Viacom

By Sam Mackoff
[1] Viacom Logo

[1] Viacom Logo

ABOUT VIACOM

Viacom, short for Video and Audio Communications, is a mass media company that produces content globally across television, movies, online and mobile platforms.  Viacom’s media networks reach about 700 million global subscribers, making it one of the world’s largest media conglomerate [2].  Viacom operates about 170 leading entertainment brands including MTV Networks, VH1, BET Networks, Comedy Central, CMT, SPIKE, Nickelodeon Networks, Paramount Pictures and more [3].

Television Networks 

[4] Viacom's Media Brands

[4] Viacom’s Media Brands

Viacom has a large variety of networks that represent a diverse collection of programming. From Nickelodeon, the leading brand in children’s entertainment, to Comedy Central, the number one brand in comedic television, Viacom continues to produce original content that is relevant to all different audience members [4].  Some of Viacom’s leading shows are Nickelodeon’s SpongeBob SquarePants, MTV’s Teen Wolf and Awkward, Comedy Central’s South Park and many more [5].

Film

Paramount Pictures logo

[6] Paramount Pictures Logo

Paramount Pictures Corporation is a production and distribution studio for film.  It is a subsidiary of ViacomParamount distributes content from DreamWorks Animation, Paramount Pictures, Paramount Vantage, Paramount Classics, Marvel Studios, MTV Films and Nickelodeon Movies [4]. Paramount is ranked as the fourth highest grossing film distributor [7]. Some of Paramount’s notable films are, “Transformers”, “Indiana Jones”, “Star Trek”, “Titanic”, and “Forrest Gump” [8].

 FINANCIALS

Viacom is a publicly held.  This year, Viacom did well financially with its media networks revenue, but did not do well financially in film entertainment.  The media networks revenue had a $462 million increase to $9.7 billion by the end of 2013 [9].   The film entertainment revenues had a $538 million decrease from the previous year to $4.3 billion by the end of 2013 [9]Viacom’s net earnings still increased 2% from 2012 to 2013, from $2.3 billion in 2012 to $2.4 billion in 2013 [9].

KEY EXECUTIVES

[10] Philippe Dauman, President and Chief Executive Officer

[10] Philippe Dauman,
President and Chief Executive Officer

[11] Thomas E. Dooley, Chief Operating Officer

[11] Thomas E. Dooley,
Chief Operating Officer

 

 

 

 

 

 

 

 

 

RECENT NEWS
Viacom and Google Call a Truce

image6611550x

[12] Google Vs. Viacom

After seven years of battling in court, Viacom and Google have settled the copyright infringement lawsuit, in which neither company exchanged money to the other.  Viacom filed a $1 billion lawsuit in 2007 against YouTube, which is owned by Google, stating that there were billions of dollars in damages for copyright infringement by uploading unauthorized clips from Viacom programming.  After years of arguing, Viacom and YouTube released a settlement statement saying, “This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together” [13].

Viacom Teams Up with Tumblr

Tumblr-partnership-with-Viacom

[14] Tumblr and Viacom Partnership

Viacom announced an exclusive partnership with the popular blogging website, Tumblr. The two companies together will offer co-branded campaigns and content for shows and events for Viacom’s networks through the 2014 Upfront Season.  This partnership marks Viacom as the first television programmer to develop a marketing partnership with Tumblr. Viacom’s partnership with Tumblr creates a unique opportunity for Viacom to use this creative platform with its advertisers in order to reach a large audience because of its major social activity.  On the consumer end, it allows users to view content in a fun and interactive way [15].

RELEASES

[16] “The Wolf of Wall Street”, directed by Martin Scorsese

The Wolf of Wall Street

The dark comedy, “The Wolf of Wall Street”, directed by Martin Scorsese and starring Leonardo DiCaprio, is based on the true story of Jordan Belfort’s life. The film takes you through the New York stockbroker’s journey from rags to riches, starting in penny stocks to running an extremely successful firm.  This film has had major success worldwide.  The high admiration has earned the film a Golden Globe and five Academy Award nominations [17]. Surpassing all Christmas sales in theaters on its holiday release date [18], the film made $10 million on its opening day and over $18 million on its opening weekend [19]. This film has accumulated grosses of $116.9 million domestically and $272.7 million in the foreign market [19].

 

001_Noah_poster

[20] “Noah”, directed by Darren Aronofsky

Noah

The recent release of the biblical inspired film, “Noah”, directed by Darren Aronofsky and starring Russell Crowe, is inspired by the biblical story of Noah’s Ark.  Noah is chosen by God to take on a mission to rescue the innocent before an apocalyptic flood hits the world.  This film ranked #1 at the box office on its opening weekend on March 28th [21]“Noah” brought in a diverse audience including men and women of all ages that were Christian, Catholic Latino and African American [22]“Noah” has faced a sizable decline with a 68% drop since its release [23].  Predictions say that this number will increase during the weekend of Easter because of the faith based audience [24].  “Noah” has made $93.3 million domestically and $197.4 million in the foreign market [21].

 

 UPCOMING RELEASES

Nickelodeon Introduces a New Awards Show

8-Kids-Choice-Sports-Awards-2014-350x348

[25] Michael Strahan, Future Host of Kids Choice Sports

Nickelodeon announced a new award show called Kids Choice Sports, hosted by former football player, Michael Strahan, set to debut this summer.  Kids Choice Sports give viewers the opportunity to have a voice in the show by voting for their favorite teams, players and sports moments as well as selecting the stars to get slimed.  In additions to the awards, the event will also have a musical performance, competitions against athletes and slimed filled sports stunts [26]Kids Choice Sports has the potential to bring in a whole new audience of parents and children who are interested in sports, as well as other viewers who want to be a part of the additional events of the awards show.

Candid Camera Returns After 66 Years

Candid-Camera-creator-Allen-Funt-499x400
[27] Allen Funt, the Original Host of Candid Camera

TV Land announced that it is bringing back a new version of the 1940’s show, Candid CameraCandid Camera is a show that captures the reactions of people in unusual situations using hidden cameras.  Peter Funt, the son of the host and creator of the original show, will be co-producing Candid Camera.  There are 10 new episodes that are set to air this summer [28].

 

Transformers To Release Fourth Film

The fourth Transformers film called, “Transformers: Age of Extinction”, is hitting the theater this summer.  This film was directed by Michael Bay and has notable actors staring in it such as Mark Wahlberg, Nicola Peltz, and Jack Reynor [29].  This popular franchise has earned $2.6 billion in the global box office.  The bar for this film was set very high after the last film, “Transformers: Dark of the Moon”, earning $1.1 billion globally.  This film is set to release June 27th [30].

Trailer [31]

Teenage Mutant Ninja Turtles Recreated in a Live Action Film

“Teenage Mutant Ninja Turtles” is returning to the screen in a live action film this summer. Producer Michael Bay and director Jonathan Liesmasman, are working together to recreate the story that was originally based off of a comic series [32]Rob Moore, vice chairman of Paramount said, “Michael Bay is committed to making sure young audiences have a reason to flock back to your theaters” [33]. This action comedy film is about four trained ninja turtles that work together to fight off evil.  This summer blockbuster, starring Megan Fox, Noel Fisher, Will Arnet, Jeremy Howard and Alan Ritchso, is set to release August 8th [32].

