our national events have experienced over the last few years is a direct result of Chad’s vision and passion for the unique and powerful marriage of radio and the music industry” [26].

-Chris Oliviero

2016 Regional Edward R. Murrow Awards

Edward R. Murrow Awards logo [36]

At the 2016 Regional Edward R. Murrow Awards, The Radio Television Digital News Association announced the winners, where 11 respected CBS Radio stations received a total of 25 awards. Stations in San Francisco and Philadelphia were honored with the Overall Excellence award for Large Market Radio stations [27].

“It brings me great pride to see our stations recognized for their continued excellence in journalism. Telling the stories that mean something to the local communities we serve has been the hallmark of CBS Radio for decades, and that long standing commitment to our audience is the foundation upon everything we do as broadcasters” [28].

-Leslie Moonves

Future

Considering the recent announcement that CBS Radio is thinking about becoming an IPO, the future of the company can be going in a few different directions. Throughout the coming weeks and months, people will be keeping a close eye on what Leslie Moonves and Andre Fernandez decide to do with the company, and how much of their decision they decide to share with the public and with their investors. The fact that CBS Radio is making new management changes gives hope to many that the structure of the company should not change much if they decide to become an IPO, but watching what happens in the future with CBS Radio and CBS Corporation will be interesting.

Sources

CBS Radio: Houston @ Dave Farra. Retrieved April 24, 2016.
CBS Radio Contant Information. Retrieved April 24, 2016.
CBS Radio Executives. Retrieved April 24, 2016.
Fitch Expects CBS Radio To Remain Sound. Retrieved April 24, 2016.
CBS Corporation, Investor Relations, SEC Filings. Page 10. Retrieved April 24, 2016.
Erickson, Harold. January 26, 2016. CBS Corporation. Britannica. April 24, 2016.
Columbia Broadcasting System. Retrieved April 24, 2016.
Columbia Broadcasting System. Retrieved April 24, 2016.
CBS Corporation, Investor Relations, SEC Filings. Page 11. Retrieved April 24, 2016.
CBS Interactive Stock Chart. Retrieved April 23, 2016.
CBS Historical Stock Quotes. Retrieved April 24, 2016.
CBS Corporation, Investor Relations, SEC Filings. Page 11. Retrieved April 24, 2016.
Kelps, Kevin. April 10, 2016. Radio Dials Up Doubt For Stations. Crain’s Cleveland Business. April 24, 2016.
CBS Corporation, Investor Relations, SEC Filings. Page 20. Retrieved April 24, 2016.
CBS Corporation, Investor Relations, SEC Filings. Page 20. Retrieved April 24, 2016.
CBS Sports Radio, About Us. Retrieved April 24, 2016.
Finn, Chad. April 13, 2016. Sports Hub Dominates Latest Boston Radio Ratings. Boston Globe. April 24, 2016.
Finn, Chad. April 13, 2016. Sports Hub Dominates Latest Boston Radio Ratings. Boston Globe. April 24, 2016.
Wagoner, Richard. March 25, 2016. Is CBS Getting Rid of its Entire Radio Division? Daily News. April 24, 2016.
Moonves: CBS Radio Will Do Better On Its Own. Retrieved April 24, 2106.
Andre Fernandez Addresses the Future of CBS Radio in an Email to Staffers. Retrieved April 24, 2016.
Andre Fernandez Addresses the Future of CBS Radio in an Email to Staffers. Retrieved April 24, 2016.
Morgan, Richard. March 31, 2016. CBS Plans to Spin Off Radio Business With an IPO. NY Post. April 24, 2016.
Lazare, Lewis. April 21, 2016. CBS Radio Adds New Management Layer to Chicago Programming Ranks. Chicago Business Journal. April 24, 2016.
CBS Radio Promotes Fitzsimmons. Retrieved April 24, 2016.
Chad Fitzsimmons Elevated to VP/Music Initiatives at CBS Radio. Retrieved April 24, 2016.
Ross, Kevin. April 19, 2016. CBS Radio Stations Honored with 25 2016 Regional Edward R. Murrow Awards. Radio Facts. April 24, 2016.
CBS Radio, Press Room. Retrieved April 24, 2016.
iHeartMedia Logo. Retrieved April 25, 2016.
Emmis Communications Logo. Retrieved April 25, 2016.
Entercom Communications Logo. Retrieved April 25, 2016.
Cumulus Media Logo. Retrieved April 25, 2016.
98.5 The Sports Hub Logo. Retrieved April 25, 2016.
CBS Sports Radio Logo. Retrieved April 25, 2016.
Leslie Moonves Executive Picture. Retrieved April 25, 2016.
Edward R. Murrow Awards Logo. Retrieved April 25, 2016.

