If there’s one thing that Legends of Tomorrow is doing correctly, it’s their ability to use social media to their advantage.

The Legends twitter account has over one hundred and twenty three thousand followers. They re-tweet generously, allowing their fans to have a part of the conversation. Every episode is live tweeted from the account with ample promotion ahead of time. Throughout the week there are reminders to watch the show digitally on thecw.com as well as cross-promotion for Arrow and The Flash. 

On Facebook Legends has a little less luck with a little less than 850,000 likes on the page, and while they post the same content, there is a lot of discussion in the comments below. Legends is the most popular on Instagram with three hundred sixty eight thousand followers.

Social Media plays a huge role in a show like this due to the target demo. The younger the crowd the more activity on social media.

Second Chance managed to bounce back from its slump in viewership last week, but its rating in the demo continued to remain stagnant. They broke the 2 million viewer mark this week (2.16 to be exact), but couldn’t shake the low (even for the FOX Network) rating.

There seems to be a lot of fan support for the show. People speak positively about it on social media and I’ve seen lots of articles discussing it and the merits of FOX renewing the show at the end of the season. One interesting thought is what might have happened if FOX hadn’t switched out Second Chance with Hell’s Kitchen in the Friday night timeslot? The first two weeks of the show had very decent audience numbers for a FOX show, but FOX moved the show after only two episodes. I can’t help but wonder if the original timeslot might have been a better fit and perhaps saved the show. On the other hand, it’s clear that regardless of when the show actually aired, FOX had little faith in it going into the season. As I’ve talked about before, the original order was cut back, so FOX must not be banking on the show to be much of a success.

Last week Lucifer’s rating/share came in at a 1.3/4, with 3.92 million viewers. As seen in previous weeks, the series seems to be slowly decreasing in both ratings and viewers each week. Although there hasn’t been a drastic drop, Lucifer is still receiving lower numbers each week, which may be a cause from other shows playing during this time slot, such as Scorpion on CBS. However, online screaming has been helping the series out by gaining for viewers throughout a three day period.

In regards to social media, lead actor Tom Ellis is still gaining a solid amount of followers. Ellis is now at 107.8 thousand followers and has recently been tweeting more with fans than normally. On his current Twitter page, #Lucifer is being shared through a photo post that states rules on how to get #Lucifer to trend. Also on Twitter, co-star Lauren German has consistently been tweeting about the series both during and after the show. As for Facebook, the Lucifer page has maintained posting short clips of the series and has a large amount of viewers and shares.

Currently, Lucifer is up for discussion to see if the series should continue onto season two. As of now, things are looking very good for Lucifer, bringing in a 1.48 for renew/cancel index.

With only 25 days until its premiere date, Rush Hour is in full advertising swing. The network, CBS, will look to promote the show as much as possible as to attract as many eyeballs as it possibly can. This is also the period when the shows pilot will be sent to critics and media analysts for viewing. With that can come good or bad reviews. At first, a Google search of the shows title brings up an article from “USA Today” stating, “Spring TV preview: 6 new shows worth watching,” and upon looking at the first glimpses of the article you see that the picture that they chose to use was a still from Rush Hour. This seems like good publicity, however, if you scroll down you see that the section about the show says that yes, it is worth giving a try and seeing how the show does after a few episodes, but that it will also be met with lots of bad reviews from its pilot. This is definitely not a good sign, but I am still optimistic that the show will be successful after a few episodes. The following behind this franchise is too strong to fail.

http://www.usatoday.com/story/life/tv/columnist/2016/03/06/spring-tv-preview-6-new-shows-worth-watching/80976614/

In the midst of an unordinary presidential race, Bordertown uses humor to shed light on controversial issues. It is unarguable that this year’s presidential race has gone off the beaten path and has brought up some controversial issues that have become the subject of much criticism. Often times, controversy breeds comedy. The creator of this show lives  and eats off of this tactic and displays this in Bordertown. Although seemingly written alongside the presidential race and specifically Donald Trump’s view on immigration, Bordertown was written two years ago with the idea that immigration would be an ongoing topic of discussion for years to come. Bordertown uses the topic of immigration in an unfiltered way, much like many other comedic cartoons do. Although the show’s topic is one that is of prominent discussion, the humor is seeming to fail to reach the audience and the show has still not garnered much success.

The Family makes its sneak peek premiere tomorrow night before settling into its usual time slots on Sunday nights.  ABC teased the series three times during the Academy Awards ceremony, showing that it is seriously attempting to promote the show.  The promotion worked at least in terms of social media, as the show is now up to over 70,000 likes on Facebook and over 7,500 followers on Twitter, which both represent increases.

However, the promotion did little to help the fact that The Family has received some scathing reviews from critics, including Tim Goodman of The Hollywood Reporter.  I am a bit disappointed that Goodman’s review spoiled a couple things for me, but I am intrigued by just how awful he claims the first two episodes were.  Still, the show has a 6.7/10 on IMDb so there are people who believe it is good or at least adequate.  Common viewers like me can find out for ourselves tomorrow night on ABC.

Because the Academy Awards ceremony started at the same time that Cooper’s Guide airs, the show simply aired a rerun instead of a new episode in order to avoid a time conflict with the much larger event.  The episode received a dismal 0.5 rating with 1.33 million viewers, though every show on Sunday night had worse ratings because of the ceremony and red carpet show.

Still, I question how a show like Cooper’s Guide, which underwhelms as it is, can survive in its time slot when it constantly has to go on hiatuses in order to avoid conflicts with special events.  The show took a break from airing new episodes for nearly a month during postseason football, and now it did the same for another week because of the Academy Awards.  It already struggles a bit without these hiatuses, but I question how it can continue to hold the interest of viewers if they are constantly made to wait extended periods of time for new content.

Last week, the heroes of Legends of Tomorrow went to the future.

Nothing too strange for a show literally relying on traveling around in history to try and stop the villian, the future had to happen. This week’s show took viewers of the CW’s other show Arrow, to a rather familiar city, Star City year 2046. Fan’s of Arrow got a sneak peek of what the future could hold for these Legends. But by doing so falls into the trap that many spin-off shows do.

Legends of Tomorrow is a show built upon characters that were very popular in previous shows and the CW wanted to utilize them well, but what they have found themselves in is a hole where they can not build upon anything new. The stakes are high and the world is in danger, but by bringing characters back to a city they already have a life in, and another show in, the CW traps Legends.