Trailer [34]

Sources

[1] Viacom’s Logo, Adweek.com, RT: 4/18/2014

[2] About Viacom, Viacom.com, RT: 4/18/2014

[3] “Viacom: Veteran Leading the Way”, Investing Daily, 12/31/2013, RT: 4/17/2014

[4] Viacom Brands, Viacom.com, RT: 4/18/2014

[5] Most Popular TV Shows, TV.com, RT: 4/18/2014

[6] Paramount Pictures Logo, Nickelodeon.Wikia.com, RT: 4/18/14

[7] Leading Distributors- 1995-2014, The-Numbers.com, RT: 4/18/2014

[8] Paramount All Time Box Office Results, BoxOfficeMojo.com, RT: 4/18/2014

[9] Viacom Inc.- Annual Report, Viacom.com, RT: 4/19/2014

[10] Philippe Dauman, Trialx.com, RT: 4/19/2014

[11] Thomas E. Dooley, CNN.com, RT: 4/19/2014

[13] “Google and Viacom Settle Copyright-Infringement Lawsuit over YouTube”, Variety, 3/18/2014, RT: 4/19/2014

[14] Viacom and Tumblr, YourNewSticker.com, RT: 4/19/2014

[15] “Yahoo’s Tumblr First TV Ad Deal Is with Viacom”, Variety, 3/20/2014, RT: 4/19/2014

[16] Wolf of Wall Street Poster, UBCFilmSociety.com, RT: 4/19/2014

[17] Wolf of Wall Street Awards, IMDB.com, RT: 4/19/2014

[18] “‘Wolf of Wall Street’ Poised for No. 1 at Christmas Box Office with $10 Million”, Variety, 12/25/13, RT: 4/19/14

[19] Box Office Results, BoxOfficeMojo.com, RT: 4/19/2014

[20] Noah Poster, MovieFanatic.com, RT: 4/19/2014

[21] Box Office Results, BoxOfficeMojo.com, RT: 4/19/14

[22] “‘Noah’ sails to estimated $44-Million Opening at Box Office”, Los Angeles Times, 3/30/2014, RT: 4/19/14

[23] “North America: ‘Captain America: The Winter Soldier’ Sets New April Record with $96.2M”, BoxOffice.com, 4/6/14, RT: 4/19/14

[24] “‘Heaven is for Real’ Posts Strong Opening Day Returns”, BoxOffice.com, 4/17/14, RT: 4/19/2014

[25] Kids Choice Sports Picture, TVByTheNumbers.zap2it.com, RT: 4/20/14

[26] “Nick Launching Sports Award Show”, BigStory.ap.org, 3/13/214, RT: 4/20/14

[27] Allen Funt, rtvfmediastudies.tcu.edu, RT: 4/20/14

[28] Candid Camera: TV Land Reviving Classic Series for Summer”, TVSeriesFinale.com, 4/9/14, RT: 4/20/14

[29] Transformers Cast and Crew, IMDB.com, RT: 4/20/14

[30] “‘Transformers: Age of Extinction’ to Kick Start New Trilogy”, Variety, 4/11/14, RT: 4/20/14

[31] Transformers: Age of Extinction Trailer, Youtube, 3/5/2014, RT: 4/20/2014

[32] Teenage Mutant Ninja Turtles Cast and Crew, IMDB.com, RT: 4/20/14

[33] “Paramount Kicks Off CinemaCon With ‘Ninja Turtles,’ ‘Transformers’ Footage”, Variety, 3/24/14, RT: 4/20/14

[34] Teenage Mutant Ninja Turtle Trailer, Youtube, 3/27/2014, RT: 4/20/2014

Weinstein Company

By Roxy Silver
[1] The Weinstein Company Logo

[1] The Weinstein Company Logo

HISTORY

Brothers Bob and Harvey Weinstein founded Miramax Films in 1979 and sold it to Disney in 1993. In 2005, they launched The Weinstein Company, TWC, a multimedia and distribution company that encompasses Dimension Films, a genre-label founded in 1993 by Bob Weinstein [2]. TWC and Dimension Films have released mainstream genre and specialty films [3]. Recently the company has made a huge push in its television division.

KEY EXECUTIVES

Harvey

[4] Harvey Weinstein, Co-Chairman TWC

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films

 

 

 

 

 

 

 

 

FINANCIALS

TWC is privately held. Box office wise, currently TWC is ranked 9th with 2.5% of the market share, grossing $69.1 million from its 8 films [6]. This marks a decrease from the prior year in which TWC ranked 8th with 4.5% market share, grossing $491.7 million while releasing 21 films [7].

IN THEATERS

[7]

[8] Lee Daniels’ The Butler captures the story of a White House butler who served seven presidents through dramatic and changing times in American history.

“Lee Daniels’ The Butler”

The drama starring Forest Whitaker and Oprah Winfrey “was expected to do well, but we didn’t expect to do this well,” shared Erik Lomis, President of Distribution for TWC. “The Butler” is the company’s first No. 1 debut since 2009 [9] with an opening weekend of $24.6 million on August 16, 2013 [10]. The film has accumulated grosses of $116.6 million domestically and grossed $146.5 million internationally [11].

 

 

 

 

 

[12]

[12] Vampire Academy is based on a best selling series about two “mortal vampires” who attend a boarding school and have to protect each other from the terrible forces.

“Vampire Academy”

The highly anticipated fantasy film was a flop for TWC. In attempt to imitate the success of box office hits like “Twilight” and “The Hunger Games,” this young-adult adaption didn’t compliment the best-selling book series as the box office sales attest: It premiered in theaters on February 7, 2014, reeling in $3.9 million during its opening weekend [13]. The film has accumulated grosses of $7.79 million domestically and $7.6 million foreign, totaling $15.3 million worldwide [14].

 

 

 

 

 AWARDS SEASON

TWC had an extremely successful year leading up to The Academy Awards, but fell short with only 11 nominations compared to the 17 from the year before [15]. Regardless, the three films nominated received wide recognition.

[21]

[16] 20 Feet From Stardom

“20 Feet From Stardom”

Millions know their voices, but no one knows their names”- “20 Feet From Stardom” is a documentary that told the story of Darlene Love who backed up idols, Stevie WonderFrank SinatraLuther Vandross and Elvis Presley. The film shared her story of struggle of being feet away from the spotlight, but never making it [17]. This film was TWC’s only Academy Award winner for Best Documentary Feature [18].

 

 

 

[24]

[19] Philomena

“Philomena” 

Philomena captures the story of a mother searching for her son but instead finding his gay lover. The drama was nominated for Best Picture, Best Original Score, Best Actress, and Best Adapted Screenplay, but didn’t win any awards at the Oscars [20]. With an opening weekend of $128,435, to date the film combines $37.5 million domestic with $62.4 million foreign, netting TWC $87.9 million [21].

 

 

 

[25]

[22] August: Osage County

“August: Osage County”

The dark comedy based on a Pulitzer Prize winning play portrays a dysfunctional family coming together after a death. Starring Meryl Streep and Julia Roberts, it was nominated for two Oscars[23]. The film had a limited opening weekend of $179,302 in December 2013 and a wide opening of $7.1 million [24]. The film has accumulated $37.7 million domestically and $34.7 million foreign, netting TWC $52.4 million [24].

 

 

 

STRATEGICALLY TWC TAKES ON TV 

A $370 million line of credit from Union Bank helped TWC enter the television market in 2013 [25]TWC’s COO David Glasser explained, “We’ve invested a lot in TV because we see it as a big part of our future.”[26] Now in 2014 the future is here. Having TV under TWC’s belt is an asset creating versatile operations, revenue, and a presence in the TV industry.