Relativity Media

Posted on October 5, 2014 by jatuckma

by Jason Tuckman

Photo courtesy of logos.wikia.com. (1)

Relativity Media

Contact Information: (2)

Address: 9242 Beverly Blvd., Suite 300, Beverly Hills, CA 90210

Phone Number: 310-724-7700

URL: http://www.relativitymedia.com

Twitter: @Relativity

Facebook: https://www.facebook.com/relativity

An Overview of Relativity Media:

Focusing on the content creation and distribution of television, film, sports, music, fashion, and digital, Relativity Media was founded in 2004 by CEO Ryan Kavanaugh. (3) Relativity Media seeks to integrate different aspects of its content throughout all of its mediums, providing the best entertainment for its customers. Relativity Media Studios, the largest division of the company, has produced over 200 films such as “Don Jon”, “Out of the Furnace“, “Movie 43“, and “The Pursuit of Happyness“. The company has made more than $17 billion in box office revenue and has earned 60 Oscar nominations. (4)

Key Executives:

CEO: Ryan Kavanaugh

President: Tucker Tooley

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Co-Chief Operating Officer: Happy Walters

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Co-Chief Operating Officer: Gregory Shamo

Photos and Info. Courtesy of http://www.relativitymedia.com/About.aspx (5)

Financials:

According to Ryan Kavanaugh, this year Relativity Media plans to make $1 billion in box office revenue, although the company is privately held and there is no official public documentation of revenue. (6) Kavanaugh believes in tight budgets that don’t necessarily need to be hits to make a profit. (7) This strategy is called the “Monte Carlo” approach, which is mainly used on Wall Street. This approach uses information about a possible movie and analyzes whether or not it will make a profit. Considering actors, budget, genre, and release time, Relativity Media is able to figure out which possible movies will be hits, and which ones will be flops. (8) Therefore, the company is able to use small budgets to make small profits, which add up over time to make Relativity Media successful. Currently, Relativity Media is privately held but is planning on going public in the next year once enough equity is raised. (9)

Current Movies:

Relativity Media has released nine films this year, four of which are still in theaters. The films still in theaters are “The November Man”, “Beyond the Lights”, and “The Best of Me”. “Hector and the Search for Happiness”, an action comedy staring Simon Pegg, was released in select theaters during the month of September. (10)

“Hector and the Search for Happiness”

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Photo courtesy of www.relativitymedia.com (11)

Directed by Peter Chelsom, “Hector and the Search for Happiness” tells the story of a psychiatrist who feels guilty that his patients aren’t getting happier, leading him on a quest to understand the true meaning of happiness. (12) The movie was only released to 183 theaters and made $938,954 in revenue. (13) It garnered negative reviews, receiving only 31% on Rotten Tomatoes.

“The November Man”

Photo courtesy of www.relativitymedia.com (14)

Directed by Roger Donaldson, and staring Pierce Brosnan, Luke Bracey, and Olga Kurylenko, “The November Man” is an action thriller about a retired spy who must come out of retirement for a personal mission. It is based off the novel “There are No Spies”, by Bill Granger. (15) So far, it has made $32 million dollars globally in box office revenue. It’s budget is disclosed, and came in sixth for its opening weekend in late August, way behind “Guardians of the Galaxy” and “Teenage Mutant Ninja Turtles”. (16) It received negative reviews, with only 34% on Rotten Tomatoes.

