Tag Archives: Fox

Second Chance Post #8

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This past Friday, Second Chance continued to drop in the ratings. Even for FOX, a 0.5 in the 18-49 demo isn’t very good, but a total audience of about 1.91 million is still respectable. According to TV By the Numbers’ renew/cancel weekly standings, the show still has not been officially cancelled by FOX, but it’s thought that this will probably occur by May of this year. Being that the season order was cut down before the show even aired, renewal isn’t likely.

It is interesting to note that since I last blogged about Second Chance’s Facebook pages, the number of people who like the page has increased by over 7,000. The total number of likes now sits at over 18,000. Everything the page posts gets good social engagement and fans seem very happy/dedicated to the show. When going to the FOX website, Second Chance is pretty far down on the homepage so they don’t seem to be actively promoting it on web. A cool feature that they do have is called Latest Buzz which is found on the show’s homepage within the FOX website. Here, they curate what people are saying about the show on social media which includes official show accounts, stars of the show, and general fan tweets. It’s done in a very attractive and clean layout. Just shows once again that social is really a requirement for today’s television…

Second Chance Post #6

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This week, Second Chance saw the lowest total audience numbers of the season pulling in only 1.78 million viewers. Compare that with 4.71 million viewers for its premiere, and it’s easy to see that Second Chance probably won’t get one. This week, it was up against Dateline, Shark Tank, and Hawaii Five-0, all perennially successful shows which each pulled in a rating greater than 1 in the 18-49 demographic. It’s definitely interesting to note that Second Chance lost over a million viewers from its lead in, Sleepy Hollow, which pulled in 2.96 million viewers and held a 0.8 rating in the demo.

FOX still hasn’t released any information about whether or not the show will continue past this season. With it doing so poorly in its Friday timeslot, it would certainly seem unlikely that it will be renewed. Perhaps this was merely a “down” week for the show, but continuing to drop in ratings nearly every week since its premiere is never a good omen.

Second Chance Post #4

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Second Chance continues to be a disappointment this week for FOX television. The show pulled in a 0.5 rating in the demo and had a total viewership of 2.15 million. It slipped one percentage point again this week, down 0.1 from last week and also lost about 0.1 million viewers.

Back in October, FOX cut its episode order down to 11 episodes, showing little faith in the show. This has continued with minimal promotion and the lack of a pronounced social media presence for the program.

Robert Kazinsky, the show’s lead, hasn’t even mentioned the show via his Twitter page since January 21st; nearly a month. He’s been actively promoting other bigger projects he’s working on instead. Dilshad Vadsaria, another cast member on the show, has been much more active. She constantly retweets the official show account and actively promotes it. She has around 30,000 followers which is certainly a wider potential reach than the Second Chance official Twitter account which has only a meager 3,898.

Second Chance Post #3

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With each passing week, it’s more and more clear that FOX’s “Second Chance” will more than likely not be getting one… The show dropped to a 0.6 rating pulling only 2.24 million viewers. A .1 decline from last week’s .7 rating in the demo.

Interestingly enough, the show has been getting paltry ratings but its social media following tells another story. On Facebook, Second Chance has 11,922 likes — not too bad, but then again a show like Empire has 3+ million. What’s interesting about the following Second Chance has is that the interaction their posts have is nearly universally positive. Especially on Facebook, I can’t recall the last time I’ve seen a page whose comments are universally positive. On almost everything they post there are a bevy of comments saying how great the show is and how disappointed viewers will be if the show gets cancelled. The engagement numbers aren’t high, but the engagement they do get is overwhelmingly positive.

Second Chance Post #2

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This past week was the first with Second Chance’s new spot at the last bastion of close-to-being-canceled television shows: Friday evenings. We know that shows are typically moved to Fridays as a result of low ratings, and Second Chance made its move after only two episodes. In its new time slot, its numbers were even worse pulling a 0.7 rating in the demo with a paltry 2.22 million total viewers. Its cancellation is imminent. After this past week, TV By The Numbers deemed it “sure to be cancelled by May 2016.” Important to note, however, is that Second Chance is owned by FOX Studios and as such does have a better shot at renewal than a show from an outside producer might.

Second Chance is receiving mixed/average reviews on Metacritic, pulling a score of 47. Most reviews didn’t have great things to say, and even the more positive ones cited tired cliches and unoriginal content. RogerEbert.com gave the show a score of 10 (out of 100) and stated that “The writing is atrocious, the production values are subpar, and there’s not a single good performance.” It would seem clear, then, that not only are viewers not tuning in to watch Second Chance, critics seem wholly unimpressed with the program.

