Time Warner

Lizzie Michael and Andrew Maercklein
Time Warner, Inc. logo

Time Warner, Inc. logo [1]

Time Warner, Inc.

One Time Warner Center
New York, NY 10019-8016
212-484-8000

Company

Time Warner, Inc. is an entertainment and media conglomerate whose works and influence reaches all over the world. First created in 1989 in a $14 billion merger between Time, Inc. and Warner Communications, Time Warner now owns magazines such as Time, People, and Sports Illustrated; HBO, The CW, and Cinemax, as well as the Turner Broadcasting System, which in turn holds networks such as TBS, CNN and Cartoon Network; DC Comics; and one of the world’s largest production companies, Warner Brothers Entertainment. [2] [3].

Some of Time Warner's assets. [4]

Some of Time Warner’s assets. [4]

The company has undergone a few trouble spots in the past, including a $164 deal with AOL in the year 2000. [5]. The deal, which eventually proved to be misguided and led to major financial losses in 2002, was said to be “the biggest mistake in corporate history” by current CEO and Chairman Jeff Bewkes. [6]. That being said, Time Warner has since rebouded and is currently enjoying success from several of its assets, including HBO and Warner Brothers, and is looking forward to the completion of an acquisition, with a total transaction value of
$108.7 billion, with AT&T. [7].

Who are some key executives?

Financial information

Time Warner is a publicly traded company on the NYSE under the ticket TWX. As of 11/17/16, their current stock price is $93.20, as compared to one of their primary competitors, Walt Disney Co., who is at $98.82. [9]. On Oct. 27 the company announced cash dividends for Common Stock at $0.4025 per share, with a record date of Nov. 30. and a payment date of Dec. 15. [10] [11]. Thanks in part to the AT&T announcement, Time Warner’s stock has been on the upswing, having increased nearly 22.07% since April 2016; additionally, about 67% of analysts covering Warner’s stock rate this as a good time to buy. [11].

TW revenues and earnings per share [12]

TW revenues and earnings per share [12]

In Warner’s 3rd quarter reports for 2016, total revenues for Turner, HBO, and Warner Broadcasting combined were at more than $7 billion, and there was an increase of $153 million in cash and cash equivalents. [13]. With the recently released Fantastic Beasts and Where to Find Them and HBO’s Westworld recently having success, revenues from ticket sales and merchandising for Time Warner can be expected to increase in 2016’s 4th quarter, and should give the company a strong year-end yield. [14].

Warner Brothers

Warner Bros. Logo [14]

Warner Bros. Logo [15]

Warner Bros., which was founded in 1923 and notably produced the first “talkie” in 1927’s The Jazz Singer, is one of the largest production companies in the world, with both New Line Cinema and DC Films in its toolbox. [16]. In 2015, Warner Bros.’ worldwide box office receipts exceeded $3 billion for the ninth consecutive year ($3.71 billion worldwide), and saw both international and domestic reaching the billions. [17].

[18]

The company houses several major franchises, including the Matrix series, the Harry Potter Franchise, and the world of DC Comics. In 2016 alone, multiple films were released to massive success, including Batman v Superman: Dawn of Justice, Sully, Suicide Squad, and Fantastic Beasts and Where to Find ThemSuicide Squad was in theaters for an impressive 14 weeks and earned more than $700 million worldwide, while Fantastic Beasts has been open for less than two weeks and has already made nearly $500 million. [19] [20].

This success will likely carry into 2017, as Wonder Woman, Justice League, and two more animated Lego movies are all slated for wide release. [21].

Machinima's logo [23].

Machinima’s logo [22]

In news besides its releases, Warner Bros. also recently announced it will acquire Machinima, a “global programming service and production company” with a focus on gamer culture. [23]. The deal, which was estimated to be just slightly under $100 million, will allow Machinima to be its own entity within the Warner Bros. Digital Networks. [24].

HBO

HBO logo [31]

HBO logo [31]

Home Box Office, or HBO, is one of Time Warner’s most successful divisions. In terms of its financial performance, in the 2016 third quarter HBO’s revenues increased 4%, or $59 million, to $1.4 billion due to a 5% increase in subscription revenues. [12].

HBO’s content has gone over incredibly well with viewers. HBO took home 22 Primetime Emmys at the 2016 Emmy Awards, the most of any other network for the 15th year in a row. [12] [29]. Shows such as Veep, Game of Thrones, and Last Night with John Oliver all have loyal fan bases, while newcomer Westworld premiered in October 2016 to more than 13 million viewers. [12].

In other news, HBO just recently launched a new video streaming service in Spain, HBO España, that is expected to very well. The service offers both original HBO content, as well as films and programming from other networks as well, like Disney, Nickelodeon, and other Spanish programming. [30].

AT&T Merger

Click here for AT&T and Time Warner Merger (Video): http://nyti.ms/2exY5SK [27]

AT&T is looking to purchase Time Warner, Inc. in a $85 billion deal, and despite many setbacks, AT&T is confident the deal will go through. [25]. Were the FCC to oversee this deal, the time frame would have been elongated and the deal itself would be much less likely to go into effect. However, it is likely the deal will not be subject to the tight restrictions set by the FCC, as the FCC may be excluded from the process and the decision will be made by the Department of Justice. Randall L. Stephenson, the CEO of AT&T, is very optimistic regarding this scenario and said this deal will satisfy not only those looking for earnings growth, but also investors that are simply searching for income. [27]. However, this deal will cause AT&T to push its debt upwards of $190 billion. [27]. The average user of DirecTV Now will pay $35 per month, which translates to $1.32 gross margin, and despite an apparent lack of funding, there are expected to be approximately 15 million paid subscribers by 2020. [26].

AT&T logo []

AT&T logo [28]

Many investors are skeptical of the deal and doubt the level of success predicted by AT&T. AT&T, being the only company of its competitors to move in this direction, will be able to corner a large section of the market before anyone else. Through securing customers with a low price now, AT&T hopes to attract many more consumers in the future while still being able to raise the price of service as necessary. [26]. Furthermore, AT&T wants to boost their wireless business in an attempt to take back some of the market from other wireless companies. They plan to do this by allowing wireless users to watch DirecTV without using data. This is known as zero-rating and it’s frowned upon by the FCC because it would allow for AT&T to reduce competition, especially among its own assets. [25]. Between the low prices as well as other incentives to switch, AT&T is focused on increasing its consumer following as opposed to generating revenue. Revenue will theoretically be the focus after AT&T has accrued a mass following. In addition, it’s predicted there will be less subscription cancellations as well as a large boost in advertising revenue. [25]. Should the deal be successful, it will be one of the largest to date and will push AT&T further ahead of competitors. Should the deal not be approved, or even fail, AT&T will have to tread very carefully to avoid serious damage to the company’s finances, as well as the integrity of the company.

 [27]

Resources

[1] Time Warner Cables Customer Service Phone Number, Office Address, Toll Free Helpline Support. Retrieved November 27, 2016. http://www.officeaddresshelplinenumber.com/time-warner-cables-customer-service-phone-number-office-address-toll-free-helpline-support/

[2] The Creator of Time Warner, Steven J. Ross, Is Dead at 65. Retrieved November 27, 2016. http://www.nytimes.com/1992/12/21/obituaries/the-creator-of-time-warner-steven-j-ross-is-dead-at-65.html

[3] Top 3 Companies Owned By Time Warner (TWX). Retrieved November 27, 2016. http://www.investopedia.com/articles/markets/102215/top-3-companies-owned-time-warner.asp

[4] Company Profile. Retrieved November 27, 2016. http://www.timewarner.com/company

[5] Statistics on Mergers. Retrieved November 27, 2016. https://web.archive.org/web/20120106045040/http://www.imaa-institute.org/statistics-mergers-acquisitions.html

[6] AOL merger was ‘the biggest mistake in corporate history’, believes Time Warner chief Jeff Bewkes. Retrieved November 27, 2016. http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/8031227/AOL-merger-was-the-biggest-mistake-in-corporate-history-believes-Time-Warner-chief-Jeff-Bewkes.html

[7] AT&T to Acquire Time Warner. Retrieved November 27, 2016. http://about.att.com/story/att_to_acquire_time_warner.html

[8] Senior Corporate Executives. Retrieved November 27, 2016. http://www.timewarner.com/company/management/senior-corporate-executives

[9] TWX: NY. Retrieved November 27, 2016. https://www.bloomberg.com/quote/TWX:US

[10] Time Warner Declares Regular Quarterly Cash Dividend. Retrieved November 27, 2016. http://www.timewarner.com/newsroom/press-releases/2016/10/27/time-warner-declares-regular-quarterly-cash-dividend

[11] Dividend Action: Time Warner Inc. (NYSE:TWX) advises to “Mark your calendars” for Dec 15, 2016; dividends expected to reach $0.40. Retrieved November 27, 2016. http://friscofastball.com/2016/11/27/dividend-action-time-warner-inc-nysetwx-advises-to-mark-your-calendars-for-dec-15-2016-dividends-expected-to-reach-0-40/

[12] Time Warner Inc. Revenue & Earnings Per Share (EPS). Retrieved November 27, 2016. http://www.nasdaq.com/symbol/twx/revenue-eps

[13] Earnings Releases & Related Materials. Retrieved November 27, 2016. http://ir.timewarner.com/phoenix.zhtml?c=70972&p=quarterlyearnings

[14] Weekend Box Office: November 25-27, 2016. Retrieved November 27, 2016. http://www.boxofficemojo.com/weekend/chart/

[15] Warner Bros. Logo Design Evolution. Retrieved November 28, 2016. http://annyas.com/screenshots/warner-bros-logo/

[16] Warner Bros. Entertainment Inc. Retrieved November 28, 2016. http://www.warnerbros.com/studio/divisions/warner-bros-entertainment-inc

[17] Warner Bros. Pictures. Retrieved November 28, 2016. http://www.warnerbros.com/studio/divisions/warner-bros-pictures

[18] Fantastic Beasts and Where to Find Them – Final Trailer [HD]. Retrieved November 28, 2016. https://www.youtube.com/watch?v=Vso5o11LuGU

[19] Box Office Mojo: Suicide Squad. Retrieved November 28, 2016. http://www.boxofficemojo.com/movies/?id=dc2016.htm

[20] Box Office Mojo: Fantastic Beasts and Where to Find Them. Retrieved November 28, 2016. http://www.boxofficemojo.com/movies/?id=fantasticbeasts.htm

[21] Warner Bros., Quietly Thriving, Recasts Its Own Story. Retrieved November 28, 2016. http://www.nytimes.com/2016/11/08/business/media/warner-bros-quietly-thriving-recasts-its-own-story.html

[22] Machinima. Retrieved November 28, 2016. http://www.machinima.com/

[23] Warner Bros. Entertainment to Acquire Machinima. Retrieved November 28, 2016.  http://www.warnerbros.com/studio/news/warner-bros-entertainment-acquire-machinima

[24] Warner Bros. Acquires Full Control of Machinima. Retrieved November 28, 2016. http://variety.com/2016/digital/news/warner-bros-acquires-machinima-1201920793/

[25] McAlone, Nathan. “Here’s Why AT&T Is Buying Time Warner, and Why It Thinks the Government Can’t Stop the Sale.” Business Insider. Business Insider, Inc, 15 Nov. 2016. Web. 28 Nov. 2016. http://www.businessinsider.com/att-time-warner-merger-government-regulation-2016-11

[26] Molla, Rani, and Shira Ovide. “AT&T Plays It Forward.” Bloomberg.com. Bloomberg, 23 Nov. 2016. Web. 28 Nov. 2016. https://www.bloomberg.com/gadfly/articles/2016-11-23/at-t-wants-digital-video-share-with-direct-tv-now

[27] Morgenson, Gretchen. “The AT&T-Time Warner Merger: A Match Built on Hope.” The New York Times. The New York Times, 28 Oct. 2016. Web. 28 Nov. 2016.  http://www.nytimes.com/2016/10/30/business/the-att-time-warner-merger-a-match-built-on-hope.html?_r=0

[28] LLC, UnderConsideration. “Reviewed.” Brand New: New Logo and Identity for AT&T by Interbrand. N.p., n.d. Web. 28 Nov. 2016.  http://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_att_by_interbrand.php#.WDyz-6IrL_Q

[29] How FX Broke HBO’s Grip on the Emmy Awards. Retrieved November 28, 2016. http://fortune.com/2016/09/19/emmy-awards-2016-hbo-fx/

[30] HBO Launches in Spain, Adds Content from Disney, Nickelodeon. Retrieved November 28, 2016. http://variety.com/2016/biz/global/hbo-espana-spain-disney-nickelodeon1201927778-1201927778/

[31] HBO Logos. Retrieved November 28, 2016. https://www.homeboxoffice.com/lodging/cmp/logos.html

Discovery Communications

Bethany Kozachuk and Christina McDonagh
Discovery Communications' logo

Discovery Communications’ logo

Discovery Communications
One Discovery Place
Silver Spring, MD 20910

Phone Number: (240) 662-2000
Website: http://www.discovery.com/

OVERVIEW

iceberg_alley

Poster for Iceberg Alley

Founded in 1982 by University of Alabama graduate John Hendricks, Discovery Communications has become one of the most influential companies in the global cable market. Discovery struggled at first, but deals with the cable operators such as Telecommunications Inc, Cox Cable Communications, and Newhouse Broadcasting group soon arose. By June of 1986, Discovery had seven million subscribers; spurring the company to commission its first original program, Iceberg Alleyin 1989[11] [4]

discovery-channel-logo-old-1024x768

Discovery Channel Logo

tlc_logo

TLC Logo

 

animal-planet-logo

Animal Planet Logo

Discovery Communications has become one of the leaders in global entertainment. The company consists of 33 channels worldwide, three full-service production studios, and in the US, 13 cable and satellite networks that compromise the industries most widely distributed portfolios in the US. This portfolio includes three major channels: Discovery Channel, TLC (formerly The Learning Channel) and Animal Planet. These three channels reach over 91 million households in the US and have kept Discovery Communications at the top of the industry. Discovery’s content can be divided into three genres: Kids, Sports, and Non- fiction.[6] [11]