Source:  Add Letters

TWC acquired the U.S. distribution rights to the Sky Italia drama series, ‘Gomorra’ from Beta Film, an international distributor [27]Stefano Sollima directed this series based on a bestselling novel about the Neapolitan crime administration Camorra, and is set for release in 2015 [28]. Harvey Weinstein shares “This project caught our eye a while back for its world-class acting talent, as well as Sollima’s abilities to craft a thriller like none other.” [29] This acquisition benefits TWC with new innovative programming, and Beta Film providing ‘Gomorra’ access into American homes.

Source:  Add Letters

With the buzz generated from “Netflix Original Series,” TWC is jumping in. The highly anticipated Weinstein Company drama ,“Marco Polo”, is in production for Netflix and will premiere nearing the end of 2014 [30]Harvey Weinstein reported, “We are proud to present a series that rivals some of the most successful films we’ve ever made. We are excited to introduce him (Marco Polo) to the world.” [31]

Source:  Add Letters

TWC‘s recent partnership with media company Gannett gives TWC an advantage with exclusive access to use Gannett’s expansive media library and retain distribution rights from Gannett’s television stations, newspapers, and digital assets [32]. Weinstein’s President of Television Maryam Banikarim, told Street Insider, “This groundbreaking venture will allow us to discover and explore rich new narratives for a wide array of audiences.” [33]

COMING SOON TO THEATERS NEAR YOU

TWC is continuing their Oscar worthy slate of films this summer, staying true to their demographics and genres of past films. These soon-to-be hit films with A-list names will hopefully yield them success at the 2015 Oscar’s and in the box office.

“The Giver”

The Giver Trailer [34]

“The Giver”, a science-fiction film, directed by Phillip Noyce stars Oscar winners Meryl Streep, Katie Holms, Jeff Bridges, and singer Taylor Swift [35]. The film, which various companies attempted to produce previously, is loosely based on the classic 1993 Lois Lowry novel. Jeff Bridges called it “your next favorite movie.” [36] The story, set to release in August, illustrates a utopian society in which a boy is chosen to learn from an elder the true pains and pleasures of the real world [37]

“Sin City: A Dame to Kill For”

Sin City Trailer [38]

The drama/thriller film directed by Robert Rodriguez [39], is a sequel to the successful 2005 Weinstein film “Sin City” which domestically grossed $74 million [40]. The black and white, 3D-esque thriller will be hitting the screens in August. The star packed cast includes Joseph Gordon-Levitt, Lady Gaga, Jeremy Piven, Jessica Alba, and Bruce Wills to name a few [41]. Considering the triumph the original picture had and the megastar cast “Sin City: A Dame to Kill For” will likely attract crowds to the box office.

“Begin Again”

Begin Again Trailer [42]

The romantic-comedy film from writer-director John Carney is set to release on July 4th [43]. “Begin Again” follows a distressed ex-recrod label executive, Mark Ruffalo, fall in love with a young singer-songwriter, Kira Knightley, after her boyfriend, Adam Levine, dumped her [44]. At the Tribecca Film Festival Carney explained, “Begin Again is a true New York story about magical opportunities.” [45] This classic summer “romcom” will catch movie goers attention from the star studded cast, to the simple yet entertaining plot.

FUTURE OF TWC

The future for TWC is positive and optimistic. Prior to last year TWC was a dominant player in Oscar awards. Presuming this year was a fluke, TWC should bounce back stronger next Oscar season. Additionally, the significant infusion of cash into its TV segment, will bolster the company’s position in the industry, while likely improving its bottom line.

 Sources

[1] Weinstein Company Logo, Ramascreen.com, RT: 4/12/2014

[2] “About The Weinstein Company”, Weinsteinco.com, RT: 4/11/2014

[3] “Dimension Films”, Disney.Wika.com, RT: 4/11/2014

[4] Harvey Weinstein, Co-Chairman, Time, RT: 4/10/2014

[5] Bob Weinstein, Co-Chairman TWC & Dimension Films, Zimbo.com, RT:4/10/2014

[6] Studio Market Share 2014, BoxofficeMojo.com, RT: 4/15/2014

[7] Studio Market Share 2013, BoxofficeMojo.com, RT: 4/15/2014

[8] Lee Daniels’ The Butler Movie Poster, IMBD, RT: 4/12/2014

[9] “The Butler’ Serves Up Box-Office Sucess at No. 1”, Fox News, 8/18/2013, RT: 4/12/2014

[10] “Weekend Box Office: ‘Lee Daniels’ The Butler Wins Again”, Movie Fone, 8/25/2013, RT: 4/12/201

[11] Lee Daniels’ The Butler (2013), BoxofficeMojo.com, RT: 4/13/2014

[12] Vampire Academy Movie Poster, themidnightgarden.com, RT: 4/14/2014

[13] “BOX OFFICE: Vampire Academy’ Has No Bite”, Yahoo Movies, 2/10/2014, RT: 4/14/2014

[14] Vampire Academy (2014), BoxofficeMojo.com, RT: 4/14/2014

[15] OSCARS: Nominations By Studio & Distributor, Deadline Hollywood, RT: 4/12/2014

[16] 20 Feet From Stardom Movie Poster, Filmberg.com, RT: 4/13/2014

[17] “20 Feet From Stardom Synopsis”, 20feetfromstardom.com, RT: 4/12/2014

[18] “Oscars 2014: ’20 Feet From Stardom’ wins for documentary”, Los Angles Times, 3/02/2014, RT: 4/12/2014

[19] Philomena Movie Poster, impawards.com, RT: 4/14/2014

[20] Oscar Nominations By Picture, Deadline Hollywood, RT: 4/14/2014

[21] Philomena (2013), Boxofficemojo.com, RT: 4/14/2014

[22] August: Osage County Movie Poster, broadyway.com, RT: 4/15/2014

[23] “Harvey Weinstein on disappointing Oscar showing for ‘Osage County’ have only myself to blame”, Entertainment Weekly, 2/21/2014, RT: 4/15/2014

[24] August: Osage County (2013), Boxofficemojo.com, RT: 4/15/2014

[25] “The Weinstein Co. Finalizing $370 Million Credit Facility: Report”, Deadline Hollywood, 9/19/2013, RT: 4/16/2014

[26] “The Weinstein Company: stirring drama”, ScreenDaily.com, 4/02/2014, RT: 4/16/2014

[27] “TWC Closes Deal for U.S. Rights to Italy’s ‘Gomorrah’ Skein”, Variety, 4/07/2014, RT: 4/16/2014

[28] “Weinstein to build Gomorra in US”, c21media.net, 3/08/2014, RT: 4/17/2014

[29] Weinstein Co Acquires Italian Crime Drama Series ‘Gomorra’ , Deadline Hollywood, 4/08/2014, RT: 4/15/2014

[30] Marco Polo (TV Series 2014), IMBD, RT: 4/18/2014

[31] “‘Marco Polo’: Production underway for Weinstein Company’s Netflix Show”, Entertainment Weekly, 4/08/2014, RT: 4/16/2014

[32] “Gannett (GCI) and The Weinstein Co. Enter First Look Film And Television Deal”, Streetinsider.com, 4/02/2014, RT: 4/16/2014

[33] “Gannnett Co., Ince And The Weinstein Company Enter Into A Unique First Look Film And Television Development Deal”, PR News Wire, 4/02/2014, RT: 4/16/2014

[34] The Giver Trailer, YouTube, 3/19/2014, RT: 4/14/2014

[35] “Weinstein Dates ‘The Giver’ Starring Meryl Streep and Jeff Bridges for August 2014”, IMBD, 9/21/2013, RT: 4/16/2014

[36] “Jeff Bridges Talks About Your Next Favorite Movie”, Moviepilot.com, 2/12/2014,  RT: 4/16/2014