“The Best of Me”

Photo courtesy of www.relativitymedia.com (17)

Based off the Nicholas Sparks novel, “The Best of Me” is a drama/romance film that tells the story of two high school sweethearts that, after 20 years, are drawn back to their hometown after the death of a friend. They rekindle their high school love, but realize that there are problems after being apart for so long. The movie is directed by Michael Hoffman and stars Michelle Monaghan, James Marsden, and Luke Bracey. (18) Ranked fifth in its opening weekend, “The Best of Me” has made just under $33 million in global box office revenue, $25 million domestically. (19) It also received an underwhelming 10% on Rotten Tomatoes. In late October, B4U, a Bollywood Film and TV company invested $100 million in Relativity Media to make a version of “The Best of Me” for audiences in India. (20)

“Beyond the Lights”

Photo courtesy of www.relativitymedia.com (21)

Watch the trailer here. Courtesy of youtube.com

Relativity Media’s most recent film, “Beyond the Lights” opened on November 14, 2014. Directed by Gina Prince-Bythewood, and staring Gugu Mbatha-Raw, Nate Parker, and Minnie Driver, “Beyond the Lights” tells the story of a young popstar who falls in love with a cop who is striving to become a prominent politician. Fame tests their relationship as they struggle to find peace in the madness that surrounds their lives. (22) The film has made $6.2 million in box office revenue during its opening weekend, and currently has $12 million in total domestic revenue, with a reported budget of $7 million, and received 85% on Rotten Tomatoes. (23)

On August 12, 2014, Relativity Media hired Matt Alvarez as EVP of Production and President of Relativity Studio’s newly formed multicultural division. Alvarez produced hits such as “Ride Along”, the “Barbershop” franchise, and Relativity’s recent movie, “Beyond the Lights”. He will focus on growing the studio’s slate with more diverse filmmakers. (24)

Recent News:

On October 2nd, Relativity Media announced that One West Bank Group and Dune Capital Management is set to purchase Elliot Management’s stake in Relativity Media, along with Ryan Kavanaugh himself. The purchase is led by Ryan Kavanaugh, One West Bank Group and Dune Capital Management’s founder, Steven Mnuchin, along with some other unnamed private investors. (25) This investment shift may hint at secret preparations for Relativity’s IPO release in the next year. Kavanaugh will still be the largest individual shareholder of the company and no specific financials were released. (26) Steven Mnucin is no stranger to Hollywood. He is known for helping to finance “Gravity” and “Avatar”.

Photo courtesy of blumhouse.com (27)

On November 4th, Relativity acquired the rights to distribute “Lazarus”, a horror film, in the U.S. This movie comes from Jason Blum’s production company, Blumhouse, and is set to be released on February 20th, 2015. The movie stars Mark Duplass, Olivia Wilde, Evan Peters, and Donald Glover. Blumhouse is known for box office hits such as the “Paranormal Activity” franchise as well as recent success, “Ouija”. “Lazarus” is about a group of medical students who discover a way to bring dead patients back to life. (28)

In Development:

“Not Without Hope”

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Photo courtesy of www.relativitymedia.com (29)

Based on the best selling memoir by Nick Schuyler, “Not Without Hope” tells the true story of four NFL players who go on a fishing trip in the Gulf of Mexico that turns deadly when the ship capsizes, forcing the friends to cling to the the capsized boat while a storm rages around them. (30) This gruesome tale of friendship will star Dwayne Johnson and has recently begun script adaptation by Nicholas Mariani. (31)

“Demon House”

Lee Daniels, Director. Photo courtesy of thereelnetwork.net (32)

Directed by Lee Daniels, this movie will tell the story of Latoya Ammons and her family, whom have been possessed by demonic spirits for the past two years. Turn Left Productions, with owners Jackson Nguyen and Todd Crites will finance, produce, and distribute the film along with Relativity Media and producer Bruce Cohen. (33) This will be an interesting change for Lee Daniels, known for “The Butler”, who is now taking a turn at making a thriller.

Sources:

(1) Relativity Media Logo From 2013. Retrieved 30 November 2014.

(2) Relativity Media Contact Information From 2014. Retrieved 30 November 2014.

(3) Founded From 2014. Retrieved 30 November 2014.

(4) Relativity Media About From 2014. Retrieved 30 November 2014.

(5) Relativity Media Executives From 2014. Retrieved 30 November 2014.

(6) Relativity Media Profitability From 2014. Retrieved 30 November 2014.

(7) Tight Budgets Retrieved 30 November 2014.

(8) Monte Carlo Approach Retrieved 30 November 2014.

(9) IPO Retrieved 30 November 2014.

(10) 2014 Films From 2014. Retrieved 30 November 2014.

(11) Hector and the Search for Happiness Movie Poster From 2014. Retrieved 30 November 2014.

(12) Hector and the Search for Happiness Synopsis From 2014. Retrieved 30 November 2014.