 

Key Executives

President & CEO of Discovery Communications

President & CEO of Discovery Communications

The President and CEO of Discovery Communications is David Zaslav. Zaslav has led the company since 2007, and under his reign, Discovery has begun trading as a public company on the Nasdaq stock exchange. As a result, in 2014, the Discovery became a Fortune 500 company. [10]

Bruce Campbell, Chief Development Officer and General Counsel

Bruce Campbell, Chief Development Officer and General Counsel

Andrew Warren-Senior Executive VP and CFO

Andrew Warren-Senior Executive VP and CFO

President Discovery Networks International

Jean-Briac Perrette President
Discovery Networks International

2016-2017 Program Roster

shark-week

Shark Week Poster

For the 2016-2017 Programming Slate, Discovery announced that their lineup would consist of 22 returning shows, but also 20 new shows as well. Cooper’s Treasure Sacred Steel, The Wheel, and a Deadliest Catch spin-off,  Deadliest Catch:Dungeon Coveare four of the highly anticipated shows coming out this season. Discovery also announced that they would be launching a revolutionary anthology series called Discovery ImpactThe series was aired at the 2016 Sundance Film Festival and will focus on the impact that mankind has had on the earth’s environment, as well as what individual people can do to solve the global environmental issues.[9] Fan favorites like Naked and Afraid, Gold Rushand Bering Sea Gold are on the roster for this year as well. The week long event Shark Week has been kept on as well. Last year’s Shark Week had the highest ratings ever for the event. All of these programs have kept Discovery at the top of the pack, but there are still gaps that need to be filled in this programming giant’s empire. [1]

Financials

According to the third quarter reports, net income available to Discovery decreased 22% to $219 million from $279 million due to a $50 million after-tax impairment charge because of a Lionsgate investment and higher equity-based compensation. This was fractionally offset by a decrease in taxes, currency-related transaction gains, and higher contribution from equity investors income. Discovery’s earnings per share (EPS) decreased 16% to $0.36 because of lower DCI Net Income, but that was partially offset due to lower shares outstanding.  Adjusted EPS decreased 15% to $0.40 compared to $0.47 of last years third quarter. Free cash flow dramatically increased 75% to $410 million due to lower cash taxes and the timing of working capital.[3] With all of this financial information, it seems as though Discovery has done well for itself in the third quarter, but there are some concerns within the company about distributing media more effectively and their ranking in the stock exchange.[7]

While Discovery is considered to be wildly successful, the company is not immune to hardships. Discovery posed an earnings surprise (down) of 16.39% and in the past three of four quarters has had an earnings surprise averaging 6.02%. These swings in earnings are due to the company’s struggle to produce advertising revenue. Also, problematically, a major source of its revenue comes from 10% of its customers.[15]

discovery-stocks-final

Chart of Stock Prices 2015-2016

Stocks at discovery have been sporadic over the years. While the company was doing well in 2015, once 2016 hit, Discovery seemed to take a sharp drop, according to the NASDAQ. Stock has been consistently declining over the past months, but there is still hope for Discovery. With the growth of online streaming and OTP (over the top), many customers are cutting their ties to cable and satellite. In order to keep viewers tuning in, Discovery Communications has begun efforts to get its content on as many screens as possible.[15]

Happening Now

par_560media

560 Media Logo

In November, Discovery joined a group of over thirty producers and distributors that signed with 560 Media. 560 Media is a Global Collections Agency that offers clients intelligence-based revenue-management services.[8] The agency specializes in Television and Film rights that are beneficial to companies in a fragmented and intricate market. Discovery’s partnering with 560 Media will certainly give the evolving company the new edge that it desperately needs. [12] The Director of Global Music at Discovery thinks that,”…560 Media’s fresh and flexible approach to catalog representation will assist Discovery in this specialist area, allowing us to maximize remuneration in the international arena.” Management at Discovery is also working on shifting their focus toward secondary rights management for their high quality catalog. 560 Media will enable Discovery to keep tabs on their revenues and help Discovery gain earning power that is crucial in today’s market.[13]

While Discovery has been late to the online TV business, it certainly has been making

Discovery GO's logo. The streaming app introduced on December 2nd 2015.

Discovery GO’s logo. The streaming app introduced on December 2nd 2015.

efforts to catch up with other companies like Disney. Last year, the company began allowing online streaming through the Discovery GO app to cable and satellite subscribers. Research found that the key demographic for the app was between 18 and 34, yet that hasn’t quite helped the network grow. [14] Discovery also announced that they will be starting a joint venture to hasten the growth of its Eurosport channel to an online-format as well as new collaborative efforts with Mediacom, Hulu, Sony Corporation, and CBS Corp. Discovery has also launched a joint deal to produce a new digital-only media holding company named Group9. Group9 will be a digital and social media video provider that will have an estimated 3.5 billion views per month. Discovery will own 39% of the entity and have the option to purchase the whole company outright.[2]

The Future?

Discovery has recently partnered with AT&T to expand their streaming services with DirecTV Now. Other networks and program providers like Disney, HBO, Turner, and NBC Universal have signed up to work with AT&T in their new DirecTV Now subscription video on demand (SVOD) program. There will be three streaming options provided. Two will charge a monthly rate, and the third, Freeview, will be ad-supported. There will be a wide variety of content on the streaming service that will vary depending upon which option the subscriber chooses.[16]

BIBLIOGRAPHY

[1]. @Cablefax. “Discovery Upfront.” Cablefax. N.p., 01 Apr. 2016. Web. 29 Nov. 2016.

[2]. “Can Discovery Communications Survive in a Streaming TV World?” NASDAQ.com. N.p., 18 Nov. 2016. Web. 29 Nov. 2016. http://www.fool.com/investing/2016/11/18/can-discovery-communications-survive-in-a-streamin.aspx

[3].”Christian Wheeler.” ReviewForTune. N.p., 18 Nov. 2016. Web. 29 Nov. 2016.

[4]. “Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc.” Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. N.p., n.d. Web. 29 Nov. 2016.

[5]. “Discovery Communications, Inc.” Discovery Communications Inc. N.p., n.d. Web. 29 Nov. 2016.

[6]. “Discovery Communications, Inc.” Discovery Communications Inc. N.p., n.d. Web. 29 Nov. 2016.

[7]. “Discovery Third-Quarter Earnings, U.S. Ad Revenue Drop.” Surghar Daily. N.p., 03 Nov. 2016. Web. 29 Nov. 2016.

[8]. Editor. “Discovery Taps 560 Media for Rights Revenue Collection.” Rapid TV News. N.p., n.d. Web. 29 Nov. 2016. www.fiercecable.com/broadcasting/discovery-signs-deal-560-media-for-secondary-rights

[9].Hipes, Patrick. “Discovery Channel Greenlights Unibomber Scripted Series & ?Deadliest Catch Spinoff For 2016-2017; Sibling Nets Unveil New Slates Upfronts.” Deadline. N.p., 31 Mar. 2016. Web. 29 Nov. 2016. corporate.discovery.com/discovery-newsroom/discovery-channel-announces-2016-2017-upfront-programming-slate/

[10]. “CNBC Excerpts: David Zaslav, CEO of Discovery Communications, on CNBC’s Closing Bell Today.” CNBC. N.p., 19 Oct. 2016. Web. 29 Nov. 2016.

[11]. @IDAorg. “Two Decades of Discovery, and There’s Still More to Learn.” International Documentary Association. N.p., n.d. Web. 29 Nov. 2016. www.documentary.org/magazine/two-decades-discovery-and-theres-still-more-learn

[12]. Munson, Ben. “Discovery Signs Deal with 560 Media for Secondary Rights.” FierceCable. N.p., 18 Nov. 2016. Web. 10 Nov. 2016.

[13]. “NEWS.” 560 MEDIA. N.p., n.d. Web. 29 Nov. 2016. www.560media.com/news/

[14]. Rossolillo, Nicholas. “Can Discovery Communications Survive in a Streaming TV World?” The Motley Fool. N.p., 01 Jan. 1970. Web. 29 Nov. 2016.

[15]. Street, Active Wall. “Post Earnings Coverage as Discovery Communications Misses Earnings and Revenue Forecast.” Baystreet.ca. N.p., n.d. Web. 29 Nov. 2016. www.baystreet.ca/viewarticle.aspx?id=448707

[16]. https://corporate.discovery.com/wp-content/uploads/2016/11/163002_2016_Q3_AT-A-GLANCE_WEB.pdf

Zynga

by REBECCA DUKE

[1] Zynga logo

OVERVIEW

In 2007, Mark Pincus founded Zynga, the first social gaming company. Named after his dog Zinga, the company was created in order to make gaming more accessible and turn it into a more interactive, friendly experience [2]. Zynga has created some of the most successful social games to date, including Words with Friends, FarmVille, and Zynga Poker. Over one billion users have played Zynga games and connected via the company’s franchises.

[3] A sampling of Zynga games

Additionally, in 2009, Pincus formed Zynga.org, a 501(c)(3) non-profit organization that allows the success of social gaming to give back to those in need by connecting revenues from gamers to other non-profits around the world. One of Zynga.org’s biggest projects was the creation of co.lab, a gaming development technology program that gives underprivileged San Francisco kids the opportunity to learn about game design hands-on.

 

INDUSTRY

The creation of Zynga spawned the entire social gaming industry, an industry of which Zynga continues to be a leader. According to IBISWorld, the industry has grown rapidly ever since its conception in 2007 [4]. Growth peaked during the 2008 recession, when many companies were downsizing and left unemployed Americans with more leisure time. In recovery from the recession, customers are slowly investing more and more in social games in order to unlock achievements and progress more quickly in the game (for example, while playing FarmVille, a user could pay a few dollars to expedite the growth of their crops and thus move on to bigger and better tasks).

[5] FarmVille 2: Country Escape

Before social gaming, those interested in playing interactive games were required to own some form of external console, such as an Xbox or PlayStation. With Zynga, users can play games and connect with other gamers all across the globe as long as they have an internet connection and an account on a social networking site. The number of broadband connections in households has grown steadily each year, widening the potential market of social gamers. The social network aspect of gaming has introduced new customers that were not previously active gamers, namely females over 40.

 

KEY EXECUTIVES

[6] Mark Pincus – Founder and Executive Chairman of the Board

[7] Frank Gibeau – Chief Executive Officer and Board of Directors Member

 

 

 

 

 

 

 

 

 

Earlier in March, Mark Pincus stepped down as CEO of Zynga and was replaced by Frank Gibeau [8]. Pincus still sits as the Executive Chairman of the Board and oversees the company. Frank Gibeau is a 20-year veteran of Electronic Arts, one of Zynga’s leading competitors, so he is expected to bring positive change and expertise to the company and allow it to progress financially.

 

FINANCIALS

Zynga is a publicly traded company, listed on the NASDAQ under the ticker ZNGA. The stock price currently sits at 2.48, a relatively high number since averaging 2.15 over the past three months [9]. Zynga stock took a tumble in early and mid-February after the publication of a disappointing fourth quarter and annual report. After bringing in $185 million in revenue, the company’s operating income and net income amounted to losses of $55 million and $51 million, respectively. These numbers were a stark contrast to the third quarter, when Zynga brought in $10 million more in revenue and net income was $3 million. Zynga has two main revenue streams: advertising, namely video and banner ads, and the sale of “virtual goods” from in-game purchases [10].

[11] NASDAQ – ZNGA

One big change for Zynga that will bring in more cash flow is its future sale of real estate. Currently, Zynga operates out of a 670,000 square-foot office in Silicon Valley, a space that is now too large for its 2,300 employees [12]. Downsizing and liquidating their current office space could lead to a $300 million profit, given the astronomical increase in San Francisco properties since 2012.

[13] Zynga Headquarters

CURRENT PROJECTS

In January, Zynga announced a partnership with The Rubicon Project in developing SponsoredPLAY, a new form of native advertising that allows political candidates to take advantage of what mobile ads have to offer [14]. SponsoredPLAY beta ads have seen six times the engagement rate of normal mobile advertisements, a metric that is incredibly important in today’s age of distracted consumers. With these ads, players connect with brands through mini games that incorporate a piece of the brand’s image. Specifically, The Rubicon Project introduces political candidates as the brands, and encourages the candidates to use the technology to engage voters in a fun and educational way. The SponsoredPLAY ads are also linked to Twitter to create a social buzz around the political issues that the user finds compelling. Ads are expected to be finalized and placed in the games later this year, just in time for the presidential election.

[15] SponsoredPLAY Mockup

One of the two new Zynga games that launched on March 31, 2016 was Willy Wonka & the Chocolate Factory Slots. This was the first game of many to be licensed from Warner Bros. Interactive Entertainment, thanks to a multi-year agreement signed in mid-2015 [16]. The partnership allows for a realistic representation of the characters, sounds, and visuals from the original film. Willy Wonka Slots provides the player with nine different slot machines to begin, in addition to a special “High Roller World” with more levels that unlock after the player has earned over 24 million credits. The basic format of the game is similar to other Zynga games, where the user can play completely for free but has many opportunities to progress further with small increments of in-app credit purchases. The game can be downloaded for free on iTunes, Google Play, and Amazon or played on Facebook.

