Grandfathered Post #11

Posted on November 17, 2015 by lnwolfso

With any new show, it is critical to generate both viewership and revenue. Selling ad space for a new television is extremely challenging because advertisers do not want to waste their money on a product that will not sell. Also, when selling advertisements, advertisers want to know who will be watching their advertisements through the show’s viewership demographics to ensure that it is a worthwhile investment.

All of the already premiered Grandfathered episodes are available on Fox.com, which allowed me to get a preview of some of the ads for this show. One of the most interesting patterns is that the content of the advertisements is very diverse because the viewership demographics are varied. For example, there were commercials that focused on food products like Campbell’s Chicken Noodle Soup, Reese’s and Honey Nut Cheerios, but also advertisements for technological products like the Nexus and the Droid and Google Play. This diverse set of advertisements shows that Grandfathered does not have a specific target audience. Since the show is still new, there is the ability to show a wide array of commercials from Lowes Home Improvements stores to Tide detergent. This flexibility in advertisements will probably become more focused over time as the viewers for the show become more regular.

Grandfathered Post #10

Posted on November 10, 2015 by lnwolfso

Tonight is the sixth episode of Fox’s Grandfathered. After being picked up for a full season the show is beginning to find it’s groove and that character are working together more efficiently. For the past six weeks, excluding October 27th due to the World Series, Grandfathered shows at 8PM on Tuesday evening, but starting in January the show will be moved to 8:30PM on Tuesday evenings. Currently, The Grinder, starring Rob Lowe, is in that time spot and it will be interesting to see how Fox will shift around it’s January lineup. The Grinder will be moving to 9:30PM on Tuesday nights to be closer in the lineup to Brooklyn Nine-Nine, currently one of Fox’s most successful comedies.

This week, one of the show’s leading cast members, Josh Peck, sat down with LA Confidential Magazine and discussed the dynamic of the Grandfathered cast. He gushed about John Stamos and it was evident he was working to bring some positive attention to this new show. Grandfathered has become pretty stable in the ratings averaging about a 1 week to week and around 3.17 million viewers in 18-49. Hopefully, with more positive PR, the show’s fan-base will start to grow.

Grandfathered Post #8

Posted on October 27, 2015 by lnwolfso

Grandfathered is reaching the mid-season mark and the question is raised for Grandfathered staff, “Do I Stay or Do I Go?”. A recent article from TV By the Numbers placed Grandfathered as teetering on the line between renewal and cancellation.

Although, its ratings are not as blatantly successful as Fox’s Empire or doing as poor as Fox’s Minority Report, they fall right on the cusp between success and failure. Last week’s ratings demonstrated that the show is beginning to level out at approximately at a rating of 1 and reached about 3.3 million viewers in the 18-49 demographic. These numbers appear pretty stable, but the question is raised, whether or not Fox thinks these ratings are worthy of keeping the show going.

Although the show’s future is unknown, show executives are trying to secure ratings by locking in guest stars for future episodes. Currently, John Stamos’ longtime co-stars on Full House, Bob Saget and Dave Coulier are set to be appearing on the show. Their episodes are expected to air in late 2015 or 2016, which will hopefully give the viewers something to look forward to. Another guest star, expected to show up will be Dr. Phil, who will play John Stamos’ doctor.

Grandfathered Post #7

Posted on October 18, 2015 by lnwolfso

This has been a huge week for Fox’s comedy Grandfathered because Fox has requested six additional script orders for both Grandfathered and The Grinder. This shows the network, that the show is worthy of continuing production and showing episodes. On the contrary, Fox’s show The Minority Report’s episode order has been reduced from thirteen to ten, which shows Fox’s lack of faith in that show. Grandfathered has remained relatively consistent in the ratings and appears stable enough for Fox to grant the okay on the continuation of production.

Unfortunately directly correlating with this positive accolade for the show, Grandfathered lead John Stamos was charged for a DUI coming from an arrest that occurred earlier this year. Although, Stamos could face up to six months in jail, Fox keeps reassuring the press that this incident will not affect future production for the show.

Mandatory Credit: Photo by Rob Latour/Variety/REX Shutterstock (5120784fg)
John Stamos
67th Primetime Emmy Awards, Arrivals, Los Angeles, America – 20 Sep 2015

Even with reassuring remarks the question still remains, how this charge and possible sentencing will affect the rest of the season and future production of this new comedy.

Grandfathered Post #6

Posted on October 13, 2015 by lnwolfso

After opening up to a decent audience, Fox saw a decline in all three of its Tuesday night programming including Scream Queens, The Grinder, and Grandfathered. Grandfathered in the second week dropped 26%
in viewership, which is staggering and probably very disheartening for Fox Executives. The show received a 1.1rating/4 share and reached only 3.8 milli
on viewers in the key 18-49 demographic.

Grinder-Grandfathered-1 The show is already working to generate more fans by tying in some of John Stamos’ previous successes such as Full House, which is in the works as a sequel, Fuller House. Grandfathered will be having Bob Saget guest star on an episode. This is a perfect example of cross-promotion between different shows, but interestingly the shows are not on the same network. Fox’s Grandfathered and Netflix’s Fuller are sharing their talent pool to generate more viewers for hopefully both of the programs.

Grandfathered really needs to improve its fan base not only in the viewership, but also on social media. Currently, the show’s official Twitter has less than 10,000 followers, which compared to Fox’s Scream Queens that is on an hour later, which has about 266,000 followers. This juxtaposition shows that Grandfathered really needs to improve its social media especially in this multifaceted industry, which is integrating more and more social media into television programming.