[37] “‘The Giver’ trailer: Meryl Streep! Jeff Bridges! Color?!”, Entertainment Weekly, 3/19/2014, RT: 4/17/2014

[38] “Sin City 2″ Trailer Release”, Weinsteinco.com, 3/17/2014, RT: 4/16/2014

[39] Sin City: A Dame To Kill For Trailer, YouTube, 4/06/2014, RT: 4/16/2014

[40] Sin City (2005), Boxofficemojo.com, RT: 4/17/2014

[41] “5 Reasons you should be excited for Sin City: A Dame To Kill For”, Metro, 3/07/2014, RT: 4/16/2014

[42] Begin Again Trailer, YouTube, 3/28/2014, RT: 4/16/2014

[43] “‘Begin Again’ Movie 2014 Official Trailer Released Starring Adam Levine and Keira Knightley”Hallels.com, 4/01/2014, RT: 4/16/2014

[44] “Trailer and Poster for Begin Again Starring Keira Knightley, Mark Ruffalo”, Movienewz.com, 4/03/2014, RT: 4/16/2014

[45] “Begin Again To Close Tribeca Film Festival”, Triebcaflim.com, 3/20/2014, RT: 4/16/2014

Twitter

By Sona Kim
Twitter Logo

Twitter Logo [1]

1355 Market Street
Suite 900
San Francisco, CA 94103

Executives:

costolo

Dick Costolo – CEO [2]

rowghani3

Ali Rowghani – COO [3]

gupta

Mike Gupta – CFO [4]

bain

Adam Bain – President of Global                     Revenue [5]

 

Company Profile

Twitter is a micro blogging and social networking platform where users can read and send tweets limited to 140 characters. It is currently the tenth most popular website worldwide and boasted 232 million users in this quarter alone. Over 500 million Tweets are sent everyday and 76% of active users are on mobile. [6] Looking at a US demographic, 16% of US adults use Twitter and one in ten adults get their news from Twitter. [7]

Twitter Demographics

Twitter Demographics [19]

History

Twitter was initially part of a podcasting firm called Odeo and became its own company in 2007. The company expanded its user base immensely during the 2007 SXSW Conference after successfully placing two plasma screens that streamed Twitter messages. [8] In 2010, Twitter announced that they would offer paid advertising, or “promoted tweets” which has become a major revenue stream for the company.

Sponsored Ad Example [20]

Financial Snapshot

According to newly filed financial documents, Twitter has a net loss $133.8 million this year compared to a $70.7 million loss in 2012. However, their advertising profits are quickly rising as the company collected $168.6 million in third quarter, for a total of $422 million in total revenue. [9] Twitter’s research and development costs are also growing immensely as the company believes these investments will turn into profit. R&D costs have increased a whopping 153% from last year alone.

Advertisements accounted for 85% of revenue in 2012 and this has increased to 89% in 2013. Another form of revenue for the company is data licensing, which allows clients to access user tweets and data. Twitter has made $47.3 million from selling user data in 2013, which is a 36.3% increase from last year. [10]

Nielsen TV Ratings

Twitter Social TV Stats [21]

In October 2013, Nielsen and Twitter announced a metrics system to gauge which television shows are popular. Initial research showed that for every 1,000 tweets, 50,000 people would see those tweets. There has also been a marked increase of live conversations about television on Twitter. Last quarter alone, 19 million people wrote over 260 million Tweets about live TV, which marked a 38% increase. According to an executive at Universal, “the potential value of Nielsen Twitter TV Ratings is that is provides a pathway for an advertiser to turn audience energy into brand momentum”. [11]

Vine

Vine is a video sharing mobile platform acquired by Twitter in 2012. The company launched the application in the first quarter of this year and Vine quickly became the top video sharing application. It is the fastest growing app in 2013 with a 403% growth rate. [12]

Vine Popularity [22]

Vine Popularity [22]

More notably, Dunkin Donuts aired the first Vine as a TV commercial in September during a preseason NFL game. This marks the first wave of integrative social media and television and will surely be a growth sector for Vine as other brands have begun to launch Vine campaigns, such as Nissan. [13]

Twitter and the News

One of the reasons for Twitter’s success is their ability to facilitate real time information, especially with breaking news. As a result, Twitter recently rolled out push notifications in November 2013 for breaking news. However, a random group of Twitter users received a push notification when they neither followed the @BreakingNews account or signed up for push notifications. [14]

Breaking News Push Notification [23]

Breaking News Push Notification [23]

Twitter has also expanded an account specifically for breaking news called @EventParrot, which is a new service that allows for personalized notifications. This is a very recent feature but it shows that Twitter is recognizing their strength as an immediate news outlet.

Spammers and Hackers

As an online platform, Twitter faces problems from spammers and hackers. The company estimates that over 11 million accounts are spam accounts. They announced in their initial filing that they were aware that a rise in users will also result in more spam accounts and that they will continue to terminate spam accounts as they find them. This year alone, there have been several prolific incidents of cyber hacking. Earlier this year, the company announced that over a quarter of a million users’ information may have been compromised. In another disturbing incident, the Syrian Electronic Army briefly gained control of one of Twitter’s domains. [15]

Competitors

Twitter’s major competitors include other technology giants such as Facebook and LinkedIn. While Twitter may have millions of other users, Facebook has over times more. Twitter gains almost $3 in revenue per user but this pales in comparison to LinkedIn’s $8. However, the market value of each Twitter user is $134.47. [16]

Average Revenue from Each User (USD$) [24]

Average Revenue from Each User (USD$) [24]

IPO – $TWTR

Top 10 Internet IPOs [25]

The major story for Twitter this quarter is their initial public offering. Goldman Sachs was announced as the lead underwriter on the deal and the company raised $1.8 billion from the IPO. As a result of the 70 million shares that Twitter issued, the company’s market value grew to a little over $13 billion. Twitter stock opened at $26 and rose rapidly on its first trading day and has settled to a low $40 range currently. [17] Twitter’s IPO marks the second largest Internet IPO after Facebook. The company opted to file its IPO on the NYSE, as NASDAQ is heavier with technology companies and is trading under the ticker name TWTR. Currently, analysts anticipate that Twitter will become profitable by 2015 as advertising revenue streams increase. [18] There has been some worry that Twitter is not profitable as it has posted net losses for the past three years. However, investors believe that Twitter has opted to go public earlier in its growth curve and has more opportunity to become profitable in the coming years.

Twitter’s Future

Expect Twitter Revenues [26]

As Twitter begins its first foray as a public company, there are many doubts that Twitter is just a fad and that their IPO will be overhyped and overvalued just like Facebook’s. However, based on growth expectations and expansions into news, Nielsen ratings and popular applications such as Vine, Twitter will surely be profitable by 2015. As social media becomes more measurable, Twitter stands to bring in higher revenue streams as advertisers begin to recognize the power of this social media platform.