[17] Willy Wonka & the Chocolate Factory Slots

The second game that debuted at the end of March is Crazy Cake Swap, a variation on the wildly popular Match-3 genre [18]. Crazy Cake Swap is a mix of Candy Crush and Diner Dash, taking place in a bakery and offering different sets of goals for each level. The essentials are similar to other Match-3 games; of course, there’s the concept of matching three or more identical cakes to gain points. A player also only gets five lives and must wait or pay for more when they run out, and a similar wait-or-play model when the end of each “world” is reached. However, it provides a fun element of personalization by allowing users to upload their own photos or avatars, and has more of a storyline than other similar games. Crazy Cake Swap is distributed through the same outlets as Willy Wonka Slots and is free to play with the exception of optional in-app purchases.

[19] Crazy Cake Swap

FUTURE PROJECTS

Zynga has been promising investors two high-development games for awhile, CSR2 and Dawn of Titans, that are finally set to debut later in 2016 [20]. These games could bring in major revenue for Zynga if they become anywhere near as popular as Words with Friends or FarmVille. A recent trend with Zynga has been the overall decline in players, but huge increase in bookings for some of their popular games [21]. Essentially, this means that while there are fewer players, these players are spending a lot of time gaming. If Zynga can successfully recruit more of these avid gamers and grow their user base back up, they will continue to be a force to be reckoned with in the social gaming world.

[22] Dawn of Titans

SOURCES

[1] “Zynga Logo.” Pop Culture Blog. Dallas Morning News, 3 June 2013. Web. 25 Apr. 2016.

[2] “Zynga Leadership.” Zynga. Zynga, n.d. Web. 22 Apr. 2016.

[3] “About Game Cards.” Zynga. Zynga, n.d. Web. 25 Apr. 2016.

[4] “Social Network Game Development.” IBISWorld. IBISWorld, n.d. Web. 22 Apr. 2016.

[5] “Farmville 2: Country Escape.” Google Play. Google, n.d. Web. 25 Apr. 2016.

[6] “Mark Pincus.” Catchafire. Catchafire, 25 Sept. 2013. Web. 25 Apr. 2016.

[7] “Frank Gibeau.” Live Geek or Die. Disqus, 29 Mar. 2013. Web. 25 Apr. 2016.

[8] Takahashi, Dean. “Mark Pincus and Frank Gibeau Talk about the Future of Zynga and Social Mobile Gaming.” Venture Beat. VentureBeat, 2 Mar. 2016. Web. 20 Mar. 2016.

[9] “Zynga, Inc. (ZNGA).” Yahoo Finance. Yahoo!, n.d. Web. 24 Apr. 2016.

[10] Gobry, Pascual-Emmanuel. “How Zynga Makes Money.” Business Insider. Business Insider, 28 Sept. 2011. Web. 24 Apr. 2016.

[11] “Zynga’s Opening Day.” Gigaom. Knowingly, 16 Dec. 2011. Web. 25 Apr. 2016.

[12] Bruno, Alessandro. “ZNGA Stock: This Is Why the Bears Are Wrong on Zynga Inc.” Profit Confidential. Lombardi Publishing, 26 Feb. 2016. Web. 20 Mar. 2016.  

[13] “Zynga Headquarters.” Games.com. AOL, 12 Nov. 2012. Web. 25 Apr. 2016.

[14] Pakula, Kelly. “Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers.” Global Newswire. Nasdaq, 7 Jan. 2016. Web. 24 Apr. 2016.

[15] “Zynga Mockup.” Adweek. Adweek, 7 Jan. 2016. Web. 25 Apr. 2016.

[16] Shaul, Brandy. “Zynga Launches Willy Wonka & the Chocolate Factory Slots on Facebook, Mobile.” Social Times. Adweek, 31 Mar. 2016. Web. 24 Apr. 2016.

[17] “Willy Wonka Slots.” Zynga Blog. Zynga, 31 Mar. 2016. Web. 25 Apr. 2016.

[18] Allen, Jennifer. “Crazy Cake Swap Review: Sweet, Familiar, and ‘Friendly’.” GamezeboGamezebo, 5 Apr. 2016. Web. 25 Apr. 2016

[19] “Crazy Cake Swap.” Google Play. Google, n.d. Web. 25 Apr. 2016.

[20] Morris, Chris. “What Will It Take To Turn Zynga Around?Fortune. Fortune, 11 Feb. 2016. Web. 25 Apr. 2016.

[21] Nusca, Andrew. Here’s Why Changing CEOs Won’t Fix Zynga. Fortune. Fortune, 2 Mar. 2016. Web. 20 Mar. 2016.

[22] “Dawn of Titans.” NaturalMotion. NaturalMotion, 5 Mar. 2015. Web. 25 Apr. 2016.

Zynga

Corinna Vong
[25] Zynga logo, source: Dakota Financial News

Source: Dakota Financial News, Zynga logo [25]

THE COMPANY

[26] source: Forbes.com

Source: Forbes, Mark Pincus, CEO [26]

[27] FarmVille logo, source: Logopedia

Source: logos.wikia.com, FarmVille logo [27]

Zynga, a video game development company, has been creating and providing popular games for social network and mobile platforms since its founding in July 2007.  The company headquarters are stationed in San Francisco, California [1].  Co-founder Mark Pincus is the Chief Executive Officer and Chairman of the Board of Directors at the company [2].  Zynga’s online social games can be accessed through Facebook and the Zynga game website.  Two of the company’s most popular social games, FarmVille and FarmVille 2, have reached a total of more than 400 million users.  Another, Zynga Poker, is played by more than 130 million people daily.  Some of the social games are also available on mobile devices, while select games are exclusively offered as mobile applications.  One well-known mobile-only video game is Draw Something! [3].  The company’s games are “Freemium”, meaning users can install and play them for free but have the option to upgrade and excel higher through in-app purchases [4]. With offices in locations around the world, such as India, Ireland and Canada, the company’s hope is to connect the world through its games [5].

FINANCIALS

[28] Zynga goes public, source: gigaom.com

Source: Gigaom Research, Zynga goes public on NASDAQ [28]

Zynga (ZNGA) began trading publicly on the NASDAQ Stock Exchange on December 16, 2011 [6]. The company released its third quarterly financial report for 2015 on November 3, 2015. The company reported a revenue of $196 million, a 2% decrease from the 2015 second quarter. Its profit of $3 million was unexpected due to the $27 million loss during the second quarter in 2015 [7]. The mobile game bookings made up 69% of the $176 million in total bookings, an increase from 66% in the second quarter and an overall 26% year-over-year growth from the third quarter 2014 results. Zynga’s three main mobile game franchises were the cause of this increase; these games include Words With Friends, Zynga Poker and Slots [8]. The majority of these franchises are social casino games, showing progression in social casino revenue [9]. As Zynga expands into the mobile game market, it competes with other top mobile game development companies, such as Electronic Arts [10]. Two of Zynga’s social casino games, Wizard of Oz Slots and Hit It Rich! Slots, are ranked among the top 50 grossing mobile apps of 2015 [11][12].

EXPANDING INTO THE SOCIAL CASINO GAME MARKET

[29] Rising Tide Games logo, source: blog.zynga.com

Source: Zynga Blog, Rising Tide Games logo [29] 

Zynga previously broke into the growing social casino game market as it has developed multiple popular social casino games throughout the years [13]. In order to expand in the thriving market, Zynga acquired Rising Tide Games, a social-casino-game development company, in September 2015. With this acquisition deal of $22 million, a number of former Zynga executives will return to the company, as they originally left to start Rising Tide Games [14]. According to the 2015 third quarterly earnings report, Zynga’s three casino games (Zynga Poker, Hit It Rich! Slots and Wizard of Oz Slots) altogether made up 45% of its online game revenue, encouraging the company to move forward with more social casino game development [15]. After success with the previously-released Wizard of Oz Slots, themed after the 1939 film The Wizard of Oz, Zynga realized the powerful draw of user interest to games that correspond with certain films; usually fans of the film will be drawn to the game as well. The Wizard of Oz fans increased user traffic to Wizard of Oz Slots and the company saw an increase in downloads for the social casino app [16]. In November 2015, Zynga launched the free-to-play Princess Bride Slots game, an addition to its Social Slots franchise. Like Wizard of Oz Slots and The Wizard of Oz film, this new release incorporates the characters, settings and plot lines of the film, The Princess Bride [17].

TRANSITION TO MOBILE GAME DEVELOPMENT

The popularity of Zynga’s social games on Facebook is waning; due to complaints about the constant notifications that users receive from the games, such as FarmVille and Bubble Safari, Facebook has made policy changes in order to stop the bothersome notifications. As a result, user traffic to these online games has decreased, forcing Zynga to draw away from developing online games for the social network and push toward developing for the mobile game industry [18]. The mobile game market is growing rapidly and has constantly increased from 2013 onward. For 2015, market sales are estimated to reach above $30 billion [19]. Zynga’s mobile bookings make up a majority of its overall bookings, exhibiting the company’s potential in the mobile market. Though the launches of two mobile games, Dawn of Titans and CSR2, were scheduled for 2015, the company decided to delay the launches until 2016. These postponements are due to the company wanting to further develop the games and find ways to retain long-term players [8]. Zynga faces stronger competition as it continues to launch games in the mobile market and is currently in the process of determining tactics to create original games and attract user interest. The release of more than six mobile games was set for 2015 but, with the two postponements, the number of mobile launches this year is a total of five [20].

IN-APP BUYING AND ADVERTISING

[32] Empires and Allies logo, source: www.giantbomb.com

Source: Giant Bomb, Empires and Allies logo [32] 

In order to increase overall profits and draw attention of sponsors, Zynga has introduced more in-app buying options and advertising tactics. In September 2015, the company incorporated an “Alliance vs. Alliance” group-based combat feature into its mobile game, Empires and Allies, in order to drive users toward in-app buying [21]. In October 2015, Zynga began creating and selling brand-sponsored levels in its game franchises with the introduction of SponsoredPLAY. The advertisements appear as incorporations to game levels that users can play, charging the sponsoring brand every time a level is played. Users are rewarded within the game when they play these sponsored levels. The game-level advertisements themselves are created by Zynga’s advertising agency, Studio E. Among the first brands to use Zynga’s SponsoredPLAY were Clorox and Naked Juice [22]. SponsoredPLAY was deemed a success as Zynga’s share price increased following the introduction of the advertising product [23]. Results show the company’s use of this interactive gaming tactic increase the average time users spend on a given advertisement, around 15 to 25 seconds, compared to the average time they would spend looking at a static advertisement [24].

[22] Zynga SponsoredPLAY, source: adage.com

Source: AdvertisingAge, Zynga SponsoredPLAY [22]

 THE FUTURE OF ZYNGA

With the company growing and transitioning to developing games in booming markets, it is clear that Zynga will continue to focus on creating products for the social casino and mobile game industries specifically. The company hopes to have growth in its mobile bookings with the upcoming 2016 launches of Dawn of Titans and CSR2, games that will be first released to mobile devices [8].  Since the SponsoredPLAY campaigns are time-efficient and nearly effortless for the brand involved, Zynga will benefit by working with more advertisers because it will help with game subsidization [22].

SOURCES

[1] Connecting the World Through Games. Zynga. Retrieved November 25, 2015.
[2] Leadership. Zynga. Retrieved November 25, 2015.
[3] Our Games. Zynga. Retrieved November 25, 2015.
[4] F., Alan. May 22, 2012. Zynga’s top mobile executive talks games, freemium model, OMGPOP purchase and more. PhoneArena.com. Retrieved November 30, 2015.
[5] Career Listings. Zynga. Retrieved November 25, 2015.
[6] Mangalindan, JP. December 16, 2011. Today in Tech: Zynga goes public. Fortune. Retrieved November 29, 2015.
[7] Lynley, Matthew. November 3, 2015. Zynga Beats Expectations on Earnings, Posts A $3M Profit. TechCrunch. Retrieved November 28, 2015.
[8] Zynga Announces Third Quarter 2015 Financial Results. Zynga. Retrieved November 24, 2015.
[9] November 8, 2015. Zynga: Pulse Getting Weaker. Seeking Alpha. Retrieved November 29, 2015.
[10] Zynga, Inc. Competitors. Yahoo! Finance. Retrieved December 1, 2015.
[11] Top Grossing Android Apps. Google Play. Retrieved December 1, 2015.
[12] Top Charts. AppShopper. Retrieved December 1, 2015.
[13] Jain, Aman. September 15, 2015. Zynga Buys Rising Tide Games. ValueWalk. Retrieved November 25, 2015.
[14] Takahashi, Dean. September 14, 2015. Zynga buys Rising Tide startup, bringing back one of its former casino game execs. VentureBeat. Retrieved November 28, 2015.
[15] November 13, 2015. Zynga: More Slots. Seeking Alpha. Retrieved November 24, 2015.
[16] November 19, 2015. Zynga achieves the “inconceivable” with Princess Bride Slots launch. GamingIntelligence. Retrieved November 30, 2015.
[17] November 19, 2015. As You Wish! Zynga Launches Princess Bride Slots Worldwide. CNN Money. Retrieved November 28, 2015.
[18] Gambone, Greg. September 24, 2015. Can Anything Save Zynga Stock From Its Deathbed? (ZNGA). InvestorPlace. Retrieved November 27, 2015.
[19] Keating, Lauren. September 3, 2015. Gaming On-The-Go. Tech Times. Retrieved December 1, 2015.
[20] November 3, 2015. “Farmville” creator Zynga delays game launches, CFO steps down. Reuters. Retrieved December 1, 2015.
[21] Leftovich, Devon. September 24, 2015. Zynga, Inc. Capitalizing Empire & Allies Sales with CommScope Holding Company, Inc. Knowles Corporation. StreetWise Report. Retrieved November 29, 2015.
[22] Peterson, Tim. October 8, 2015. Zynga Starts Selling Sponsored Levels Created by In-House Agency. AdvertisingAge. Retrieved November 19, 2015.
[23] Leftovich, Devon. October 12, 2015. Gaming Stocks Grabbing New Market: Zynga, Inc., Electronic Arts Inc., Activision Blizzard, Inc.. StreetWise Report. Retrieved December 1, 2015.
[24] October 12, 2015. Zynga launches SponsoredPLAY advertising solution. GamingIntelligence. Retrieved November 20, 2015.
[25] Zynga Logo. Dakota Financial News. Retrieved December 1, 2015.
[26] Mark Pincus. Forbes. Retrieved December 1, 2015.
[27] Logopedia – Farmville. Wikia. Retrieved November 30, 2015.
[28] Taylor, Colleen. December 16, 2011. Zynga’s road ahead: 4 things to watch for, post-IPOGigaom Research. Retrieved December 1, 2015.
[29] September 14, 2015. Zynga Rides the Social Casino Wave and Acquires Rising Tide Games. Zynga Blog. Retrieved December 1, 2015.
[30] ZyngaNetwork. Princess Bride Slots Trailer – Las Vegas Casino – Free Slot Machine Games – Best, Spin & Win. YouTube. Retrieved November 29, 2015.
[31] ZyngaNetwork. Dawn of Titans – Announce Trailer. YouTube. Retrieved November 29, 2015.
[32] January 2, 2015. Empires and Allies is a Turn-based, Strategy Combat game made by Zynga, and is Free-To-Play on Facebook. Giant Bomb. Retrieved December 2, 2015.