(13) Hector and the Search for Happiness Box Office From 2014. Retrieved 30 November 2014.

(14) The November Man Movie Poster From 2014. Retrieved 30 November 2014.

(15) The November Man Synopsis From 2014. Retrieved 30 November 2014.

(16) The November Man Box Office From 2014. Retrieved 30 November 2014.

(17) The Best of Me Movie Poster From 2014. Retrieved 30 November 2014.

(18) The Best of Me Synopsis From 2014. Retrieved 30 November 2014.

(19) The Best of Me Box Office From 2014. Retrieved 30 November 2014.

(20) The Best of Me Bollywood From 30 October 2014. Retrieved 30 November 2014.

(21) Beyond the Lights Movie Poster From 2014. Retrieved 30 November 2014.

(22) Beyond the Lights Synopsis From 2014. Retrieved 30 November 2014.

(23) Beyond the Lights Box Office From 2014. Retrieved 30 November 2014.

(24) Matt Alvarez From 12 August 2014. Retrieved 30 November 2014.

(25) Relativity Media Purchase From 2 October 2014. Retrieved 30 November 2014.

(26) IPO Holdings From 2 October 2014. Retrieved 30 November 2014.

(27) Blumhouse Productions Logo Retrieved 30 November 2014.

(28) Lazarus From 4 November 2014. Retrieved 30 November 2014.

(29) Not Without Hope Book Cover Retrieved 30 November 2014.

(30) Not Without Hope Synopsis Retrieved 30 November 2014.

(31) Not Without Hope Development From 10 October 2014. Retrieved 30 November 2014.

(32) Lee Daniels Retrieved 30 November 2014.

(33) Demon House Development From 12 November 2014. Retrieved 30 November 2014.

Spotify

Posted on March 15, 2014 by Hannah Friedland

By Hannah D Friedland

[1] Spotify’s Logo

THE SPOTIFY STORY:

[6] The most updated visuals of the Spotify application on thee platforms

[2] The most updated visuals of the Spotify application on thee platforms. Users have an on-demand stream of music on their computer, mobile device, tablet, and home entertainment system.

Spotify is a music streaming service that puts users in control of 20 million licensed songs [3]. Spotify was launched in Sweden in 2008 and came to America in 2011.

Spotify is financially a private company that offers over 20,000 new songs each day from major and independent labels including EMI, Warner Music Group, Universal, & The Orchard [3]. Artists earn royalty when their music is played, and there are over 24 million active users currently in 55 markets [3].

There are two revenue streams, free, which is “powered by advertisers” and premium for $9.99 monthly with extra features including no ads, offline, and high-quality audio [3].

TEAM SPOTIFY:

[2] Spotify Founders- Daniel Ek & Martin Lorentzon

[4] Spotify Founders- Daniel Ek & Martin Lorentzon

[5] Chief Sales, Marketing, and International Growth Officer- Jeff Levick

[5] Chief Content Officer & Managing Director USA- Ken Parks

[6] Chief Content Officer & Managing Director USA- Ken Parks

[7] Head of Content- Steve Savoca

INSIDE SPOTIFY:

Social Media Merges with Music- Songs, playlists, and albums can be shared on the Spotify application through the "Send To" message option, or users can "post to feed" to their Facebook timeline, Twitter, and Tumblr within the Spotify application. ARROW

Social Media Merges with Music- Using the “send to”, or “post to feed” options users can message music to friends and post music to their Facebook timeline, Twitter, and Tumblr within the Spotify application. Source: Spotify

Spotify gives its users the option to connect with their social media Facebook, Twitter, and Tumblr accounts. Users can create collaborative playlists, share music, view friends music and more which provides for ample music discovery and publicity for the company on social media platforms. There is also a private session users can activate.

Two other elements that Spotify includes are apps and Discover. While these apps add dimension to the Spotify journey, Discover is essentially a constantly updated news feed.

Discover- Spotify's "news feed" feature on the desktop application, artists are recommended, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

Discover- Spotify’s “news feed” feature on the desktop application. Updates with releases, playlists, artists recommendations, concerts nearby are posted, friends listening habits are shown all based on listening habits the user has shown. Source: Spotify

COMPETITORS:

Spotify is a strong contender, but it’s competing neck and neck with Rdio, Pandora, Rhapsody, Google Play Music, and Beats on price, catalogue, platforms, and features [8]. Beats Music entered the competitive on-demand music market in January [9], and is Spotify’s biggest challenger.