Sources:

1. Twitter Logo Picture – http://mybroadband.co.za/vb/attachment.php?attachmentid=17977&d=1347540360

2-5. Executive Profiles and Pictures – https://about.twitter.com/company/leadership

6. Twitter User Stats – https://about.twitter.com/company

7. Twitter News User Stats – http://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/

8. Twitter History – http://jobsearchtech.about.com/od/companyprofiles/p/Twitter-Company-Profile.htm

9. Twitter Financial Costs – http://money.cnn.com/2013/11/06/technology/social/twitter-ipo-price/

10. Twitter Spending Costs – http://techcrunch.com/2013/10/15/twitter-doubles-its-q3-revenue-but-its-aggregate-2013-loss-has-widened-to-133-8m/

11. Nielsen and Twitter Ratings – http://www.nielsen.com/us/en/press-room/2013/nielsen-launches-nielsen-twitter-tv-ratings.html

12.  Vine Growth – http://www.b2bmarketing.net/news/archive/mobile-new-vine-named-fasting-growing-app-2013

13. Dunkin Vine Campaign – http://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267

14. Twitter Push Notifications – http://www.digitaltrends.com/social-media/twitter-tests-waters-breaking-news-push-notifications/

15. Twitter Hacks – http://www.marketwatch.com/story/10-things-twitter-wont-tell-you-2013-10-25?pagenumber=8

16. Twitter Competitors – http://www.trefis.com/stock/twtr/articles/215695/how-does-twitter-stack-up-against-facebook-and-linkedin/2013-11-18?from=filmstrip%3Atop

17. Twitter IPO Factsheet – http://abcnews.go.com/Technology/wireStory/interesting-numbers-twitters-ipo-20824494

18. Twitter IPO Info – http://www.bloomberg.com/news/2013-11-06/twitter-raises-1-82-billion-pricing-ipo-above-offering-range.html

19. Twitter News Demographics- http://www.journalism.org/2013/11/04/twitter-news-consumers-young-mobile-and-educated/

20. Sponsored Ad Image – http://www.rebelcmc.com/wp-content/uploads/2013/09/4573997468_222cebf8ff.jpg

21. Twitter Social TV Image- http://www.mediabistro.com/alltwitter/files/2012/12/twitter-social-tv.png

22. Vine Popularity Image – http://www.b2bmarketing.net/news/archive/mobile-new-vine-named-fasting-growing-app-2013

23. Breaking News Push Notification Push – http://www.digitaltrends.com/social-media/twitter-tests-waters-breaking-news-push-notifications/

24. Competitor Revenue per Customer Graph – http://www.trefis.com/stock/twtr/articles/215695/how-does-twitter-stack-up-against-facebook-and-linkedin/2013-11-18?from=filmstrip%3Atop

25. Top Internet IPO Image – http://s.wsj.net/public/resources/MWimages/MW-BO775_top_ip_MG_20131107095949.jpg

26. Twitter Expected Revenue Graph – http://www.trefis.com/stock/izea/articles/215754/twitters-long-hard-path-to-profitability/2013-11-19?from=artPopin

 

 

 

 

 

 

Netflix

By Jamie Zaslav
Netflix Logo

-Netflix Corporate Logo- [18]

Netflix Corporate Headquarters
100 Winchester Circle
Los Gatos, CA 95032
Tel: (418) 540-3700
Fax: (418) 540-3737

 

Brief History:

Netflix

Netflix Headquarters. Photo Courtesy of Business Cloud News [23]

Netflix, co-founded in 1997 by Reed Hastings, began as a pay-per-rental service of TV programs and movies on DVDs delivered by mail. Netflix, based in San Francisco, California, was a mail-order competitor to Blockbuster and other local video rental stores that were operating in the US. In 2000, Netflix changed its payments model from each rental to a monthly flat-fee for unlimited rentals of programs delivered by mail. Since the companies inception 13 years ago, Netflix has transformed into one of the most successful media streaming services, by not only having newer content available, but also by creating their own content. Today Netflix reaches of 37 million monthly subscribers around the world via broadband and it still has subscribers that receive programming on DVDs through the mail service. [1]


Key Executives:

Reed Hastings, Co-Founder & CEO

Co-founder & CEO Reed Hastings, Courtesy of Netflix

Co-founder & CEO Reed Hastings, Courtesy of Netflix

David Wells, CFO

CFO David Wells, Courtesy of Netflix

CFO David Wells, Courtesy of Netflix

Neil Hunt, CPO

CTO Neil Hunt, Courtesy of Netflix

CPO Neil Hunt, Courtesy of Netflix

Ted Sarandos, Chief Content Officer

Chief Content Officer Ted Sarandos, Courtesy of Netflix

Chief Content Officer Ted Sarandos, Courtesy of Netflix

Kelly Bennett, Chief Marketing Officer

Chief Marketing Officer Kelly Bennett, Courtesy of Netflix

Chief Marketing Officer Kelly Bennett, Courtesy of Netflix

About:

netflix-rates-increase

Photo courtesy of Netflix [19]

Netflix is a video on-demand monthly subscription service delivered through broadband on the internet or delivered through DVDs in the mail to subscribers. By subscribing to Netflix for a monthly fee of $7.99, subscribers gain unlimited access to Netflix’s video library of TV shows and movies. Netflix is primarily in North America, but they’ve also expanded into South America, the UK, and several other countries. Unique to Netflix, they developed a recommendation algorithm that suggests TV shows and movies to subscribers based on what they rented to help their subscribers find programs they might like [2]. This is innovative because Netflix was using each individual’s viewing data to recommend programs they might like. Netflix creates a direct connection to the consumer business model and therefore it knows all of its subscribers, has a relationship with them, and can access all the data on how users use Netflix.

Netflix App, Available on almost all video platforms

Netflix App, Available on almost all video platforms. Photo courtesy of Netflix [20]

This is very different from other premium series like HBO or Showtime, which have a relationship with the cable distributor who sells t the consumer. As broadband developed in the US, Netflix started to offer access to all of its TV and movie programs over broadband in addition to the mail service for the same monthly fee. Netflix worked hard to make content available on most video platforms including: Playstation, Xbox, Wii, Mac, PC, iPad, Tablet, Mobile and more [3].

They have recently started producing their own content, they have three web series and each earned Emmy nominations. Netflix has launched numerous original series in the last two years (House of Cards, Orange is the New Black, Russell Peters Vs. The World, Arrested Development Season 4, Lilyhammer and Bad Samaritans). House of Cards was their first series to earn a primetime Emmy Award nomination for outstanding series. All of Netflix’ content is delivered without commercials [4].

Netflix Original Series, House of Cards

Netflix Original Series, House of Cards. Photo courtesy of Netflix [21]

In addition, Netflix makes full seasons of all of its TV programs available to Netflix users. In watching how users consume content, Netflix noticed that users began to watch full seasons of TV programs all at once. Netflix calls this “binge viewing” of TV content [5].  Netflix has been innovative by having all episodes of its original programming available on Netflix at once. When Netflix launched its first original series, House of Cards, it launched all 13 episodes on February 1, 2013 at once. Critics and viewers watched all the episodes over a short period of time giving the consumer full choice of how to watch the series rather than making it available once a week which has been the traditional TV model. House of Cards was a big success with Netflix subscribers and Netflix has launched and announced a number of additional original programs all of which will be made available in full seasons at the same time [6].

Finances:

Netflix generated approximately $3.2 billion in revenue for the first nine months of this year, up 20% versus the same period in 2012.  However, this translated into only $146 million of operating income due to high marketing costs spent to attract new customers.  Marketing costs this year are up 18% versus the first 9 months of 2012 and while that is a big increase, the level of increase is slowing.  In 2012 marketing expense for the year was up nearly 30% with revenue growth only 13%. The marketing spend speaks to their focus on increasing new customers, which is working. They have increased their total domestic subscribers to nearly 30 million (more than HBO), up from 24 million a year ago and international subscribers to 8 million from only 4 million a year ago.  The result has been rapid share price appreciation [17].

Growth:

Netflix has stated that it would like to grow to 50 or 60 million subscribers [7]. One of the biggest questions is whether Netflix has become more of a competitor with cable and satellite providers. Another big question is whether Netflix will reach its limit on customers like HBO and Showtime. Central to those questions is whether Netflix users feel they get enough content from the site and don’t need a cable subscription with all the cable channels [8]. Netflix primary business is in the US where it has over 30 million broadband subscribers and Netflix has expanded into South America, Canada and Europe bringing their total subscribers to 37 million worldwide.