Discovery Communications, Inc.

By Alisa Sokolova

 

Discovery Communications' logo

[1] Discovery Communications’ log

Discovery Communications, Inc
One Discovery Place
Silver Spring, MD 20910
240-662-2000
http://corporate.discovery.com/

 

Background and History:

Discovery Communications, Inc (DCI) is an international mass media entertainment company. Based in Maryland, U.S., it manages 150 television networks and 33 worldwide channels (both satellite and cable) [2]. DCI operates in 220 countries, broadcasting in 45 different languages and reaching three billion viewers a week [3]. DCI both produces its оriginаl content, which is primarily non-fiction, and аcquires some programming from producers worldwide [4]. The company also produces and distributes educational products and school services, such as digital textbooks [5].

Discovery GO's logo. The streaming app introduced on December 2nd 2015.

Discovery GO’s logo. The new streaming app introduced on December 2nd, 2015 [13].

DCI was initially established by John Hendricks in 1985 as a single  Discovery Channel [6]. During the 1990’s the company developed additional networks, including Discovery Kids, Animal Planet and Discovery Travel [7]. In 1995, Discovery Communications  launched its first website Discovery Channel [8]. Today, the company’s online streaming is estimated to get 400 million hits monthly [9]. Most of the shows are also available on Netflix, iTunes, YouTube, and Revisob3.com. [10] [11]. On December 2nd 2015, DCI became part of TV Everywhere business model, by launching its new streaming app – Discovery GO. The app, mostly available to the pay TV subscribers only, allows viewers to access the content of DCI’s networks from any device [12].

Key Executives: 

David Zaslav - President and CEO of Discovery Communications

[14] David Zaslav – President and CEO of Discovery Communications

Jean-Briac (JB) Perrette - President Discovery Network International

[15] Jean-Briac (JB) Perrette – President Discovery Network International

Andrew Warren - Chief Financial Officer and Senior Vice President

[16] Andrew Warren – Chief Financial Officer and Senior Vice President

 

 

 

 

 

 

 

 

International Expansion in Fall 2015:

DCI exemplifies the successful international company with over 300 million international subscribers [17]. With new head of Discovery Networks International Programming and Operations, Darcy Tomlin (appointed in October), this season has been especially contributive to DCI’s overseas growth [18].

DCI's executives hosting the show gathered for the finale.

DCI’s executives hosting the show gathered for the finale [59].

This fall DCI organized many promotional events abroad [19]. For example, DCI’s networks CEEMEA (Central & Eastern Europe, Middle East) hosted an exclusive event in Johannesburg on November 18th [20]. The company presented its major projects coming up in 2016 to it’s 200+ event attendees [21]. Among the introduced projects were Discovery Chanel’s “Sherpa,”  Animal Planet’s “The Lion Queen” and TLC’s “Belief.” The event, hosted by DCI’s executives, was marked by the performances of Discovery stars, such as Andi Rive (“The Lion Queen”), Whitney Thore (“My Big Fat Fabulous Life”) and magician Troy (“Troy”) [22].

Eurosport's logo

Eurosport’s logo [30]

DCI has been strengthening its presence not only in African, but also in European markets. This fall was the first season of DCI’s full ownership of Eurosport International – one of the largest European sport-entertainment networks, which was recently acquired by DCI from TF1 [23]. The purchase is especially important as Eurosport  won the multi-platform rights for broadcasting the Olympic Games from 2018 to 2024 [24].

In September, DIC also signed a partnership agreement with Russian Media Group, forming Media Alliance and securing Discovery’s presence in the local market [25]. (So far there are 11 DCI channels available in the country [26].) Media Alliance will launch a development of a new regional free-to-air channel and distribute the Discovery and Eurosport pay TV portfolio. In the Russian market, Discovery Channel, TLC, and Animal Planet are the lеаders in nonfiction content, while Eurosport is the primary pay TV spоrt-related chаnnel [27].

International expansion allows DCI to maintain growth despite a recent decline in the US market [28].  Last year, international markets brought the company 55% of its overall revenues, while this number is projected to reach 65% by 2018 [29]. Therefore, more international deals and promotional events are expected in the future.

Fall 2015 Releases:

“Exorcism: Live!”

On October 30th, DCI’s Destination America featured its Halloween-special “Exorcism: Live!” a two-hour broadcast during which a team of so-called “paranormal professionals” tried to purify a supposedly “possessed” house in St. Louis [31]. The show is closely related to “The Exorcist” book by William Peter Blatty“Exorcism: Live!” took place in the house where the exorcism was performed, in 1949, which inspired “The Exorcist” novel [32]. According to producer Jodi Tovay, the main event wasn’t about saving a possessed person, but rather about an attempt to cleanse evil from the house itself in a ritual Tovay referred as “a hybrid of an exorcism and a blessing” [33]. Audiences had a chance to actively participate in the event by following several live cameras put around the house  online. Producers encouraged viewers to assist the exorcism team and report mysterious activity through Twitter, using the #exorcismlife hashtag [34]. Selected tweets appeared live on air [35]. As a result, “Exorcism: Live!” became the #1 non-football live event on cable in October [36]. For the target audience P25-54, the show gained a 0.59 for L+3 ratings compared to its competitors’ A&E’s 0.34 and National Geographic’s 0.19. The show was also the #1 most mentioned event on Twitter on October 30th, generating 29 thousand tweets [37].

Official trailer of “Exorcism: Live!” [38]

“Lost & Found.”

Lost & Found advertising on Facebook

Lost & Found advertising on Facebook [57]

On November 11th, Discovery Family Channel featured a premier of its strongly anticipated “Lost & Found.” [39] In this reality show, produced by Leftfield Pictures, a team of “professional finders” helps people to find someone they have wanted to thank for a long time (for instance, middle school teachers, old friends, and lost relatives) [40]. “Lost & Found” is a fragment of Discovery Family Channel’s “Project Thank You,” which is a multiplatform campaign to bring people together to say thanks [41]. Throughout all of November, the channel is featuring gratitude-centered programming, vignettes and online campaigns [42].

Financials:

DCI is a рublic соmpаny, trading in NASDAQ stock market [43]. Its most recent stock price (as of November 27th) of $31.08 per share reflects the company’s positive tendency over the last three months [44]. During the third quarter this year, DCI’s revenues decreased 1% (from $1,573 million in the Q3 of 2014 to $1,557 million in Q3 of 2015) [45]. The decrease, however, is caused by currency effects, without which the company would gain 8% more revenue in comparison with last year [46]. The biggest sources of revenue were domestic advertising and distribution [47]. The revenues coming from both of these sources have increased by 5% in advertising (from $388 million in 2014 to $410 in 2015) and by 11% in distribution (from $318 million in 2014 to $357 million in 2015 )[48]. This September, Discovery hosted its first ever Investor Day in NYC, which attracted 300 attendees, including investors, financial analysts and industry journalists [49]. During the event, DCI’s CEO David Zaslav announced the plans for long-term international and domestic development and revealed that DCI wоuld rеаch thrее billiоn subsсribеrs by the end of 2015 [50].

Discovery Communication's NASDAQ stock price

Positive tendency of Discovery Communication’s
NASDAQ stock price [58]

 

 

 

 

 

 

 

 

 

 

Projections for Discovery Communications

Louie Psihoyos' quote about “Racing Extinction.”

The quote of the director of Racing Extinction  Louie Psihoyos [50].

 There are several trends in DCI’s future: international expansion, high involvement with the Olympic Games through Eurosport, increase of subscribers and most importantly a transition from entertainment to more documentary-oriented content [51]. Over the past years, there has been a lot of criticism of Discovery’s pseudo-scientific shows, such as “Shark Week” [52]. However, it’s soon to be changed. John Hoffman, appointed this year as a head of Discovery Channel, has promised to bring more factual and scientifically accurate programming [53]. In fact, the impact of this transition is already in the air. This fall season has already increased the expanding list of DCI’s documentaries by the newly-released shows such as “Marooned,”  “Nuremberg: Nazi Judgment Day” and “Melting: Last Race to the Pole” [54]. Furthermore, on December 2nd, Discovery is releasing its highly anticipated “Racing Extinction” [55] This documentary, directed by Academy Award winner Louie Psihoyos, portrays an ecosphere of endangered species and the activists’ efforts to save them [56]. Therefore, there is firm evidence that DCI will remain a major educational entertainment network appealing to large ranges of audiences all over the world.

Sources:

[1] Discovery Communications’ Logo. Retrieved 25 November, 2015. http://logok.org/discovery-channel-logo/

[2] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications. Retrieved 28 November, 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[3] Discovery Networks InternationalRetrieved 28, November 2015. https://www.linkedin.com/company/discovery-communications-international-division

[4] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. Retrieved 28, November 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[5] Discovery Communications. Retrieved 28 November, 2015. http://research.omicsgroup.org/index.php/Discovery_Communications

[6] John Hendricks: How He Built The Discovery Channel From Scratch. Retrieved 28 November, 2015. http://www.forbes.com/sites/danschawbel/2013/12/29/john-hendricks-how-he-built-the-discovery-channel-from-scratch/

[7] Discovery Through Decades. Retrieved 28 November, 2015. http://30yearsofdiscovery.com

[8] Discovery Communications, Inc. – Company Profile, Information, Business Description, History, Background Information on Discovery Communications, Inc. Retrieved 28 November, 2015. http://www.referenceforbusiness.com/history2/74/Discovery-Communications-Inc.html

[9] DCI Annual Report 2014. Retrieved 28 November, 2015. https://corporate.discovery.com/wp-content/uploads/2015/07/disca2014_download.pdf

[10] Discovery Digital networks.  Retrieved 28 November, 2015. http://discoverydn.com/about

[11] Search Results for Discovery Channel. Retrieved 28 November, 2015. http://dvd.netflix.com/Search?v1=discovery%20channel

[12] Discovery Communications Launches new TV Everywhere Platform. Retrieved 28 November, 2015. http://www.cynopsis.com/story/discovery-communications-launches-new-tv-everywhere-platform/

[13] Discovery Introduces App For TV Everywhere Streaming: Discovery Go.Retrieved 27 November 2015. http://deadline.com/2015/12/discovery-go-tv-everywhere-streaming-app-1201648066/

[14] Davis Zaslav. Retrieved 27 November 2015. https://corporate.discovery.com/our-company/leadership/

[15] Jean-Briac Perrette. Retrieved 27 November 2015. https://corporate.discovery.com/our-company/leadership/

[16] Andrew Warren. Retrieved 27 November 2015.https://corporate.discovery.com/our-company/leadership/

[17] DCI Annual Report 2014. Retrieved 28 November, 2015. https://corporate.discovery.com/wp-content/uploads/2015/07/disca2014_download.pdf

[18] Velocity’s Darcy Tomlin Segues To Discovery’s Intl Content Group In VP Role.Retrieved 28 November, 2015.http://deadline.com/2015/10/darcy-tomlin-named-discovery-networks-intl-vp-programming-operations-1201581144/

[19] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[20] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[21] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[22] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/first-heartbeat/

[23] Discovery Communications agrees To Take Full Control of Eurosport. Retrieved 28 November, 2015.https://corporate.discovery.com/discovery-newsroom/discovery-communications-agrees-to-take-full-control-of-eurosport/

[24] IOC awards all TV and multiplatform broadcast rights in Europe to Discovery and Eurosport for 2018-2024 Olympic Games. Retrieved 28 November, 2015. http://www.olympic.org/news/ioc-awards-all-tv-and-multiplatform-broadcast-rights-in-europe-to-discovery-and-eurosport-for-2018-2024-olympic-games/246462