[10] Beats Music vs. Spotify- The two streaming services are extremely similar with the same catalogue size, the discovery element, and price.

Beats entry in the market put Spotify in “go-mode”.

SPOTIFY’S SITUATION:

Competitor streaming services are continually emerging. With more choices presented to consumers, Spotify has responded by shifting their focus to partnerships, acquisitions, customer satisfaction, and updated product development. The formula is to attract users to Spotify, engage with users, and retain them.

Partnerships

Last.fm

Last.fm is a music recommendation service. In January, Spotify and Last.fm teamed up to bring a beneficial on-demand playbar to Last.fm’s website. This makes it possible for Last.fm users to internally play the entire Spotify catalogue on Last.fm’s website [11].

The collaboration works in both companies favor. Last.fm users have a fuller experience with the power, “to play whatever you want by whoever you want directly on Last.fm” [12]. In addition, Spotify’s catalogue incorporation provides a huge presence and Last.fm users conveniently have motivation to signup for Spotify to take advantage of the essential music player.

The Last.Fm Spotify playbar at the bottom of Last.Fm’s website. Source: Lastfm.com

SoundHound

Spotify also joined forces with SoundHound for the “Add to spotify” feature on its iOS application in February. SoundHound is a popular music-recognition app, similar to Shazam. Banded together, SoundHound is now more interactive. After linking accounts, with the tap of a button users can automatically generate Spotify playlists of recognized songs without leaving SoundHound’s app [13].

Hitting the “Add to Spotify” button automatically turns songs discovered on SoundHound into a Spotify playlist. Source: SoundHound & Spotify

The mutually-beneficial relationship brings life to identified songs through Spotify playlists on SoundHoud, and the incentive to use the button will drive users to subscribe to Spotify while giving them presence on a music app [14].

Coachella

On top of that, Spotify was presented with an amazing opportunity to have presence on site at Coachella as the Official Digital Music Partner of the Coachella Music and Arts Festival in California in April. The Spotify Social tent was an on-site air-conditioned tent that offered relaxation pods, chargers, a “Mosaic Photo Booth” that uses your Spotify account to generate a picture out of your most played album art, and art from artist Apex [15].

[16] The Spotify Social tent, that capped at 150, gave people an air conditioning experience filled with music, more battery power, art, and a Mosaic Photobooth that puts your face on album covers based on your Spotify listening habits.

#WeWereThere was Spotify’s digital interactive strategy at Coachella to “connect, collect, share.” Implanted in every RFID wristband was the power to capture the experience by checking in and collecting custom Spotify curated playlists. The “My Coachella Story” digital snapshot let individuals create memories of their festival concert experiences with playlists gathered [16]. This collaboration not only transformed Coachella goers into premium users, but also created a special experience and built relationships by reliving the festival on Spotify.

[15] “My Coachella Story”- an example of a digital snapshot that shoes distance traveled, the path taken, playlists, artists seen etc. To participate users needed to simply connect their wrist band with their Spotify accounts, look for check ins at the festival, use the wristband to collect playlists and then after generate their digital card and share it with family and friends.

Sprint

Lastly, Beats launched with an AT&T package family plan deal. Rumors are circulating about Spotify planning to bundle with the #3 U.S. mobile carrier, Sprint [17] in April. This partnership will give Sprint customers a free trial. Customers will be able to pay for Spotify directly through their Sprint Accounts, which will help Spotify secure a greater market share and Sprint secure more data plans. Sprint and Spotify will announce the details on April 29th at a New York Event [18].

Acquisitions

In efforts to boost the “discovery” element, Spotify acquired The Echo Nest in March [19]. The Echo Nest is a music intelligence company that examines listening behavior and makes musical recommendations. Spotify paid $100 Million, with 90% Spotify equity [20]. The Echo Nest previously powered Rdio and Rhapsody, both of which ended their deals, deeming its technology invaluable to their operations right after Spotify acquired [21]. This potentially puts Spotify in the position to take The Echo Nest away from competitors.

Combing the two companies gives The Echo Nest a bigger audience and catalog, while Spotify, now with music-discovery data, will improve recommendation’s.