Netflix Just for Kids Homepage. Photo courtesy of Netflix [22]

Content:

Netflix has a strong children’s programming library which includes such popular shows as Curious George, Sesame Street, Bob the Builder and Super Why. Kids have become some of the biggest users and fans of Netflix. As a result, Netflix has done a number of deals to add original children’s series to the Netflix platform. Netflix announced it will do 4 original children series with Disney [9], as well as several original series produced by DreamWorks Animation [10]. Netflix also has deals for content with Cartoon Network [11] and HUB Network [12]. The HUB shows are available on Netflix exclusively. These deals for original children’s shows will be available on Netflix, not any of its competitors.

Netflix has also struck a deal with CBS to show the Showtime series Dexter on Netflix [13].

Competitors:

Netflix has many competitors. Amazon and Hulu compete with Netflix for monthly broadband subscribers. Amazon’s subscription service is called Prime and is available at a yearly rate of $79 [14]. Hulu has a monthly fee of $7.99 a month with limited advertising [15], which is similar to how Netflix is offered. Also, HBO Go and Showtime Anytime offer monthly subscription services but they are offered through the cable operator or satellite providers as an add on to the users’ HBO or Showtime monthly fee [16]. HBO has been in business for 30 years and reached about 30 million homes and Showtime reaches about 20 million homes. Netflix is offered directly to consumers and has the advantage of having a direct relationship with its subscribers. Netflix can communicate directly with its subscribers and gets all the data on how its subscribers are using Netflix.

 

Sources:

[1] How Netflix Started (11/10/13)

[2] Netflix Recommendation Algorithm  (11/10/13)

[3] Netflix Sign-Up (11/11/13)

[4] Netflix Vs. Hulu Video Streaming (11/9/13)

[5] “Binge Watching” (11/13/13)

[6] 5 New Original Series in the works for 2014 (11/19/13)

[7] Netflix Closes on HBO Boasting an Estimated 30 Million Paying Subscribers (11/3/13)

[8] Netflix Rivals Cable (11/12/13)

[9] Disney and Netflix are Powerful friends (11/12/13)

[10] DreamWorks Animation and Netflix make deal for new shows (11/15/13)

[11] Cartoon Network and Adult Swim shows now on Netflix (11/17/13)

[12] Hasbro Grants Netflix Streaming Rights To The Hub’s ‘Littlest Pet Shop’ And ‘Kaijudo’ (11/6/13)

[13] Netflix CBS deal for Dexter (11/16/13)

[14] Costs and Benefits of Amazon Prime (11/17/13)

[15] Hulu (11/11/13)

[16] Is Showtime Anytime the next HBOGo (11/17/13)

[17] Netflix Financials (11/1/13)

[18] Netflix Logo (11/18/13)

[19] Netflix Envelopes (11/18/13)

[20] Netflix App (11/18/13)

[21] House of Cards Promo (11/18/13)

[22] Netflix Kids Snapshot (11/18/13)

[23] Netflix Headquarters (11/20/13)

Comcast/NBCUniversal

by Zach Eisen

NBCUniversal Media, LLC

30 Rockefeller Plaza
New York, NY 10112
212.664.4444

www.nbcuni.com

About the Company [1]:

A snapshot of what NBCU owns

NBCUniversal is a major media company owned by the Comcast Corporation. With headquarters in world-famous Rockefeller Center, NBCU owns and operates a variety of media outlets across many different platforms, including broadcast and cable television, film, and digital media. NBCU’s content is distributed around the world.

Television

NBCUniversal has a variety of holdings in both broadcast and cable television. It owns the NBC broadcast network and the Telemundo network, airing popular programs such as NBC Nightly News, Today, Saturday Night Live, and The Office. NBC also owns and operates TV stations in some of the largest markets in the country, including New York, Los Angeles, and Chicago. NBCU’s cable holdings include the NBC Sports Network, MSNBC, CNBC, USA, E!, Bravo, and The Weather Channel. NBC also owns the broadcast rights to the Olympics, NHL and NFL games, and many other major sporting events.

Film

NBCU owns Universal Pictures, one of the Big Six major film companies. Universal is famous for movies such as E.T.: The Extra-Terrestrial, Jurassic Park, Jaws, and the Bourne series [2]. The company also owns Focus Features, which is Universal’s art, foreign, and independent film division. NBCU also owns Universal Parks and Resorts, with full ownership of the parks in Los Angeles and Orlando and part ownership of locations in Japan and Singapore.

Online

NBCUniversal owns multiple digital and online companies, including NBC.com, Fandango, and iVillage. It also is part of a joint-venture in Hulu, the online streaming service.

Key Executives [3]:

Stephen B. Burke – CEO, NBCUniversal

Stephen B. Burke

Stuart J. Epstein – Executive VP and CFO, NBCUniversal

Stuart J. Epstein

Robert Greenblatt – Chairman, NBC Entertainment

Robert Greenblatt

Brian Roberts – Chairman and CEO, Comcast Corporation

Brian Roberts

For more information on NBCUniversal’s executives, click here.

Competitors:

In the broadcast television market, NBC’s main competitors are the other Big Four major networks, which are ABC, CBS, and FOX. However, cable viewership is quickly growing, which means NBC also competes with basically every television station for viewers and advertising dollars.

Ownership History [4]:

NBCUniversal was officially founded in 2004, when NBC and Universal merged into one company. At the time of the merger, Vivendi and GE shared ownership of the company. In 2009, GE and Comcast announced plans to create a joint venture out of NBCUniversal’s companies and Comcast’s cable holdings. The plan was finalized in early 2011, with Comcast taking a majority stake in the company. In early 2013, Comcast announced it would buy GE’s 49% minority stake, a $16.7 billion deal which allowed them to assume 100% ownership of NBCUniversal [5].

Financial Information [6]:

2012 was a successful year for NBCUniversal across the board. The company earned $23.8 billion in total revenue, an increase of nearly $2.7 billion, or 12.7%, from 2011. NBCU’s revenue in all four of its divisions (Broadcast Networks, Cable Networks, Film, and Theme Parks) saw increases in 2012.

The largest gains were made in the Broadcast Television division, which jumped 27.4% from the previous year. The broadcast numbers were aided by the network’s airing of the 2012 London Olympics and Super Bowl XLVI. Excluding these events from the numbers, the Broadcast division’s revenue still saw a 4.8% increase, driven by political advertisements on its Owned & Operated stations. The increased revenue from the political ads also helps explain the Broadcast division’s 7.9% increase in the fourth quarter of 2012 from the same period in 2011.

NBCU’s Cable Networks division accounted for the company’s smallest increases in 2012 (3.3%), but generated the most revenue for the company ($8.8 billion). The NHL lockout hurt ratings for the NBC Sports Network during that time, which boasts NHL coverage as its key selling point. However, ratings for that network reached all-time highs once hockey returned [15]. Advertising revenue decreased by 1.5% in the fourth quarter for NBC’s cable networks.

News:

 

• GOODBYE, GE
On March 19, Comcast completed its purchase of GE’s 49% stake in NBCUniversal [7]. The $16.7 billion deal also included the sale of GE’s headquarters at the famous 30 Rockefeller Plaza building to Comcast. The deal brings to an end GE’s involvement with NBC, which began in 1919 when the company helped found the Radio Corporation of America, which started the National Broadcasting Company in 1926 [8]. Since then, NBC has been owned by GE, RCA, Westinghouse, Vivendi and now Comcast. Watch Wall Street Journal Live’s analysis of the deal below (video courtesy of YouTube).