 [25]  Discovery to Stay in Russia with National Media Group Deal. Retrieved 28 November, 2015. http://variety.com/2015/tv/global/discovery-to-stay-in-russia-with-national-media-group-deal-1201579590/

[26] Russian Government Approves Discovery’s Joint Venture With National Media Group. Retrieved 28 November, 2015. http://www.hollywoodreporter.com/news/russian-government-approves-discoverys-joint-829832

[27] Discovery to Stay in Russia with National Media Group Deal. Retrieved 28 November, 2015. http://variety.com/2015/tv/global/discovery-to-stay-in-russia-with-national-media-group-deal-1201579590/

[28] Discovery finds rapid growth in international expansion. Retrieved 28 November, 2015.https://technology.ihs.com/551573/discovery-finds-rapid-growth-in-international-expansion

[29] Discovery finds rapid growth in international expansion. Retrieved 28 November, 2015.https://technology.ihs.com/551573/discovery-finds-rapid-growth-in-international-expansion

[30] Eurosport. Retrieved 28 November, 2015. http://www.eurosport.com

[31]  TV Review: ‘Exorcism: Live! Retrieved 28 November, 2015. http://variety.com/2015/tv/reviews/exorcism-live-review-destination-america-the-exorcist-house-1201629070/

[32] Halloween Scares Up Televised Live ‘Exorcism.‘Retrieved 28 November, 2015. http://news.discovery.com/history/religion/halloween-scares-up-televised-live-exorcism-151028.htm

[33] Exorcism: Live! Creator on Cleansing House That Inspired The Exorcist: ‘It Is Not a Hoax.’ Retrieved 28 November, 2015. http://www.people.com/article/exorcism-live-sneak-peek-interview

[34] History or Exorcism House. Retrieved 28 November, 2015.http://www.destinationamerica.com/tv-shows/exorcism-live-countdown/exorcism-live-the-history/

[35] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[36] Exorcism: Live! Possesses Top Ratings Spot for Live Cable Event in October. Retrieved 28 November, 2015https://corporate.discovery.com/discovery-newsroom/exorcism-live-possesses-top-ratings-spot-for-live-cable-event-in-october/

[37] Exorcism: Live! Possesses Top Ratings Spot for Live Cable Event in October. Retrieved 28 November, 2015https://corporate.discovery.com/discovery-newsroom/exorcism-live-possesses-top-ratings-spot-for-live-cable-event-in-october/

[38] Don’t Miss Exorcism: LIVE! Retrieved 28 November, 2015 https://www.youtube.com/watch?v=L1UKWPkkwHo

 [39] Project Thank You. Retrieved 28 November, 2015 http://www.multichannel.com/prfeed/november-discovery-family-channel-s-project-thank-you-encourages-and-empowers-viewers-have-attitude-gratitude/393778

 [39] Project Thank You. Retrieved 28 November, 2015 http://www.multichannel.com/prfeed/november-discovery-family-channel-s-project-thank-you-encourages-and-empowers-viewers-have-attitude-gratitude/393778

[40] Discovery Family Channel Reunites Grateful Owners With Meaningful Mementos In Heartwarming New Series, Lost And Found.  Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/discovery-family-channel-reunites-grateful-owners-with-meaningful-mementos-in-heartwarming-new-series-lost-and-found-wt/

[41] Discovery Family Channel And VolunteerMatch Empower Families To Give Back In Their Local Communities. Retrieved 28 November, 2015. http://www.prnewswire.com/news-releases/discovery-family-channel-and-volunteermatch-empower-families-to-give-back-in-their-local-communities-300158796.html

[42] This November, Discovery Family Channel’s Project Thank You Encourages and Empowers Viewers to Have an Attitude of Gratitude. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/this-november-discovery-family-channels-project-thank-you-encourages-and-empowers-viewers-to-have-an-attitude-of-gratitude/

[43] Discovery Communications Inc. Series A.  Retrieved 28 November, 2015 http://quotes.wsj.com/DISCA/company-people

 [44] Discovery Communications, Inc. Stock Quote & Summary Data. Retrieved 28 November, 2015. http://www.nasdaq.com/symbol/disca

[45] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[46] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[47] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[48] Discovery Investors relations, Quarterly Reports. Retrieved 28 November, 2015. http://phx.corporate-ir.net/phoenix.zhtml?c=222412&p=irol-reportsOther

[49] Discovery Communications Details Plans For Long-Term Growth at Investor Day. Retrieved 28 November, 2015. http://ir.corporate.discovery.com/mobile.view?c=222412&v=203&d=1&id=2091481

[50] Discovery Communications Details Plans For Long-Term Growth at Investor Day. Retrieved 28 November, 2015. http://ir.corporate.discovery.com/mobile.view?c=222412&v=203&d=1&id=2091481

[51] Brand Value: TV Content Providers Have Their Say. Retrieved 28 November, 2015. http://www.broadbandtvnews.com/2015/11/26/brand-value-tv-content-providers-have-their-say/

[52] Fraud, Deception And Lies: How Discovery’s Shark Week Became The Greatest Show On Earth. Retrieved 28 November, 2015. http://blogs.discovermagazine.com/science-sushi/2014/07/18/fraud-deception-lies-discoverys-shark-week-became-greatest-show-earth/#.Vl9604RX-UV

[53] Discovery Channel Is Finally Breaking Up With Bad Science. Retrieved 28 November, 2015. http://www.motherjones.com/media/2015/11/racing-extinction-climate-change-discovery-john-hoffman

[54] Discovery newsroom. Retrieved 28 November, 2015. https://corporate.discovery.com/discovery-newsroom/

[55] Racing Extinction. Retrieved 28 November, 2015. http://racingextinction.com

[56] Discovery Channel Is Finally Breaking Up With Bad Science. Retrieved 28 November, 2015. http://www.motherjones.com/media/2015/11/racing-extinction-climate-change-discovery-john-hoffman

[57] Family Channel Facebook page. Retrieved 28 November, 2015.https://www.facebook.com/DiscFamily/photos/a.155347071181050.33326.119249468124144/898567963525620/?type=3&theater

[58] Discovery Communications, Inc. Stock Quote & Summary Data. Retrieved 28 November, 2015. http://www.nasdaq.com/symbol/disca

[59] Discovery Networks CEEMEA Hosts 2016 Upfront Presentation in Johannesburg. Retrieved 28 November, 2015. https://corporate.discovery.com/tag/ceemea/

Discovery Communications

Aside

by Indica Young
Discovery Communications Logo

Discovery Communications Logo [1]

One Discovery Place

Silver Spring, MD 20910

Tel: 240-662-2000

http://corporate.discovery.com


John Hendricks, Founder of Discovery Communications

-John Hendricks, Founder of Discovery Communications [3]

“To satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services and products that entertain, engage, and enlighten.”[2]

                                        –John Hendricks,1982


             Discovery Communications is the #1 pay-TV programmer and is the worlds #1 nonfiction media company. With 2.8 billion subscribers, 189 international HD markets, and 54 network entertainment brands, Discovery Communications is successful at satisfying curiosity and entertaining viewers [4]. The company began as a single channel in 1985 as The Discovery Channel [5].Now they are a global mass media that operates popular networks such as The Learning Channel, Animal Planet, Discovery Education, and American Heroes Channel [6]. Discovery Communications is a publicly traded company that produces their own original content as well as acquiring content. Discovery Communications is subsidiary of Time Warner and they operate out of Silver Springs, Maryland [7]. Discovery Communications is publicly traded on NASDAQ stock exchange, but privately held Advance Publications is Discovery’s largest shareholder, with a 31% stake [8].

Headquarters image

Discovery Communications Headquarters, Silver Spring, MD [9]


TEAM DISCOVERY [2]

David M. Zaslav, President, CEO

David M. Zaslav, President, Chief Executive Officer, [10]

David C. Leavy, Chief Communications Officer, Senior Executive Vice President

David C. Leavy, Chief Communications Officer, Senior Executive Vice President, [11]

Andrew Warren-Senior Executive VP and CFO

Andrew Warren, Senior Executive VP and Chief Financial Officer, [13]


 

TOP COMPETITORS [12]

A&E Television Networks, LLC

NBCUniversal Media, LLC

Viacom, Inc


FINANCIALS

On November 4th, 2014 the Third Quarter 2014 Financial Highlights were announced. While Discovery Channel has had a fairly stable U.S. market, the domestic network revenue has been declining and David Zaslav has been focused on expanding the international segment of Discovery Communications [14]. Overall, the company has seen a 14% year on year growth in the 3rd quarter. This growth is stemming from the International segment of Discovery, as the International Networks has seen a 32% increase, while U.S. Networks has actually seen a 1% decrease. This growth in international reach is widely due to the increase in distribution and advertising revenues that Discovery has been focused on [15]. Discovery is also widening their reach by focusing on investment for their content to be displayed and interacted with on many types of screen [14].

Discovery Communications Third Quarter 2014 Segment Results

Discovery Communications Third Quarter 2014 Segment Results [15]


Discovery Channel

2014 was marked by success due to its work in unscripted series. The Discovery Channel has seen viewership growth this year. Compared to October of last year, The Discovery Channel has seen double digit viewership, driving from strong returning series such as the 5th returning season of Gold Rush (Gold Rush kickoff was the nights second highest rated program on Friday Night [16]) as well as Alaska The Great Frontier and Misfit Garage. These unscripted series are also helping to drive ratings as Discovery has held 5 of the top 10 unscripted series for persons aged 25-54 [17].

The Learning Channel

The Learning Channel Logo

The Learning Channel Logo, [18]

The Learning Channel (TLC) is a global brand owned by Discovery Communications that initially focused on educational and learning content, but now produces nonfiction lifestyle programming. Popular shows like Here Comes Honey Boo Boo (canceled this fall due to scandal [19]), Breaking Amish, and Cake Boss are what make is a popular nonfiction network, as well as being a top 10 cable network in key female demos [20].

Animal Planet

Animal Planet Logo

Animal Planet Logo, [22]

Animal Planet is an entertainment network and brand owned by Discovery Communications that focuses on life in the animal kingdom [21]. In the second quarter ratings for 2014, Animal Planet remains a top 20 network for males aged 25-54. These ratings were driven by the successful season of River Monsters [23].

Discovery Education

Discovery Education uses their high quality content and focus on education programming to develop a passionate educator community. Discovery Education is expanding their innovative multimedia education products and services as well as serving grades  K-12 in more than half of the schools in the U.S. [24]

American Heroes Channel

American Heroes Channel Logo

American Heroes Channel Logo [26]

American Heroes Channel (AHC) is a network owned by Discovery Communications that carries programs related to military history and warfare. As a network, AHC provides glimpses into major stories and events that helped shape the American future [25]. Shows like GunslingersApocalypse WWII ,and Hardcore Heroes drive the ratings on AHC [27].


JOINT VENTURES

OWN: Oprah Winfrey Network

Oprah Winfrey, OWN Network

Oprah Winfrey, OWN Network, [28]

OWN, a multi-platform joint venture between Discovery Communications and Oprah Winfrey with real life and emotional programming [28]. OWN brought in Tyler Perry to work on scripted series for the network in 2012, and the Perry soap “The Haves and the Have Nots” averaged 3.6 million viewers, an 18% jump from the previous week according to Nielson [29].

The Hub Network becomes Discovery Family Channel

The Hub Network Logo

The Hub Network Logo, [30]

The Hub Network was a joint venture announced in 2009 led by Hasbro, a toy manufacturer and media company, and was a re-launch of Discovery Kids [30]. On October 13th, 2014, The Hub Network announced that the network is to become Discovery Family Channel. This new joint venture continuing with Discovery Channel and Hasbro is promising because of the success of The Hub Network as a children’s cable network [31].

All3Media

All3Media is a leading creator of content that provides digital content for both television and film [32]. On May 8, 2014 Discovery Communications and Liberty Global announced they were acquiring All3Media, offering strategic support but allowing All3Media to preserve their creative independence [33].


WHAT THEY’RE UP TO

Shark Week

Shark Week, Discovery Channel

Shark Week, Discovery Channel, [34]

Shark Week is a 27 year old annual summer tradition of Discovery Communications that has not only been the longest running cable TV programming event ever, but also one of the highest rated [35]. In August of 2014 Discovery Communications announced this summer was the highest rated Shark Week in history, and is essential for viewers in the 25-54 year range [36].

Survival Live

"Naked and Afraid" Survival Live

“Naked and Afraid” Survival Live, [37]

Survival Life is Discovery Communications new live event programming series, a never done before reality event. Discovery is stranding eight people in the wilderness for 42 days, and their success on their show depends on their skill to survive [37]. Viewers will be able to track their progress on Discovery Communications web platform, 24/7. Survival Live is produced by Adjacent Productions for Discovery Communications [38].

Motor Mondays

Fast N' Loud, Motor Mondays

Fast N’ Loud, Motor Mondays, [39]

In April of 2013 Discovery Communications announced that Discovery Channel will now include a full night of vehicle programming on Mondays. Including shows like Fast N’ Loud and Street Outlaws, Discovery Channel Mondays will now be the biggest destination for all motor-programming [40].

Everest Live Jump Canceled

Everest Live Jump, Discovery Communications

Everest Live Jump, Discovery Communications, [41]

The Everest Live Jump, a Discovery Communications live event which was supposed to air Joby Ogwny’s attempt to wingsuit jump off the summit of Mount Everest [42].  An avalanche disaster in April of 2014 killed 13 and left 3 missing. The stunt was canceled, however Discovery Communications was at the base camp at the time of the tragedy was able to record as the disaster struck. The Everest Avalanche Tragedy is one of the single deadliest days in Everest’s history [43].