Customer Satisfaction

With intentions to obtain more paying users Spotify has updated its business model. In January the company announced free music shuffling on iOS with a catch, non-premium users ads play in between every few tracks [22]. In February, Spotify added the “repeat one” feature [23]. Repeat one grants users the option to repeat a single track over and over [24]. These highly requested changes illustrate that Spotify cares about users.

Working with a college students budget, Spotify slashed the premium $9.99 monthly rate to $4.99 in March [25]. They partnered with SheerID to validate eligibility. This price change is valuable because college students represent an important key demographic in streaming use [26]. This differentiates Spotify from other streaming services like Rdio and Beats that charge $10 monthly.

Unique Product Development

Competition among streaming services leads Spotify to completely redesign its user interface layout on all platforms. Spotify rolled out a sleek modernized look on April 2^nd. This major design update was the first since its launch in 2008, and to keep current it was a smart move [27].

Spotify’s New Look Video [28]

The new dramatic, dark color scheme highlights important buttons, includes circular images for people, and features square album shapes [29]. The browse tab is revised and categorized between top lists, releases, news, and moods. “Your Music”, a collection of users saved albums, songs, and artists is a new addition [30]. The Your Music addition mimics iTunes library and it is comparable to Rdio’s “collection” feature. It helps users save, organize, and browse through their favorite music. The new layout feels unified and balanced, and should attract new users [31].

WHATS NEXT FOR SPOTIFY:

Spotify is headed in the right direction, but with downloads declining, new rival services like YouTube, Apple, and Amazon that have huge user bases are joining the streaming market [32].

Being active puts Spotify in the forefront, which looks great for Investors. It is rumored that an IPO is in Spotify’s near future. Though the company has declined all comments, a job advertisement for an “External Reporting Specialist” has been posted on their website and LinkedIn [33]. Their future looks competitive but successful.

Sources:

1. Spotify’s Logo 2014, Spotifypress.com, RT: 4/04/2014

2. Spotify’s Application on Three Platforms, Spotifyblog.com, RT: 4/01/2014

3. Spotify Press Fast Facts, Press.Spotify.com, RT: 4/01/2014

4.The Founders of Spotify, Press.Spotify.com, RT: 4/01/2014

5.Spotify’s Chief Sales, Marketing, and International Growth Officer, Press.Spotify.com, RT: 4/01/2014

6. Chief Content Officer & Managing Director USA,Press.Spotify.com, RT: 4/01/2014

7. Head of Content, Press.Spotify.com, RT: 4/01/2014

8. “And The Winner Is… Best Music On-Demand Streaming Service”, Cultofmac.com, 2/18/2014, RT: 4/07/2014

9. “Beats Music Is Here”, Beats Music Blog 1/16/2014, RT: 4/08/2014

10. “Beats Music vs. Spotify: Can Dr. Dre outmix the king of streaming”, Digital Trends, 1/27/2014, RT: 4/07/2014

11. “Last.fm Bands up with Spotify to offer on-demand tracks”, CNET, 1/29/2014, RT: 4/04/2014

12. “Did Someone Say On Demand?”, Last.fm Blog, 1/29/2014, RT: 4/04/2014

13. “SoundHound Launched “Add to Spotify”, Business Wire, 2/21/2014, RT: 4/07/2014

14. “SoundHound Now Lets You Easily Add Your Discovered Music to Your Spotify Playlist”, appdevice.com, 2/24/2014, RT: 4/07/2014

15. “Coachella here we come” Spotify News, 4/7/2014 RT: 4/14/2014

16. “Spotify’s Coachella #WeWereThere Campaign: High Tech and Sweet, Sweet Air Conditioning”, Billboard, 4/11/2014, RT: 4/14/2014

17. “Sprint and Spotify Plan to Partner Up”, recode.net, 4/11/2014, RT: 4/14/2014

18. “Spotify, Sprint Plan Music Bundle To Be Unveiled This Month”, Billboard, 4/12/2014, RT: 4/14/2014

19.“Spotify Acquires the Echo Nest”, Billboard, 3/06/2014, RT: 4/02/2014

20. “Spotify Acquired Music Tech Company The Echo Nest in A $100M Deal” , TechCrunch, 3/07/2014, RT: 4/07/2014

21. “Rhapsody Kills its Echo Nest partnership following Spotify acquisition”, Venturebeat.com, 3/21/2014, RT: 4/09/2014