 

• ADIÓS, NBC

For the first time ever, NBC fell out of the top four networks during a sweeps period conducted by Nielsen [9]. Univision, the Spanish language network, moved ahead of NBC as the fourth most watched network among adults ages 18-49 during the month of February. NBC struggled during that month, as its new show Do No Harm was cancelled after just two episodes, and the new comedy 1600 Penn struggled as well [10].

 

• THE TONIGHT SHOW WITH…

Jimmy Fallon (right) will take over for Jay Leno (left) as host of “The Tonight Show”.

…Jimmy Fallon? NBC announced in April that the Late Night host will replace Jay Leno on The Tonight Show starting in 2014 [11]. Leno, who has hosted The Tonight Show for 22 years, took over for Johnny Carson in 1992. Leno was replaced by Conan O’Brien in 2009 [12], but returned only seven months later [13] after a feud with the network over a time for his new show. It is being rumored that Saturday Night Live head writer and “Weekend Update” host Seth Meyers will replace Fallon as host of Late Night.

 

 

• USA! USA!

NBCU’s USA Network earned the best primetime ratings for a cable network in the first quarter of 2013, its eighth year in a row earning that honor [14]. Popular programs such as Suits and WWE Raw helped the network win the quarter, defeating rivals with popular programs such as AMC and its hit The Walking Dead. USA averaged over 3 million viewers during the primetime slots. Another NBCU network, Bravo, also improved, making the top ten networks among viewers ages 25-54.

 

NHL COVERAGE SCORES FOR NBC SPORTS NETWORK

The NBC Sports Network is posting record numbers this year for its NHL coverage [15]. The network, formerly Comcast’s Versus, is averaging 448,000 viewers per game, up from its previous high of 348,000 viewers. The numbers may have gotten a boost because of the lockout that cut the season down to 48 games. National games airing on NBC’s broadcast network are also doing better, averaging 1.7 million viewers,just ahead of its previous tally of 1.6 million.

 

• ‘THE VOICE’ NEARS IN ON ‘IDOL’

The popular singing competition show, The Voice, has returned to NBC’s lineup, and has outperformed FOX’s American Idol so far [16]. Although Idol‘s first two episodes earned stronger ratings than The Voice‘s, NBC’s program is gaining momentum, while FOX’s is seeing its lowest ratings in the 12-year history of the show. The show’s performance in the ratings for the remainder of the season may tell whether it will replace Idol as America’s favorite singing show.

 

USING THE SECOND SCREEN

In March, USA allowed fans of its series Psych to choose the ending of the show’s 100th episode [17]. The vote was part of a new online and mobile feature called USA Sync, an attempt by the network to use new media to add interactivity to its programming [18]. The program allows fans to post about the shows, connect with each other, and play interactive games. On the mobile platform, the service is available as an app that gives users access to more content through other applications.

 

• A DELICIOUS PREMIERE

The much anticipated new series Hannibal premiered on NBC on April 4. The series, about fictional evil genius Hannibal Lecter, serves as a prequel to the 1991 classic film The Silence of the Lambs. The show earned praise from Internet critics, with some calling it “riveting[19], and others saying it was “beautifully shot and…surprisingly thoughtful[20]. Watch a promo for Hannibal below (video courtesy of YouTube).

 

• FOR E!, OLDE IS NEW

Jeff Olde

In March, E! named former VH1 executive Jeff Olde head of its programming [21]. Olde will be in charge of the development of E!’s shows, including Keeping Up With The Kardashians, The Soup, and Chelsea Lately. Olde will begin his new job this summer.

Sources:

[1]: http://www.nbcuni.com/corporate/about-us/

[2]: http://www.boxofficemojo.com/studio/chart/?studio=universal.htm

[3]: http://www.nbcuni.com/corporate/management/

[4]:http://www.nbcuni.com/corporate/about-us/history/

[5]: http://mediadecoder.blogs.nytimes.com/2013/02/12/comcast-buying-g-e-s-stake-in-nbcuniversal-for-16-7-billion/

[6]: http://www.marketwatch.com/story/comcast-reports-4th-quarter-and-year-end-2012-results-2013-02-12

[7]: http://www.deadline.com/2013/03/comcast-completes-acquisition-nbcuniversal/

[8]: http://www.gereports.com/its-a-wrap/

[9]: http://tvbythenumbers.zap2it.com/2013/02/27/univision-sets-milestone-as-no-4-network-in-february-sweeps-ahead-of-nbc-in-key-demos/171192/

[10]: http://www.deadline.com/2013/02/nbc-sweeps-ratings-lastloses-to-univision/

[11]: http://www.thedailybeast.com/articles/2013/04/02/source-jimmy-fallon-to-take-reins-of-tonight-show-from-jay-leno.html

[12]: http://www.nytimes.com/2009/05/30/arts/television/30leno.html?em&_r=0

[13]: http://www.accesshollywood.com/jay-leno-heading-back-to-late-night-conan-obrien-weighing-options_article_27490

[14]: http://variety.com/2013/tv/news/usa-suits-ratings-amc-walking-dead-1200332772/

[15]: http://www.sportsbusinessdaily.com/Daily/Issues/2013/03/19/Media/NHL-Ratings.aspx

[16]: http://mediadecoder.blogs.nytimes.com/2013/03/29/in-ratings-race-the-voice-gains-on-idol/

[17]: http://www.nbcbayarea.com/entertainment/entertainment-news/NATL-Viewers-to-Choose-Psych-Ending–200075821.html

[18]: http://www.thefutoncritic.com/news/2013/04/01/usa-network-launches-the-next-phase-of-usa-sync-first-live-second-screen-content-syndication-platform-625513/20130401usa01/

[19]: http://www.hitfix.com/whats-alan-watching/review-nbcs-hannibal-a-riveting-silence-of-the-lambs-prequel

[20]: http://www.hollywoodreporter.com/review/hannibal-tv-review-433109

[21]: http://www.hollywoodreporter.com/news/jeff-olde-named-es-head-431347

Daystar Television

by [Justin Swope]

Daystar Television Network is a religious broadcast network centered in the Dallas-Fort Worth metropolitan area in Texas. The network focuses on Christian programming meant to evangelize and spread the scriptures to its viewers. Daystar Television was founded by Marcus Lamb and his wife, Joni Lamb on New Year’s Eve 1997.  Holding over 70 major television stations in the United States and a number of stations worldwide, Daystar functions under its parent company, Word of God Fellowship, Inc. The religious network’s primary objective is to present valuable programming that effectively preaches the “good news” to its followers. Due to its progressive expansion, Daystar has left its mark as the fastest growing Christian network in the world. [1]

History

Marcus Lamb and his wife Joni moved into Dallas, Texas in 1990, striving to construct a brand new evangelical television station. KMPX-TV 29 went on air in 1993, but in 1997 the couple relocated to a larger facility in the Dallas-Fort Worth television market region. Thus, Daystar Television Network was initiated on New Year’s Eye 1997, beginning with a telecast from Bishop T.D. Jakes. Currently, Daystar is situated in its International Ministry Center, equipped with two cutting-edge studios. [1]

Major Competitor

Trinity Broadcasting Network

Key Executives

Marcus Lamb: Co-Founder, President and CEO

Joni Lamb: Vice President and Co-Founder

 Steve Gray Appearance

Steve Gray, the writer and executive producer of the religious comedy known as 3 Blind Saints appeared on Daystar’s show, Celebration on November 20 to promote and talk about the film. 3 Blind Saints was scheduled for DVD release on that day. [2]