[1] “Discovery Communications Corporate,” Discovery Communications, RT: 11/27/2014

[2] “Discovery Communications Leadership,” Discovery Communications, RT: 11/27/2014

[3] “Driven by Curiosity,” Global Business Coalition for Education, RT: 11/27/2014

[4] “At a Glance,” Discovery Communications, RT: 11/27/2014

[5] “The Discovery Channel; Science, Nature, Adventure and Animals That Bite,” The Washington Post, RT: 11/27/2014

[6] “Our Mission,” Discovery Communications, RT: 11/27/2014

[7] “Time Warner Cable and Discovery Communications Reach Long-Term Distribution Agreement,” Discovery Communications, RT: 11/27/2014

[8] “Advance Publications Waving Around $500 M,” Crain’s New York, RT: 11/27/2014

[9] “Discovery Communications Headquarters,” Stewart Bros. Photography, RT: 11/27/2014

[10] “David M. Zaslav,” Discovery Communications, RT: 11/27/2014

[11] “David Leavy,” Discovery Communications, RT: 11/27/2014

[12] “Discovery Communications Inc. Company Information,” Hoovers, RT: 11/27/2014

[13] “Andrew Warren,” Discovery Communications, RT: 11/27/2014

[14] “Discovery Communications, Best Global Brands,” Interbrand, RT: 11/27/2014

[15] “Discovery Communications Reports Third Quarter 2014 Results,” Discovery Communications, RT: 11/27/2014

[16] Gold Rush 5th Season Debut Hits Ratings Motherload For Discovery,” Deadline, RT: 11/27/2014

[17] “Discovery Channel Grabs Double Digit Viewership and Ratings Gains in October,” TV By the Numbers, RT: 11/27/2014

[18] “The Learning Channel,” TLC, RT: 11/27/2014

[19] “Here Comes Honey Boo Boo Cancelled after Report Links Mama June Shannon to Alleged Sex Offender,” US Weekly, RT: 11/27/2014

[20] “TLC,” Discovery Communications, RT: 11/27/2014

[21] “Animal Planet,” Discovery Communications, RT 11/27/2014

[22] “Animal Planet,” Animal Planet, RT: 11/27/2014

[23] “Animal Planet,” Discovery Press Web, RT: 11/27/2014

[24] “Discovery Education,” Discovery Communications, RT: 11/27/2014

[25] “American Heroes Channel,” Discovery Communications, RT: 11/27/2014

[26] “American Heroes Channel,” AHC, RT: 11/27/2014

[27] “Three New Original Series Propel American Heroes Channel to Best August Ever in Prime Delivery Among P2+ and HH,” The Futon Critic, RT: 11/27/2014

[28] “OWN: Oprah Winfrey Network,” Discovery Communications, RT 11/27/2014

[29] “Have and Have Nots Sets OWN Ratings Record with It’s Finale,” Variety, RT: 11/27/2014

[30] “The Hub Network,” Discovery Press Web, RT: 11/27/2014

[31] “The Hub Network to Become Discovery Family Channel on October 13,” Discovery Communications, RT: 11/27/2014

[32] “About Us,” All3Media, RT: 11/27/2014

[33] “Discovery Communications and Liberty Global to acquire All3Media,” Discovery Communications, RT: 11/27/2014

[34] “Its Shark Week,” Discovery Magazine Blogs, RT: 11/27/2014

[35] “The History of Shark Week: How the Discovery Channel both Elevated and Degraded Sharks,” The Week, RT: 11/27/2014

[36] “Discovery Channel Earns Its Highest-Rated Shark Week Ever in its 27 Year History,” Discovery Communications, RT: 11/27/2014

[37] “Discovery to Strand Contestants in Wilderness for Reality Show (Exclusive),” The Hollywood Reporter, RT: 11/27/2014

[38] “Real-Time Series ‘Survival Live’ to Premiere in Late 2014 on Discovery Channel,” TV By the Numbers, RT 11/27/2014

[39] “Fast N’ Loud,” Discovery Channel Store, RT: 11/27/2014

[40] “Discovery Channel Announces ‘Motor Mondays’,” TV By the Numbers, RT: 11/27/2014

[41] “Discovery Cancels Everest Live Jump after Tragedy,” USA Today, RT: 11/27/2014

[42] “Discovery Channel to Air Live Jump Off Mount Everest,” The Hollywood Reporter, RT: 11/27/2014

[43] “Mount Everest Avalanche Forces Discovery Channel to cancel ‘Everest Live Jump’,” NY Daily News, RT: 11/27/2014

Discovery Communications

by Brendan Germain

Discovery Logo [1]

One Discovery Place Silver Spring, MD 20910 — 240.662.2000

“Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks…” [2] 


COMPANY PROFILE

As the number one pay-TV programmer and non-fiction media company, Discovery Communications paves the way for cross platform content appealing to 2.7 billion subscribers across 150 cable networks in over 220 countries. Discovery’s commitment to innovation and segmenting audiences has earned it its place as a leader in targeted media programming headed by Discovery Channel, operating also the Animal Planet, Hub Network and a joint venture with the OWN network among others. The company’s online and media services work in conjunction with its cable programming and have made Discovery a true multi-media, synergistic company.


KEY EXECUTIVES

David Zaslav- President and CEO [4]

Andrew Warren-Senior Executive VP and CFO [5]

Marjorie Kaplan- Group President Discovery Channel [6]


HISTORY

John Hendricks, a West Virginia bred, University of Alabama grad, founded the Cable Educational Network in Maryland back in 1982. Discovery Communications would soon grow from the launch of the Discovery Channel in1985. By 1988 the cable programmer had amassed over 32 million subscribers and by 1991, after acquiring The Learning

Discovery Logo-1988

Discovery Logo-1988 [9]

Channel (TLC) and launching Discovery in Europe, the company changed its name to Discovery Communications. Over the next 10 years, the company would see considerable international growth in Asian, African and Middle Eastern markets and soon launched a $10 million news site distributing original news content on its Discovery homepage [7]. In 2004 Hendricks stepped down as CEO passing it off to current position holder David Zaslav and this past May, Hendricks retired as Chairman, leaving the company he had built over the past 35 years with a drive towards the environment, education and technological advances. [8] 


FINANCES

This past quarter, coming in early November, saw a 14% increase for Discovery Communications (DISCA) on the NASDAQ year-over-year (YOY), with revenue at $1.57 billion [10].

DISCA’s Yearly Stock Price as of December 1, 2014  CLICK TO VIEW CURRENT CHART [12]

The publicly traded conglomerate has been on a rise in stock price, ending around $34 dollars recently with around 148 million shares outstanding. Since 2010, DISCA has been on a mass buyback movement to repurchase in excess of 25% of its stocks to consolidate its outstanding shares, giving the company more control over its numerous domestic and international platforms [11]. The company is segmented into three areas of revenue–Domestic, International, and Education, the first two being programming and education being products and services. Revenue for the domestic programming has seen minimal drops of 1% YOY as advertising budgets for the company have raised 3%, while the international segment as seen rises as high as 34% in revenue, in direct relation with Discovery’s acquisition of Eurosport [13]. Discovery is projected to reach a total revenue between $6.3 billion and $6.35 billion for this 2014 fiscal year.


 ACQUISITION OF EUROSPORT

Staking its claim as the #1 Pay-TV programmer for educational, niche content across its over 200 networks domestically and internationally, Discovery has taken a turn towards broadcast and  sports media sphere with its spring

Eurosport Logo [15]

Eurosport Logo [15]

acquisition of Eurosport. Eurosport, the premier sports media group in Europe, is valued at $1.2 billion and reaches over 133 million homes. TF1, the French media conglomerate had previously owned 80% of the company before Discovery pushed to expedite the deal which had been set for 2015, though TF1 will holds its stake in the sports media group until the end of the year. [14].

[Click here to view Eurosport’s promo stinger]

Discovery acquired 51% of the company, with TF1 being the only other owner holding the remaining 49%. DISCA is looking to capitalize on the fragmented nature of the sports broadcast industry over in Europe, a step in a different direction from their pay-TV and cable roots, in hopes of building up Eurosport to the status of Europe’s version of ESPN [16].

"Eurosport is a perfect strategic fit for growing market share, strengthening relationships with advertisers and affiliates, and bringing ‘must have’ content to passionate viewers across the globe...” [17] 
      -Discovery CEO David Zaslav-

There are talks already about the possibility of Discovery buying out TF1, giving DISCA full ownership of Eurosport, in turn adding six new pay-TV brands to Discovery’s arsenal.


 DISCOVERY CHANNEL

The network that started it all, Discovery Channel (formerly The Discovery Channel), excels at non-fiction programming reaching over 100 million homes in the U.S. and over three times that amount internationally. Launched in 1985, Discovery Channel produces science, nature, adventure and history geared television, among other genres, and has revved up its live-streamed programming over the past few years [18]. In June 2013, Discovery aired a live program special with adventure enthusiast Nik Wallenda traversing the Grand Canyon on a tightrope [19]. The record breaking broadcast event amassed over 13 million viewers, Discovery’s highest-rated live event, with an additional 1.3 million trending Tweets about the stunt, awarding DISCA an Interactive Emmy for Multi-platform storytelling. Discovery Channel followed Wallenda again earlier this month in his tightrope walk between two Chicago skyscrapers at a 15-degree angle, aptly titled SKYSCRAPER LIVE WITH NIK WALLENDA.

Play to view highlights of Nik Wallenda's SKYSCRAPER LIVE walk [21]

Though not drawing the magnitude of coverage as his Grand Canyon walk, this live event in addition to others showcase Discovery’s risky intent to air content to attract an audience, stunts so daring that someone could die [20]. Understanding this, Wallenda carried a $20 million public liability insurance claim, should anything catastrophic have happened. The tightrope walk was a success and coming this May, Discovery Channel intends to air live footage of expert climber Joby Ogwyn’s Mount

SURVIVAL LIVE Logo [24]

SURVIVAL LIVE Logo [24]

Everest jump in a winged suit, titled EVEREST JUMP LIVE, hooking up eight cameras to his suit to get full 360 degree coverage [22]. In addition, the network is continuing on its multi-platform successes with a new, interactive program called SURVIVAL LIVE, a 42-day survivalist event pitting 8 strangers against each other in the remote wilderness [23].The cross-platform media gives viewers the ability to track survivalists biometric, medical statistics during the 24 hour live-streamed event as well as the option to donate needed supplies or help online. Moving to attract a growing, interactive audience, Discovery is prompting new growth in cross-media programming and their push for high adrenaline, live-streamed events sets them apart from other cable networks.


 DISCOVERY FAMILY CHANNEL

Since being renamed this past October, Discovery Family, formerly The Hub Network, DISCA’s children geared daytime programming network, has broadened its program offerings in a strengthened partnership between Discovery Communications and Hasbro,

Hasbro, Inc. Logo [25]

Hasbro, Inc. Logo [25]

Inc. The Hasbro Studios have published upfronts intending to move into primetime television timeslots [26]. With Discovery owning 60% in this joint venture, Discovery Family is projected to have over 70 million U.S. homes tuning in to programs and the two look to move into nightly family targeted programming. The two corporations will both capitalize on producing branded content, marketable to advertisers, and accessible for both children and families [27].


UP AND COMING

Discovery has recently paired up with Sony Entertainment Network to bring channels from DISCA to Play Station Vue, Sony’s cloud-based, internet television service [28]. Sony’s subsidary, Sony Network Entertainment International (SNEI), will offer the subscription based service to current users of a PS3 or PS4 come early 2015, totally over 35 million users. The deal will bring Discovery’s 13 U.S. networks to users, in addition to next-gen services like Discovery Digitial Networks [29].

Theorized PlayStation Vue Format [15]

Theorized PlayStation Vue Screen [30]

This is new territory for Discovery, a cloud streaming service, and whether or not users will be willing to pay for the subscription fees is up for debate. Prices per month have yet to be set, though the service brings DISCA’s historically cable programming to an internet based provider follows the path Discovery Communications is walking in becoming a more cross-media driven media group and high-level television programmer.