22. “Spotify’s free shuffle mode arrives on iPhone”, The Verge,1/08/2014, RT: 4/02/2014

23. “Repeat One”, Spotify News Blog, 2/07/2014, RT: 4/08/2014

24. “Spotify users can now repeat the same song over and over and over again”, Hypbot, 2/10/2014, : 4/02/2014

25. “Spotify Offers 50% Student Discount”, Hypbot, 3/25/2014, RT: 4/02/2014

26. “Spotify introduces 50% discount for college students”, Los Angles Times, 3/25/2014, RT: 4/07/2014

27. “The Good, The Bad, The Less Ugly: Taking Spotify’s New Redesign For a Test Drive”, Billboard, 4/03/2014, RT: 4/04/2014

28. Spotify Paints It Black with New Look, YouTube, 4/01/2014, RT: 4/06/2014

29. “Spotify’s biggest redesign ever brings long awaited Collection view”, The Verge, 4/02/2014, RT: 4/07/2014

30. “Spotify paints it black with new look”, Spotify News, 4/02/2014, RT: 4/08/2014

31. “Spotify beautifies”, CNET, 4/02/2014 RT: 4/08/2014

32. “Spotify faces challenge from Internet giants before IPO” New York Post, 3/30/2014, RT: 4/14/2014

33. “Spotify seeks to hire U.S. filings expert as bankers eye IPO” Reuters, 2/17/2014, RT: 4/14/2014

Twitter

Posted on November 20, 2013 by Sona Kim

By Sona Kim

Twitter Logo [1]

1355 Market Street
Suite 900
San Francisco, CA 94103

Executives:

Dick Costolo – CEO [2]

Ali Rowghani – COO [3]

Mike Gupta – CFO [4]

Adam Bain – President of Global Revenue [5]

Company Profile

Twitter is a micro blogging and social networking platform where users can read and send tweets limited to 140 characters. It is currently the tenth most popular website worldwide and boasted 232 million users in this quarter alone. Over 500 million Tweets are sent everyday and 76% of active users are on mobile. [6] Looking at a US demographic, 16% of US adults use Twitter and one in ten adults get their news from Twitter. [7]

Twitter Demographics [19]

History

Twitter was initially part of a podcasting firm called Odeo and became its own company in 2007. The company expanded its user base immensely during the 2007 SXSW Conference after successfully placing two plasma screens that streamed Twitter messages. [8] In 2010, Twitter announced that they would offer paid advertising, or “promoted tweets” which has become a major revenue stream for the company.

Netflix

Posted on November 12, 2013 by Will Roth

By Will Roth

Netflix logo – courtesy digitaltrends.com

Corporate Headquarters

100 Winchester Circle, Los Gatos, CA 95032

(408) 540-3700

www.netflix.com

History

Netflix was founded in 1997 by software executives Reed Hastings and Marc Randolph. Two years later, the company offered its subscription service of unlimited DVD rentals for a monthly fee. Since its inception, Netflix has grown exponentially in terms of consumer popularity and financial revenue. Today, over 40 million subscribers consume roughly 1 billion hours of content per month through the company. [1]

Key Executive

Reed Hastings Courtesy of Netflix

Reed Hastings co-founded Netflix in 1997 and has served as its Chairman, CEO, and President since. Prior to this, he founded Pure Software, which he then sold to Rational Software. Following a stint in the Peace Corps during college wherein he taught high school math in Swaziland, he has served as the president of the California State Board of Education and remains a member of the California Teachers’ Association. [2] [3]

Financials

Netflix made its initial public offering on May 22, 2002 with 5,500,000 shares at $15.00 each. [4] As of November 15, 2013 one share sat at $349.78. The company’s all-time high was $389.16. However, it hasn’t always been a steadily increasing stock market commodity. On November 30, 2011 its price fell to $62.37. This came after the company’s decision to separate its DVD rental and streaming services. After watching the stock fall, company executives decided to abort the plan. Its stock recovered quickly and has climbed even higher than it was before the proposed change. [5]

Innovation

Netflix is a company that always seems to be ahead of the curve. After amassing 6.3 million members as a strictly DVD rental service, it launched its online streaming service in 2007. [4] After hovering around $20 per stock for years, this development started the company skyrocketing, topping out at roughly $290. This promptly fell after the announcement of Qwikster, which was the proposed streaming-only branch of Netflix. While this was a failure, it was innovative nonetheless.