Daystar Assists Hurricane Sandy Recovery Efforts

In the midst of the damage and destruction caused by Hurricane Sandy, Daystar announced on November 7 that they had pledged a donation of $200,000 to contribute to relief efforts in New Jersey. The network also donated $10,000 to the American Red Cross to assist their emergency responses in the northeast regions affected by the hurricane. [3]

Joni Lamb’s Controversial Statement

In the midst of the 2012 presidential election on November 6, while on her talk show Jonihost Joni Lamb made a divisive comment about Christianity in the United States. Kelly Shackelford of the Liberty Institute made a guest appearance on the show to talk about a legal battle between a high school valedictorian who wished to include a prayer with her graduation speech and the family of an agnostic peer who opposed the idea of a prayer being articulated in a public school. In response to the issue, Joni Lamb expressed her personal thoughts, stating that “you shouldn’t live here” if one is bothered by prayers since the United States is, according to Lamb, a “Christian society”. The statement stirred up resentment among political blogs such as the Daily KosRight Wing Watch, and Opposing Views. [4]

Joni’s Controversial Statement:

[5]

Refreshing Times Conference

From November 1 through November 3, Daystar hosted its free-to-the-public Refreshing Times Conference. Marcus and Joni Lamb were both present to facilitate the event. This annual religious convention served to unite fellow Christian followers as well as Marcus and Joni Lamb themselves. This 3-day conference also brought together some respected religious speakers, like John Hagee, T.D. Jakes, and John Paul Jackson. The conference transpired at the Fort Worth Convention Center and proudly celebrated its tenth anniversary. Additionally, the event featured performances from Joni Lamb and the Daystar Singers and Band, a diverse, religious  musical group. The event brought together believers from across the world. Furthermore, a DVD package of the event was made available on Daystar’s website, consisting of footage from the event. [6], [7]

Refreshing Times Conference 2012:

[8]

Extension into California and the Philippines

As of October 23, 2012, Daystar has broadened to cover northern regions of California and eight different regions of the Philippines. Viewers in California cities, such as Berkeley, Cupertino, Fairfield, Novato, and Pleasanton, can now receive Daystar programming on Comcast’s channel 234. [9]

Coverage of the Messiah in Jerusalem

As announced on October 1, 2012, in an effort to provide live coverage of the anticipated descent of Jesus Christ from the Mount of Olives, Daystar has positioned a webcam from its terrace overlooking the city of Jerusalem. After expanding its purview to a television studio in Jerusalem, the network is now contending with the Trinity Broadcasting Network, who purchased the adjacent studio in Jerusalem, to deliver unprecedented footage of the phenomenon. The network’s anticipation has resulted from accounts in the Christian Bible, which predicts the return of the major biblical figure, Jesus Christ. Nonetheless, Daystar’s motive for entering the city has also been to spread Christianity in Israel. Moreover, the network already broadcasts English programming in Israel with access to both cable and satellite television. [10], [11]

 Daystar Hosts “Sharathon”

From August 20 through September 3, in an effort to reward its dedicated viewers and contributors, Daystar hosted its exclusive “Fall Sharathon.” The Sharathon included religious proclamations, singing, and relevant news from prominent traveling ministers, such as Perry Stone and Robert Morris. The program emphasized the major contributions from Daystar’s partners, those who made it possible for the network to augment its international and nationwide coverage. [12], [13]

Fall Sharathon Overview:

[14]

Daystar’s Involvement in Israel

Daystar has been notable in the past few years for establishing positive relations with the government of Israel. Moreover, the network has striven to disseminate its messages to the Israeli people. Daystar is the only Christian network accessible via Yes satellite and HOT cable 24 hours a day, 7 days a week. Not only has Daystar purchased a new station to cover the alleged return of the Messiah in Jerusalem, but the network also has sponsored several initiatives in Israel to help strengthen its economy. One is the Olive Tree Initiative, a project designed to strengthen agriculture in Israel. Through contributions and donations from the network’s partners, the initiative has planted numerous trees dedicated to the nation of Israel. [15], [16]

 Satellite Coverage

In addition to its availability in the United States, Daystar is notable for its immense satellite handling, delivering its evangelical programming to not only a national audience, but also an international one.

Daystar reaches a total of approximately 100 million households in the United States alone and a total of about 680 million households worldwide. To make this possible, the network owns 13 satellites that provide programming across the globe. Furthermore, viewers can connect to Daystar in the United States through providers such as Verizon FIOS, Direct TV, and Dish Network.

[17], [18]

 Programming and Distribution

Daystar broadcasts its programming from its headquarters in Texas so that its shows appear at the same times across the globe, depending on the viewer’s time zone. Thus, every viewer has access to the exact same programming. In the United States, for instance, each station receives equal coverage. In addition to its substantial international coverage, Daystar owns stations in several key markets in the United States. These key markets are listed below (those in the top 50 markets).

Call Letters          Market          Market Ranking          TV Homes          % of U.S. 

KDTN            Dallas-Ft. Worth             5                        2,588,020            2.267

WYDN                  Boston                    7                        2,366,690            2.073

WDDN-LD    Washington, D.C.           8                        2,359,160            2,066

KLTJ                   Houston                  10                        2,215,650            1.941

WUDT-CA           Detroit                     11                       1,845,920            1.617

KWDK           Seattle-Tacoma            12                       1,818,900            1.593

KDPH-LP            Phoenix                   13                       1,812,040            1.587

KDTP-LP             Phoenix                   13                       1,812,040            1.587

KRMT                  Denver                    17                       1,566,460            1.372

WDTI                Indianapolis               26                       1,089,700            0.954

KCBU            Salt Lake City               33                        917,370              0.803

KUTF             Salt Lake City               33                        917,370              0.803

KOCM          Oklahoma City              41                        718,770              0.630

[19], [20], [21]

Original Programming

Celebration

Check the Sound

Empowered by the Spirit (with Marcus Lamb)

Gospel Music Showcase

Joni

Reflections

[22]

Future

Daystar has not announced any other upcoming news or events this year, but they hope to continue bringing their original content to their audience as they await progress in Jerusalem with the alleged return of the Messiah.

Contact Information

Address: 3901 Hwy 121, Bedford, Texas 76021

Phone: (817) 571-1229

Fax: (817)-571-7458

Email: Partners@Daystar.com

[23]

References

[1] About Daystar Television Page

[2] Steve Gray Appearance on Daystar – The Business Journals

[3] Daystar Responds to Hurricane Sandy

[4] Joni Lamb’s Statement About “Christian Society” – Opposing Views

[5] Joni Segment About “Christian Society” – Youtube

[6] About the Refreshing Times Conference

[7] Refreshing Times Conference DVD Details

[8] Refreshing Times Conference Overview – Youtube

[9] Daystar Expands in California and the Philippines

[10] Daystar Prepares for the Messiah in Jerusalem – LA Times

[11] Catching Jesus’ Return in Jerusalem – The Blaze

[12] Sharathon News

[13] About Daystar’s Fall Sharathon

[14] Fall Sharathon 2012 Overview – Youtube

[15]  About Daystar Israel

[16] Daystar Activity in Israel

[17] Daystar Satellite Coverage

[18Daystar Ways to Watch

[19] Daystar On-Air Schedule

[20] Daystar TV Stations – Station Index

[21] Nielsen TV Market Estimates – tvb.org

[22] Daystar Original Programming

[23] Contact Daystar Television

Photos:

Daystar TV Logo Courtesy of Living Stone Ministries 

Photo of Marcus and Joni Lamb Courtesy of BlackChristianNews.com

Daystar Satellite Coverage Map Courtesy of Daystar.com