On February 22nd, Lucifer brought in a rating/share of 1.5/4 and 4.91 million viewers. Since the premier of the series, both ratings and viewers have slightly decreased each week. However, the show still remains attracting viewers through online streaming, such as Hulu.

As for social media, Tom Ellis is now at 104.2 thousand followers and the Lucifer FOX account is at 36.4 thousand. Both accounts are still doing very well interacting with fans and critics. On Twitter, the shows hashtag has seem to change from mostly using #LuciferisHere to now just #Lucifer. From just #Lucifer, there has been 13.5 thousand tweets since the premier.

The Lucifer Facebook page has also been doing well with attracting fans each week. According to their Facebook page, they have 230,558 “likes” and a very active posting routine. After the series premiered the show began to post more episode previews on the Facebook page, which has large range of views. Many of the episode/series previews range between 13.6 million and 78.6 million views. Although this range is quite broad, the Facebook page shows to gain more viewers on their videos when the posts are more spread out.

Finally, the promo tour starts its full effect with CBS’ new show Rush Hour. On Thursday, February 25th, ET (Entertainment Tonight) showed an exclusive promo for Rush Hour on their show. The clip is just over a minute long and it really shows the plot and direction of the show, while also honing in on the genre and type of audience the show is trying to reach. The new promo really focuses on action and violence. Many of the shots are involving gun battles or fist fights. Along with that the promo really focuses on comedy. Several punch lines are dropped and several quick instances are comical. I expect that CBS purposely put this promo on ET with the intent to raise awareness and to capture the crowd of people that may be watching ET. ET viewers are usually very interested and informed about movies and since Rush Hour is based on a trilogy of movies, ET’s audience might be interested in watching this new show. I expect more of this promo type stuff to come and I expect some of the actors of the show to make appearances on late night talk shows in the next month.

Bordertown has been struggling with popularity and viewership since its premiere on Fox this season. The show aims to attract viewers from other cartoon comedies such as Family Guy which, like Bordertown, is also written by Seth Macfarlane. The show seems to be failing at finding that same niche audience and this is very apparent through reviews, social media presence, and ratings.

Bordertown seems to have a very minuscule social media presence despite attempts to advertise and popularize this show. Currently the show has a Twitter account which has roughly 2,000 followers, a very poor following for a new comedic show. Their Facebook page has yet to garner much success either with their page having only 10,000 likes. Lastly, their presence on Instagram has also been subpar with the hashtag #Bordertown only being used 13,000 times. With a slow start to the show it will be interesting to see how much success and viewership they will receive in episodes to come

NBC has a casting problem, but I doubt it is something they are going to change.

In the new series You, Me, and the Apocalypse NBC relies on fan/crowd favorites to carry the show forward. Three of the main leads have previously been on NBC before, Jenna Fisher The Office, Megan Mullally Will and Grace and Rob Lowe Parks and Recreation and The West Wing. 

How is this a problem you may ask?

New television shows are always hard to come by. They either make it big or crash and burn faster than you can say Nielson. It ruthless. But with NBC if they keep casting the same people, audiences are going to grow to expect the same caliber of a show. They’re going to be disappointed in the turnout of a show and have it crash and burn once they decide to no longer watch the show. Skewing preview numbers, but by episode four having lower ratings than expected.

The series premiere of The Family is a little over a week away, and I am beginning to see sponsored advertisements on my Facebook news feed for the show.  Whether or not it is because of my Google search history for research on the show, I cannot be certain;  however, if ABC is indeed sponsoring advertisements for the show on Facebook then that is huge in terms of promotion.  However, the advertisement was simply a picture of the characters along with the title of the show, The Family.  The nondescript title, which was previously discussed, combined with a boring picture of characters does not attract as much attention as it could.  Classmates were intrigued by the trailer that was shown in class, so the show does potentially have interesting content and an ability to be marketed, but it must capitalize on that ability instead of coupling its boring title with equally boring advertisements.

Cooper’s Guide did not experience much change in viewership this past weekend, with its fifth episode “How to Survive Your Roommate’s Girlfriend” maintaining the 0.8 rating the show received the previous week but with an increase from 1.74 to 1.87 million viewers. These are still not ideal numbers for a show wedged in the time slot between powerhouses The Simpsons and Family Guy on FOX, which had ratings of 1.4 and 1.3 this past weekend, respectively.  Cooper’s Guide and fellow FOX newcomer Borderlands continue to disappoint and seem like likely candidates to not be renewed for second seasons.

One thing that I noticed about the show since the last TRF 594 class is its awfully long title.  Professor Jones mentioned that TV shows will often keep their titles concise so that they are not cut off in TV guides and newspapers, and Cooper Barrett’s Guide to Surviving Life is definitely a title that would not fit.  While it is certainly descriptive, perhaps the producers could have sent the same message about what the show is about with more brevity.

The CW Network benefits greatly from a younger audience but because of this their same day ratings tend to be lower. This hasn’t hurt the network in the long run because viewer trends are changing drastically. Many viewers especially younger viewers will stream their favorite television shows online. The network’s own website offers the last five episodes for viewing as well as popular sites like hulu.com streaming as well. The CW also has a streaming deal with Netflix where past seasons of many of their shows can be found.

With so many streaming sites this gives viewers multiple chances to be able to watch these shows giving a rather large ratings bump for Legends of Tomorrow. In the first three weeks alone there has been an avergae jump in viewership of about 1.4 million viewers added into the live plus seven day viewing period. This make Legends a strong contender in the field.