  SOURCES

[1]Discovery Logo corporate.discovery.com RT: 11/18/14

[2] Corporate Mission corporate.discovery.com RT: 11/18/14

[3] Company Profile Information biz.yahoo.com RT:11/18/14

[4] David Zaslav Image corporate.discovery.com RT: 11/18/14

[5] Andrew Warren Image corporate.discovery.com RT: 11/18/14

[6] Marjorie Kaplan Image corporate.discovery.com RT: 11/18/14

[7] Discovery History referenceforbusiness.com RT: 11/18/14

[8] Hendricks Leaves Discovery variety.com RT: 11/18/14

[9] Discovery Logo 1988 logos.wikia.com RT: 11/24/14

[10] DISCA Annual Finances finance.yahoo.com RT: 11/24/14

[11] DISCA Quarterly Report corporate.discovery.com RT: 11/24/14

[12] DISCA Yearly Stock Chart finance.yahoo.com RT: 11/27/14

[13] Discovery Segments/Projections zacks.com RT: 12/1/14

[14] Discovery Acquires Eurosport nytimes.com RT: 11/28/14

[15] Eurosport Logo eurosport.com RT: 11/28/14

[16] Discovery Moves to Broadcast corporate.discovery.com RT: 11/28/14

[17] David Zaslav Quote corporate.discovery.com RT: 11/29/14

[18] Discovery Channel Profile corporate.discovery.com RT:11/29/14

[19] Discovery Live Streams press.discovery.com RT: 11/29/14

[20] Risk of Live Events nytimes.com RT: 11/29/14

[21] SKYSCRAPER LIVE Highlights Footage youtube.com RT: 11/29/14

[22] Everest Jump Live deadline.com RT: 11/29/14

[23] SURVIVAL LIVE press.discovery.com RT: 11/29/14

[24] SURVIVAL LIVE Logo adage.com RT: 11/29/14

[25] Hasbro, Inc Logo hasbro.com RT: 11/30/14

[26] Hasbro, Inc Partnership investor.hasbro.com RT: 11/30/14

[27] Discovery Family Deal corporate.discovery.com RT: 11/30/14

[28] PlayStation Vue Contract polygon.com RT: 12/1/14

[29] Discovery/Vue Offerings corporate.discovery.com RT:12/1/14

[30] PlayStation Vue Screen polygon.com RT: 12/1/14

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DirectTV

by Nick Sabatino
Photo courtesy of www.interpretllc.com

Photo courtesy of www.interpretllc.com [1]

Contact Information

Headquarters: 2230 E. Imperial Hwy, El Segundo, CA 90245                                    Phone: (310) 964-5000 [2]                                                                                                    Facebook: DirecTV                                                                                                    Twitter: @DirecTV

Executives

President and CEO: Michael White                                                                          Executive Vice President and Chief Financial Officer: Patrick T. Doyle                     Executive Vice President and President, DirecTV Latin America: Bruce B. Churchill [3]

President and CEO, Michael White Photo courtesy of investor.directv.com

President and CEO, Michael White
Photo courtesy of investor.directv.com [4]

About

DirecTV was founded in 1990 and was one of the country’s first satellite-cable providers. DirecTV offers quality television with a variety of channels, including many high definition (HD) channels. There are hundreds of channels on DirecTV and the number of channels a customer receives depends on the package that the customer buys. However, not only does DirecTV provide cable, they also provide On-Demand services, HD DVR products(recording devices) called Genie [5], and “TV Everywhere” applications so that you can enjoy your television shows or movies when you want, where you want, and on what device you choose.

DirecTV's Genie: HD DVR Photo courtesy of www.directv.com

DirecTV’s Genie: HD DVR
Photo courtesy of www.directv.com [6]

DirecTV is a satellite-cable provider, this means that instead of just having a cable box attached to your television inside of your home, DirecTV puts a satellite dish on top of your home. Appearance is mostly the only major difference. However, DirecTV has benefits over other cable providers. DirecTV is rated #1 in overall customer satisfaction, and has been ahead of cable for the past 14 years [7].

Financials

DirecTV offers its services in the United States and in Latin America. The company currently has over 37 million subscribers in these areas, and their revenues totaled about $30 billion dollars in 2013 [8]. DirecTV is a multi-billion dollar company traded publicly on the NASDAQ with the ticker symbol DTV. Their stock currently has a volume of 899,268 and it is being traded at $87.71 per share [9]. Over the past four years DirecTV has seen a substantial increase in subscribers. With that, came an increase in their stock value. Since 2010, DirecTV’s stock has rose about 60 points and it keeps steadily going up over time. These numbers are very good for DirecTV and proves that they are becoming more successful as a company and more people are choosing their product over others.

DirecTV stock over the last four years Photo courtesy of investor.directv.com

DirecTV’s stock price over the last four years
Photo courtesy of investor.directv.com [10]

AT&T Merger

In May of 2014, DirecTV proposed a deal to AT&T to join companies and create a merger. With this merger, AT&T could improve the services that DirecTV already has. AT&T would focus on improving the Internet quality in many areas of the country that DirecTV does business [11]. With improved Internet, customers would be able to get better access to On-Demand and Pay-Per-View options that DirecTV offers. It would also better allow for the DirecTV app to be on products such as iPads and iPhones that are contracted under AT&T service, so that DirecTV can be at your fingertips wherever, and whenever you want it to be. This is the concept of “TV Everywhere.”

Over the past few months, the merger has been overseen by the Federal Communications Commission (FCC) and the Justice Department over the legality of this merger. On November 20, 2014, DirecTV’s CEO, Michael White, said the deal should be approved next year. With this approved merger it is uncertain if DirecTV’s sales will go up. In a perfect market, the merger would cause an increase in the stock price of both AT&T and DirecTV. However, if one of the two company’s stock price starts to fall, being that both companies are in a merger, investors will sell their stock from the attached company and then both companies will have a decrease in stock price. This results in a loss of money for both AT&T and DirecTV [12].

AT&T and DirecTV Merger Photo courtesy of www.accessnorthga.com

AT&T and DirecTV Merger
Photo courtesy of www.accessnorthga.com [13]

International Expansion

In 2006, DirecTV gained 100% ownership of DirecTV Latin America [14]. With the expansion into new countries, DirecTV has asserted itself as more of a global brand. As of 2013, the number of subscribers that are from Latin America is about 18 million, which is an increase of about 9 million subscribers compared to the year 2010 [15]. With the success of expansion into Latin America, it is probable that DirecTV will expand into other markets as well and become even larger of a company. In the end of the day, it is all about getting your product to as many people as possible and making as much money as possible.

The DirecTV satellite dish portrayed as being on top of the Latin American countries where DirecTV is in. Photo courtesy of www.gigaom.com

DirecTV has expanded to Latin America.
Photo courtesy of www.gigaom.com [16]

Raycom Media

Back in September of 2014 there was a dispute between DirecTV and a broadcasting company called Raycom Media [17]. The dispute was over the broadcasting of Raycom Media’s channels through the means of DirecTV. The two companies did not come to a financial agreement by September 1st (the deadline) so for customers that had DirecTV they were unable to watch any Raycom Media channels for several days. Raycom Media is in 37 markets and 18 states, and they provide many different forms of television [18]. A major concern among people who had DirecTV and were in a Raycom Media market was the fact that they would not be able to watch some of the opening day NFL games on September 7th. Raycom and DirecTV made sure that this did not happen because of the potential financial loss that could have come from it. Agreements were made, and on September 7th customers were reinstated with their television channels.

Original Programming and What to Expect in the Future

Over the past few years DirecTV has entered into the world that Netflix and Hulu are also in. It’s the world of original programming, and it is the key to gaining more viewership, and in the case of DirecTV, more subscribers [19]. DirecTV’s goal is to have shows that viewers cannot get anywhere else. If this happens, then people may substitute the cable provider that they already have for DirecTV. DirecTV has their own channel called “Audience” that is only on DirecTV. On this channel is their newest show called Kingdom, and it came out in Fall of 2014. It stars Nick Jonas as a mixed martial arts fighter [20]. There is also a crime drama starring Thandie Newton called Rogue.

Click photo for Kingdom trailer courtesy of Youtube. Photo courtesy of www.directv.com

Click photo for Kingdom trailer, courtesy of www.youtube.com
Photo courtesy of www.directv.com [21]

There is even a special channel called “DogTV,” which is a channel specifically made for your dog to watch.

DogTV Trailer Photo courtesy of www.directv.com Commercial courtesy of www.youtube.com

Click photo for DogTV Commercial
Photo courtesy of www.directv.com
Commercial courtesy of www.youtube.com [22]

DirecTV also prides itself on its sports channels and packages. They have many packages, but their most popular one is the NFL Sunday Ticket. Every Fall if you are a customer that has NFL Sunday Ticket you can watch every NFL game that airs every Sunday [23]. New this Fall too is the introduction of NFL Fantasy Zone, a show which is all geared towards Fantasy Football. Expect growth in this department over the next few years.

There is also an ongoing dispute currently taking place between DirecTV and AMC. AMC is threatening to take away all of their channels (AMC, We TV, IFC, and Sundance) because they are claiming that DirecTV violated the existing deal that they had with them [24]. AMC is running campaigns during its show The Walking Dead, and DirecTV has an online petition[25]. DirecTV says that AMC is issuing a false alarm and nothing will happen. This is a developing story that needs to be kept a close eye on in the coming months.

In the near future, expect DirecTV to come up with more original content, renewal of their successful shows, expansion into new countries, and new and better deals to lure new customers to their services.

Sources

[1] DirecTV Logo. Interpret. RT: 4/30/14

[2] DirecTV Headquarters. eCorporateOffices.com. RT: 4/30/14

[3] Corporate Governance: Elected Officers. Investor.directv.com. RT: 4/30/14

[4] Michael White. Investor.directv.com. RT: 4/30/14

[5] DirecTV Genie. DirecTV.com. RT: 4/30/14

[6] DirecTV Genie. DirecTV.com. RT: 4/30/14

[7] DirecTV vs. Cable. DirecTV.com. RT: 4/30/14

[8] DirecTV 2013 Annual Report. Investor.directv.com. RT: 4/30/14

[9] Stock Quote and Chart. Investor.directv.com. RT: 4/30/14

[10] Stock Quote and Chart. Investor.directv.com. RT: 4/30/14

[11] “DirecTV CEO Expects Feds to OK AT&T Merger”. BostonHerald.com. RT: 4/30/14

[12] “3 Reasons DirecTV’s Stock Could Fall”. Fool.com. RT: 4/30/14

[13] “AT&T Agrees to Buy DirecTV in $45.8B Deal”. AccessNorthGa.com. RT: 4/30/14

[14] Company Profile. DirecTV.com. RT: 4/30/14

[15] DirecTV 2013 Annual Report. Investor.directv.com. RT: 4/30/14

[16] “DirecTV Adds Another 600,000 Latin American Users in Q1”. Gigaom.com. RT: 4/30/14

[17] “Raycom Media Restores 43 Local Stations to DirecTV Homes”. News.directv.com. RT: 4/30/14

[18] “Raycom Media Reaches Agreement In Principle With DirecTV”. RaycomMedia.com. RT: 4/30/14

[19] “DirecTV tries to join Netflix, Hulu With New Original Series Kingdom: Can They Compete?”. SheKnows.com. RT: 4/30/14

[20] “Stepping Into the Cage with Kingdom‘s Jonathan Tucker”. News.directv.com. RT: 4/30/14

[21] Kingdom Poster. DirecTV.com. RT: 4/30/14

[22] “DogTV Commercial – Been There Done That – Part 2”. Youtube.com. RT: 4/30/14

[23] “How DirecTV is Capitalizing On Growth of Fantasy Football”. Forbes.com. RT: 4/30/14

[24] “AMC Sounds Alarm About DirecTV Tussle During ‘Walking Dead’ Episode”. Variety.com. RT: 4/30/14

[25] “Don’t Let AMC Scare You!”. directvpromise.com. RT: 4/30/14

 

AMC Networks

By Tyler Cunningham
AMCN_rebrand_thumb
courtesy of [1] hitstate.com

 

AMC Network Entertainment LLC

11 Penn Plaza – New York, NY 10001 – (646)-273-7105

 

HISTORY + ABOUT:

Upon its launch in 1980, AMC Networks was originally known as Rainbow Media Holdings LLC, a subsidiary of Cablevision.  After 25 years of successful programming and mergers, Cablevision executives took Rainbow Media public on July 1st, 2011 under its new name, AMC Network Entertainment. [2]

Rainbow_Media_Holdings_logo

courtesy of [3] imgl.wikia.nocookie.net

Now in its third year as a publicly traded company, AMC Networks owns and operates some of today’s most popular cable channels including AMC, Sundance TV, WE tv and IFC.  Additionally, the company owns the independent film distributor, IFC Films, as well as the IFC Center cinema in Greenwich Village. [4]  AMC Networks has a commitment to producing only the most distinctive and compelling content that engages many different audiences.

 

KEY EXECUTIVES:

charles_dolan

[5]

Charles F. Dolan – Executive Chairman

joshua_sapan

[5]

Joshua W. Sapan – President & CEO

leader_carroll

[5]

Edward A. Carroll – COO

leader_sullivan

[5]

Sean E. Sullivan – Executive VP & CFO

 

FINANCIALS AS OF SPRING 2014:

AMC Networks has not yet reported its First Quarter earnings for 2014, however it recently reported its Fourth Quarter & Full-Year Earnings for 2013.

The Fourth Quarter saw a net revenue increase of 18.7% to $435 million, up from $395 million in the company’s Third Quarter report. [6] And what’s more is that 2013 saw an annual net revenue increase of 17.7% to $1.592 billion, up from $1.353 billion in 2012.These increases, according to CEO Joshua Sapan, can be entirely attributed to the company’s “ability to produce content that is valuable and monetizeable.” [7]

Screen Shot 2014-04-18 at 6.15.05 PM

courtesy of [8] nasdaq.com

The company is publicly traded as AMCX on NASDAQ and has seen an especially successful Spring 2014.  As seen in this graph that documents AMCX’s share price since going public in 2011, the price has been at an all-time high since the beginning of 2014, hitting $78.39 per share on March 7th.  This is up from $59.18 on the same day in 2013.

 

RECENT HAPPENINGS:

AMC’s The Walking Dead Continues its Ratings Reign – 

The-Walking-Dead-Season-4-Poster

courtesy of [9] beyondhollywood.com

Even in the face of the XXII Winter Olympics, The Walking Dead‘s mid-season premiere on February 9th still garnered 16 million viewers and maintained its position as the highest-rated program on all of television in the key 18-49 demographic. [10]  The zombie apocalypse drama’s popularity is commonly attributed to its incredibly tense storytelling and excellent character development.  The Walking Dead will return for its fifth season this October.