Grandfathered Blog #5

Posted on October 6, 2015 by lnwolfso

Last week, Grandfathered premiered on Tuesday September 29^th at 8 PM. The episode introduced the audience to the new characters including John Stamos’ character Jimmy who is a middle-aged bachelor who owns and runs a trendy restaurant and gets the surprise of his life when his unknown son Gerald, played by Josh Peck comes into the restaurant his daughter, Jimmy’s grand-daughter. Within the first few minutes, the audience gains a clear insight to who each of these characters truly are through the comedy writing.

GRANDFATHERED: Pictured: John Stamos as Jimmy. ©2015 Fox Broadcasting Co. CR: Jennifer Clasen/FOX

In terms of ratings, the show was competing against The Voice (Results), NCIS, The Flash, and The Muppets, and these shows emphasized the variety of programming for broadcast on Tuesday evenings. Although, the live premiere ratings were not phenomenal with 1.5/5 share rating. The live + same day + 3 days grew 33% and become 7.1 million after the 3 day result. This indicates that many people were curious about this new programming but the time slot might not have worked in their schedule. It will be interesting to see if those curious viewers stick around for another episode.

Grandfathered Post #4

Posted on September 29, 2015 by lnwolfso

Is John Stamos involved in too much?

A simple Google search of John Stamos provides you with millions of results. Unfortunately for Fox, most of the links relate to the Full House spinoff, “Fuller House”. Although the extensive publicity for Fuller House cannot be blamed on Stamos, it could cause some worry for Grandfathered executives who appear to be having difficulty spreading the word about this new show. John Stamos went on the Today Show and had a one-on-one interview with Matt Lauer, but the highlights from the interview revolved around Stamos’ rehab stint and Fuller House. Stamos’ social media platform is also not focused around Grandfathered, which might damage the premiere ratings on September 29^th. On the contrary, Josh Peck, the younger star of Grandfathered has been covering his social media accounts with posts about Grandfathered to help create buzz for the show.

John Stamos on the Today Show

Also, Grandfathered reviews have arrived from a multitude of sources praising John Stamos for his performance and claiming that he fits really well into television narratives. This positive critical acclaim and lackluster social media presence could lead to unpredictable viewership for the premiere.

More Reviews: Yahoo Review, New York Times, & Deadline

Grandfathered Post #3

Posted on September 19, 2015 by lnwolfso

As the premiere for Grandfathered grows closer, Fox Executives and show creators are looking to create better buzz for the show. This past week, Grandfathered was a part of PaleyFest, the Paley Center’s fall event in Los Angeles. This event allows networks to promote their shows for the upcoming season by showing screeings of the premiere and conversations with the casts and creative teams. Grandfathered seized this opportunity for promotion with the hope of creating more publicity for the show.

Generated by IJG JPEG Library

This event provided fans and future fans with the opportunity to hear about the show from the actors themselves. John Stamos alongside creator Danny Chun answered questions about the show and discussed their perspective on its role in the Fall Season. Throughout the interview, their statements were put onto a live twitter feed, which provided the feeling of a first-hand encounter for fans that were not in the actual audience. This kind of multi-media promotion is extremely important in this day in age because it creates a sense of connectivity for viewers and hopefully draws them in week-to-week.

Grandfathered Blog #2

Posted on September 16, 2015 by lnwolfso

Grandfathered – Blog #2

As Grandfathered prepares for its premiere on Tuesday September 29^th, Fox must consider this show’s competition for the upcoming season. Unfortunately, Grandfathered will be directly competing against the CW show, The Flash. The Flash is known for being one of the first Superhero TV show hits in recent years. This along with Jane the Virgin helped boost ratings on CW Network last year. This show and network are targets younger viewers in their teenage years, so Grandfathered might lose some younger viewership to this program.

Also, Grandfathered will be competing against NCIS, which has long-standing viewers that tend to be older. NCIS, draws in a solid following, but their viewers could be becoming bored with their average content and might look to some new programming like Grandfathered. Completely different genres, but hopefully Grandfathered can steal some of this viewership.

ABC will also be premiering a new show at this time, The Muppets. The Muppets, always a fan favorite might cause some shifting in this Tuesday night lineup and it will be interesting to see what age demographic ABC will be targeting.

Scream Queens – Post #2

Posted on September 11, 2015 by Shaugnessy Elsroth

Scream Queens is set as FOX’s anchor on its all-new Tuesday programming schedule, following Grandfathered featuring John Stamos and Rob Lowe in The Grinder. This is a bold move for the network, but they continue to exude confidence with these adjustments. Tuesday night’s schedule overall is highly focused on female content, leaving Ryan Murphy with the slight hesitation as to whether men will tune in, or not. It’s not a concern for Scream Queens creators, but it is a curiosity to see if men will become a fan of the show’s combination of horror-like elements, comedy and drama.

Pertaining to the show’s pre-production, it was interesting to read in Variety that Jamie Lee Curtis initially turned down her role, despite Murphy writing it specifically for her. Curtis’ primary reasoning was that she had bigger responsibilities back at home. Not taking no for an answer, Murphy created a shooting schedule for Curtis, grouping workdays into four-or-five day periods at a time and limiting her travel. There was no way she could pass this opportunity, and Curtis now considers it the role of a lifetime.

The show airs next week, so let’s see how the ratings pull through in next weeks blog!

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