Click here to watch a BloombergTV feature on Qwikster.

Netflix has rebuilt its popularity and image largely through original content.

latintimes.com

House of Cards was the first heavily advertised piece of original content from Netflix. “A Congressman works with his equally conniving wife to exact revenge on the people who betrayed him. [6]” The entire 13 episode first season was released at once so that viewers could “binge watch” it. Many analysts questioned whether this was a good business decision, theorizing that viewers wouldn’t remain hooked long enough for Netflix to prosper financially. [7] The numbers proved those doubters wrong. In the financial quarter following the show’s debut, Netflix gained 3 million new subscribers. In that quarter alone, the company made back its money on the program in which it had invested $100 million. [8] The show received 9 Emmy nominations and won for Outstanding Casting, Directing, and Cinematography in a Drama Series. [9]

pcmag.com

Netflix also found success in its debut of the fourth season of the cult hit Arrested Development. Executives attributed the bump of 630,000 new subscribers in the second quarter of 2013 to the show’s dedicated fan base. [10] The season earned three Emmy nominations. [11]

In addition to original content, Netflix has been innovative in customizing the user experience. In 2006, the company announced the “Netflix Prize,” which would award $1 million to the person or team who came up with the best algorithm to accurately give entertainment recommendations based on personal preference. Three years later, they had received submissions from more than 40,000 teams from 186 countries. [4] The prize was awarded in 2009, but the company never implemented the algorithm. According to Netflix, the “additional accuracy gains that we measured did not seem to justify the engineering effort needed to bring them into a production environment. [12]“

Also in the vein of user experience, Netflix recently added the option of multiple profiles to its streaming service. Chief Product Officer Neil Hunt acknowledged that most accounts are shared, usually within one household. In an effort to tailor recommendations to each user specifically, customers can now specify who is watching. The service is free of charge and will also help Netflix in collected more accurate user data. [13]

Competition

One might assume that Netflix is a competitor with cable providers. CEO Reed Hastings has a different view. In a letter to investors, he outlined his company’s main areas of focus moving forward, breaking down its competition into two categories. The first is “competitors-for-time,” meaning entertainment options that do not bid against Netflix. While markets may not overlap between Netflix and video game providers, sports networks, and piracy, all of those options eat up consumer time that could be spent watching Netflix. The other category is “competitors-for-content.” The largest competitor here is HBO. Hastings discloses that the companies have bid against each other for movie licensing and original content in the past, and that they seem to be pushing each other to be better consumer-oriented services. Hastings also lists Amazon, Hulu and others as competitors-for-content. At the same time, he believes that there will be enough room for everyone. “Many consumers will subscribe to multiple services if they each have unique compelling content. [14]

On The Horizon

Netflix plans to build upon its success with original content. It has renewed each of its original shows for second seasons, and has expressed desire to make another season of Arrested Development as well. “[We would] be delighted to produce a fifth season of Arrested Development, if possible, given fan reaction.” The company also plans to produce its own full-length documentaries and comedy specials and stream them exclusively. [15]

There is also speculation that Netflix is pushing for day-and-date movie releases, meaning that it could begin streaming a film the same day it premieres in theaters. Though Netflix has not confirmed this, theater owners are wary that the development could put them out of business. Ted Sarandos, Netflix’s Chief Content Officer, accused theaters of refusing to adapt, saying “not only are they going to kill theaters — they might kill movies.” Currently, theaters have a 90 day exclusivity deal, wherein films cannot be shown anywhere else for three months. But recent studies state that theaters make 96% of total revenue from a film’s first six weeks. At the very least, we can expect Netflix to cut the amount of time between theatrical releases to streaming down to between 30-45 days. This would spell greater profits for both Netflix and movie studios while only trimming 4% of theaters’ revenue. [16] At the very least, we can expect an innovator like Netflix to be on the forefront of the entertainment business in the years to come.

Sources

[1] About Netflix

[2] About Reed Hastings

[3] Reed Hastings Profile – Bloomberg Businessweek

[4] Netflix Company Timeline

[5] Nasdaq

[6] House of Cards imdb

[7] Variety Binge Watching

[8] The Atlantic Wire

[9] Emmys – House of Cards

[10] Huffington Post Tech

[11] Emmys – Arrested Development