 

 

Chellomedia is Offically Acquried for $1 Billion

chellomedia_new


courtesy of [11] chellomediapaytv.com

After a lengthy courting process, AMC Networks purchased the London-based Chellomedia for $1 billion this spring.  Chellomedia is a European television content distributor that owns and operates a massive collection of channels that reach an estimated 390 million homes across Europe.  AMC Networks reportedly made the acquisition to broaden their European audience. [12]  With net earnings of $465 million in 2013, Chellomedia is expected to now make up 20% of AMC Networks’ earnings. [13]

Final Season of Mad Men Opens to Lackluster Ratings

courtesy of [16] static.squarespace.com

courtesy of [16]

There’s no denying that Mad Men is one of the most critically-acclaimed shows in recent history, but when it comes to ratings, AMC wins some and they lose some.  The seventh and final season of Mad Men premiered on April 13th to just 2.3 million viewers – their lowest premiere rating since the show’s second season in 2008. [14]  Media analysts suspect that recycled, overused plot lines in season six (Don was predictably unfaithful, etc.) are to blame for the loss of public interest. [15]

 

New Drama, Turn, Premieres to Lukewarm Reviews

turn-poster-fullAMC was hoping to add to its collection of hit dramas with the new Revolutionary War espionage thriller, Turn.  However, it is looking unlikely that they will be able to do so.  The series premiere on April 6th opened to a modest 2.1 million viewers (only .5 of them in the 18-49 demographic) and a bag of mixed reviews. [17] While some publications celebrated its arresting cinematography and stellar performances [18], most have labeled the show as “hollow,” with very little suspense or excitement to be found in its storytelling. [19] Turn – Trailer (YouTube)

 

UPCOMING PROJECTS:

Tech Drama, Halt and Catch Fire, to Premiere June 1st – 

With Breaking Bad put to rest and Mad Men not far behind, “the question of ‘what’s next’ looms large for AMC.” [20] And many who attended the SXSW sneak peak of Halt and Catch Fire argue that the new series has what it takes to be the network’s next big smash. [21] The 1980s period drama tells the story of three techies with dreams of creating a more perfect personal computer that has the potential of replacing the most popular IBM model.  The show’s riveting storytelling explores the multiple motives, burned bridges and egos involved in the fight to weaken IBM as the dominant player in the marketplace.  The aptly titled series is slated for a June 1st premiere. Halt and Catch Fire – Trailer (YouTube)

Screen Shot 2014-04-21 at 1.38.32 PM

courtesy of [25] amctv.com

Breaking Bad spinoff, Better Call Saul, to Premiere in November

Diehard Breaking Bad fans were given reason to live again after a spinoff series, Better Call Saul, was announced following the show’s wrap.  The show will center around Bob Odenkirk’s character, Saul Goodman, Albuquerque’s favorite crooked lawyer, and is named after the character’s hopelessly corny business slogan.  The show will not be “Breaking Bad 2.0,” but rather a dive into the smattering of trouble and hilarity that ensues as a result of Saul’s shady business practices. [22] Better Call Saul – Webisode (YouTube)

better-call-saul1

courtesy of [26] leviathyn.com

Dark Comic Series, Preacher, to be Adapted for Television – 

After many failed starts with other production companies, the 1990s comic book series, Preacher, will receive its first major television treatment from AMC.  Preacher tells the story of Jesse Custer, a Texas preacher who becomes possessed by a supernatural entity that is half-angel, half-demon, making Custer the most powerful creature on Earth.  Through his possession, he discovers that God has abandoned his responsibilities in Heaven and is now roaming freely on Earth.  A preacher to his core, Custer sets out on a journey to track down God and send him back to his post.  However, there are many demonic forces that will stop at nothing to keep this preacher from reaching God.  The Seth Rogan-produced religious thriller is hoped to bring success similar to that of The Walking Dead. [23]  A release date has not yet been set.

preacher-comic

courtesy of [24] empireonline.com

SOURCES:

[1] – HitState, RT: 4/16/2014

[2] – Deadline, RT: 4/16/2014

[3] – imgl.wikia.nocookie, RT: 4/16/2014

[4] – AMC Networks, RT: 4/16/2014

[5] – AMC Networks – Investors, RT: 4/17/2014

[6] – AMC Networks – Investors, RT: 4/17/2014

[7] – Seeking Alpha, RT: 4/17/2014

[8] – NASDAQ, RT: 4/17/2014

[9] – Beyond Hollywood, RT: 4/17/2014

[10] – Seeking Alpha, RT: 4/18/2014

[11] – Chellomedia, RT: 4/18/2014

[12] – The Hollywood Reporter, RT: 4/18/2014

[13] – Seeking Alpha, RT: 4/18/2014

[14] – E! Online, RT: 4/18/2014

[15] – Indiewire, RT: 4/18/2014

[16] – SquareSpace, RT: 4/18/2014

[17] – Vulture, RT: 4/18/2014

[18] – The Daily Beast, RT: 4/19/2014

[19] – Variety, RT: 4/19/2014

[20] – Forbes, RT: 4/19/2014

[21] – Indiewire, RT: 4/19/2014

[22] – Screenrant, RT: 4/19/2014

[23] – The Hollywood Reporter, RT: 4/19/2014

[24] – Empire, RT: 4/19/2014

[25] – AMC TV, RT: 4/19/2014

[26] – Leviathyn, RT: 4/19/2014

Twitter

By Sona Kim
Twitter Logo

Twitter Logo [1]

1355 Market Street
Suite 900
San Francisco, CA 94103

Executives:

costolo

Dick Costolo – CEO [2]

rowghani3

Ali Rowghani – COO [3]

gupta

Mike Gupta – CFO [4]

bain

Adam Bain – President of Global                     Revenue [5]

 

Company Profile

Twitter is a micro blogging and social networking platform where users can read and send tweets limited to 140 characters. It is currently the tenth most popular website worldwide and boasted 232 million users in this quarter alone. Over 500 million Tweets are sent everyday and 76% of active users are on mobile. [6] Looking at a US demographic, 16% of US adults use Twitter and one in ten adults get their news from Twitter. [7]

Twitter Demographics

Twitter Demographics [19]

History

Twitter was initially part of a podcasting firm called Odeo and became its own company in 2007. The company expanded its user base immensely during the 2007 SXSW Conference after successfully placing two plasma screens that streamed Twitter messages. [8] In 2010, Twitter announced that they would offer paid advertising, or “promoted tweets” which has become a major revenue stream for the company.

Sponsored Ad Example [20]

Financial Snapshot

According to newly filed financial documents, Twitter has a net loss $133.8 million this year compared to a $70.7 million loss in 2012. However, their advertising profits are quickly rising as the company collected $168.6 million in third quarter, for a total of $422 million in total revenue. [9] Twitter’s research and development costs are also growing immensely as the company believes these investments will turn into profit. R&D costs have increased a whopping 153% from last year alone.

Advertisements accounted for 85% of revenue in 2012 and this has increased to 89% in 2013. Another form of revenue for the company is data licensing, which allows clients to access user tweets and data. Twitter has made $47.3 million from selling user data in 2013, which is a 36.3% increase from last year. [10]

Nielsen TV Ratings

Twitter Social TV Stats [21]

In October 2013, Nielsen and Twitter announced a metrics system to gauge which television shows are popular. Initial research showed that for every 1,000 tweets, 50,000 people would see those tweets. There has also been a marked increase of live conversations about television on Twitter. Last quarter alone, 19 million people wrote over 260 million Tweets about live TV, which marked a 38% increase. According to an executive at Universal, “the potential value of Nielsen Twitter TV Ratings is that is provides a pathway for an advertiser to turn audience energy into brand momentum”. [11]

Vine

Vine is a video sharing mobile platform acquired by Twitter in 2012. The company launched the application in the first quarter of this year and Vine quickly became the top video sharing application. It is the fastest growing app in 2013 with a 403% growth rate. [12]

Vine Popularity [22]

Vine Popularity [22]

More notably, Dunkin Donuts aired the first Vine as a TV commercial in September during a preseason NFL game. This marks the first wave of integrative social media and television and will surely be a growth sector for Vine as other brands have begun to launch Vine campaigns, such as Nissan. [13]

Twitter and the News

One of the reasons for Twitter’s success is their ability to facilitate real time information, especially with breaking news. As a result, Twitter recently rolled out push notifications in November 2013 for breaking news. However, a random group of Twitter users received a push notification when they neither followed the @BreakingNews account or signed up for push notifications. [14]

Breaking News Push Notification [23]

Breaking News Push Notification [23]

Twitter has also expanded an account specifically for breaking news called @EventParrot, which is a new service that allows for personalized notifications. This is a very recent feature but it shows that Twitter is recognizing their strength as an immediate news outlet.

Spammers and Hackers

As an online platform, Twitter faces problems from spammers and hackers. The company estimates that over 11 million accounts are spam accounts. They announced in their initial filing that they were aware that a rise in users will also result in more spam accounts and that they will continue to terminate spam accounts as they find them. This year alone, there have been several prolific incidents of cyber hacking. Earlier this year, the company announced that over a quarter of a million users’ information may have been compromised. In another disturbing incident, the Syrian Electronic Army briefly gained control of one of Twitter’s domains. [15]

Competitors

Twitter’s major competitors include other technology giants such as Facebook and LinkedIn. While Twitter may have millions of other users, Facebook has over times more. Twitter gains almost $3 in revenue per user but this pales in comparison to LinkedIn’s $8. However, the market value of each Twitter user is $134.47. [16]

Average Revenue from Each User (USD$) [24]

Average Revenue from Each User (USD$) [24]

IPO – $TWTR

Top 10 Internet IPOs [25]

The major story for Twitter this quarter is their initial public offering. Goldman Sachs was announced as the lead underwriter on the deal and the company raised $1.8 billion from the IPO. As a result of the 70 million shares that Twitter issued, the company’s market value grew to a little over $13 billion. Twitter stock opened at $26 and rose rapidly on its first trading day and has settled to a low $40 range currently. [17] Twitter’s IPO marks the second largest Internet IPO after Facebook. The company opted to file its IPO on the NYSE, as NASDAQ is heavier with technology companies and is trading under the ticker name TWTR. Currently, analysts anticipate that Twitter will become profitable by 2015 as advertising revenue streams increase. [18] There has been some worry that Twitter is not profitable as it has posted net losses for the past three years. However, investors believe that Twitter has opted to go public earlier in its growth curve and has more opportunity to become profitable in the coming years.

Twitter’s Future

Expect Twitter Revenues [26]

As Twitter begins its first foray as a public company, there are many doubts that Twitter is just a fad and that their IPO will be overhyped and overvalued just like Facebook’s. However, based on growth expectations and expansions into news, Nielsen ratings and popular applications such as Vine, Twitter will surely be profitable by 2015. As social media becomes more measurable, Twitter stands to bring in higher revenue streams as advertisers begin to recognize the power of this social media platform.

Sources:

1. Twitter Logo Picture – http://mybroadband.co.za/vb/attachment.php?attachmentid=17977&d=1347540360

2-5. Executive Profiles and Pictures – https://about.twitter.com/company/leadership

6. Twitter User Stats – https://about.twitter.com/company

7. Twitter News User Stats – http://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/

8. Twitter History – http://jobsearchtech.about.com/od/companyprofiles/p/Twitter-Company-Profile.htm

9. Twitter Financial Costs – http://money.cnn.com/2013/11/06/technology/social/twitter-ipo-price/

10. Twitter Spending Costs – http://techcrunch.com/2013/10/15/twitter-doubles-its-q3-revenue-but-its-aggregate-2013-loss-has-widened-to-133-8m/

11. Nielsen and Twitter Ratings – http://www.nielsen.com/us/en/press-room/2013/nielsen-launches-nielsen-twitter-tv-ratings.html

12.  Vine Growth – http://www.b2bmarketing.net/news/archive/mobile-new-vine-named-fasting-growing-app-2013

13. Dunkin Vine Campaign – http://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267

14. Twitter Push Notifications – http://www.digitaltrends.com/social-media/twitter-tests-waters-breaking-news-push-notifications/

15. Twitter Hacks – http://www.marketwatch.com/story/10-things-twitter-wont-tell-you-2013-10-25?pagenumber=8

16. Twitter Competitors – http://www.trefis.com/stock/twtr/articles/215695/how-does-twitter-stack-up-against-facebook-and-linkedin/2013-11-18?from=filmstrip%3Atop

17. Twitter IPO Factsheet – http://abcnews.go.com/Technology/wireStory/interesting-numbers-twitters-ipo-20824494

18. Twitter IPO Info – http://www.bloomberg.com/news/2013-11-06/twitter-raises-1-82-billion-pricing-ipo-above-offering-range.html

19. Twitter News Demographics- http://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/

20. Sponsored Ad Image – http://www.rebelcmc.com/wp-content/uploads/2013/09/4573997468_222cebf8ff.jpg

21. Twitter Social TV Image- http://www.mediabistro.com/alltwitter/files/2012/12/twitter-social-tv.png

22. Vine Popularity Image – http://www.b2bmarketing.net/news/archive/mobile-new-vine-named-fasting-growing-app-2013

23. Breaking News Push Notification Push – http://www.digitaltrends.com/social-media/twitter-tests-waters-breaking-news-push-notifications/

24. Competitor Revenue per Customer Graph – http://www.trefis.com/stock/twtr/articles/215695/how-does-twitter-stack-up-against-facebook-and-linkedin/2013-11-18?from=filmstrip%3Atop

25. Top Internet IPO Image – http://s.wsj.net/public/resources/MWimages/MW-BO775_top_ip_MG_20131107095949.jpg

26. Twitter Expected Revenue Graph – http://www.trefis.com/stock/izea/articles/215754/twitters-long-hard-path-to-profitability/2013-11-19?from=artPopin