Second Chance – Post #1

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second-chance-102-rob-kazinsky-shirtless-wet-2016-imagesSecond Chance is a sci-fi/crime drama program airing on FOX. The show is based on Mary Shelley’s Frankenstein. A man is brought back to life in the body of a younger man to essentially relive his life and hopefully do better the second time around than he did in the bad paths he went down the first time. The show stars Robert Kazinsky in the lead role of Jimmy Pritchard and also stars Dilshad Vadsaria, Adhir Kalyan, Ciara Bravo, Tim DeKay, and Vanessa Lengies.

Interestingly enough, Second Chance aired first on the web on December 25th, 2015. That same episode only aired on TV the 13th of January 2016. Since the show’s launch, two episodes have aired. For this week, FOX has already moved Second Chance to Fridays at 9:00 p.m., taking the former spot of Hell’s Kitchen. Things are not looking good for the show. Even with an American Idol lead-in, Second Chance only pulled a 1.2 in its premiere episode and the second episode didn’t fare much better at a 1.0 rating. The move to Fridays almost certainly spells cancellation for the show.

Grandfathered Post #12

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In recent Grandfathered news, the show announced a new guest starring role with Drake Bell. For fans of the Nickelodeon show, Drake and Josh, the duo of Josh Peck and Drake Bell has been around since the early 2000s. This addition of the guest star will helpfully draw younger viewers from the millennial generation into the show and hopefully captivate them with the humor in the dialogue.

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If you take a closer look at Fox’s website for the show there are quite a few interesting components. First, all of the episodes from the season are available for streaming. This feature allows for viewers to catch-up if they missed an episode, but also encourages the development of new viewers because they can start the show from the beginning. Another interactive feature on the website is the prominence of the #BeYourFoxYSelf. This feature allows viewers to upload their own photos and put their faces next to John Stamos. These “new” photos are on display on the website to create an interactive platform. Another interest component of the website is it’s alliance with a website called Instacart. The main chef in the show is the “owner” of the account and places the ingredients in a virtual cart to fans can see what he cooks and make it on their own. Also, there is a promotional offer in which if you use the promo code GRANDFATHERED you can receive five dollars off your next order.

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“Rosewood” Post #12

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This past Wednesday, Fox’s “Rosewood” enjoyed a boost in demo and a .1 increase in ratings. “Rosewood” boasted a 1.5, 4.723 million this week versus 1.4, 5.167 million last week. This year Fox has moved up amongst it’s network competitors by moving up to the number 3 spot in viewership amongst major networks. Many critics are calling this increase in Fox viewership the “Empire-effect,” which is the powerhouse series that follows “Rosewood” and plays a role in “Rosewood”‘s success. “Empire” has maintained a steady and strong following.

Going along with the theme of pulling reality stars and celebrities such as Taye Diggs, “Rosewood” has now tapped celebrity Tia Mowry as a reoccurring role. Mowry will play Rosewood’s sister’s childhood friend that comes from a troubled past. Mowry has recently starred in Nick at Nite’s hit “Instant Mom”. Mowry’s character will play the role of bringing up past memories of each major character, and thus driving the character development even further.

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Scream Queens – Post #11

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Inquisitr is the latest source to report on the steady decline in ratings for Scream Queens, which remains in the clear of being axed by FOX. The author of the piece, Nathan Francis, believes the comedic horror show is continually saved each week due to new trends in the television/entertainment business. Network executives are more reluctant to kill off a program if it’s building an audience unaccounted for by traditional ratings. Television shows are also being considered for other options, such as airing solely on OTT services like HULU and Netflix.

In more positive news, Scream Queens is up for a People’s Choice Award for Favorite New TV Comedy. Lea Michelle, Jamie Lee Curtis and Emma Roberts are all up for Favorite Actress in a New TV Series. Elizabeth Banks will host the 42nd awards show on January 6, 2016. I’m curious to see if the outcome of these two awards will have any push or pull on the continuation of the series.

Grandfathered Post #11

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With any new show, it is critical to generate both viewership and revenue. Selling ad space for a new television is extremely challenging because advertisers do not want to waste their money on a product that will not sell. Also, when selling advertisements, advertisers want to know who will be watching their advertisements through the show’s viewership demographics to ensure that it is a worthwhile investment.

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All of the already premiered Grandfathered episodes are available on Fox.com, which allowed me to get a preview of some of the ads for this show. One of the most interesting patterns is that the content of the advertisements is very diverse because the viewership demographics are varied. For example, there were commercials that focused on food products like Campbell’s Chicken Noodle Soup, Reese’s and Honey Nut Cheerios, but also advertisements for technological products like the Nexus and the Droid and Google Play. This diverse set of advertisements shows that Grandfathered does not have a specific target audience. Since the show is still new, there is the ability to show a wide array of commercials from Lowes Home Improvements stores to Tide detergent. This flexibility in advertisements will probably become more focused over time as the viewers for the show become more regular.