Category Archives: Uncategorized

Good Girls #6

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Good Girls had a good second week as it only went down slightly to a rating 1.3 with a viewership of 5.42 million. This is particularly good considering that they were up against the finale of The Bachelor on ABC. The show is also doing really well considering that the second highest rated show of the night was Scorpion on CBS with a rating of 0.8. They have three cancelations bears in TV by the numbers which commented that a rating of 1.5 is good start. Their biggest challenge being surviving the typical decrease in ratings during spring.

Christina Hendricks continues to avoid the public eye while co-stars Mea Whitman and Retta are out doing interviews. Both of them appeared on the social media livestreaming show Build Series. While Retta made an appearance on NBC’s show The Tonight Show Starring Jimmy Fallon a day after the first episode aired.

 

The Resident #6

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According to Cancel Bear on TV By The Numbers, The Resident has increased its chances of renewal. In week eighteen of the 2017-2018 television season cycle Cancel Bear gave the show three bears. Now in week twenty-three, the prediction has increased to four bears. Overall the show has an 18-49 rating of 1.28 and a renew/Cancel index of 0.58. Based on the ratings of the other shows, this looks promising.

If a show is in the negatives for the renew/Cancel index, then it is highly unlikely to get renewed. With that in mind, any renew/Cancel index above a 0.5 is highly likely to get renewed. If the show has a low renew/Cancel index but a high 18-49 rating, then the chances of the show getting renewed are also very high. You have to give the people what they want!

 

The Cancel Bear noted in its article that if The Resident could remain above a 1.0 rating, it would likely survive. For the next few weeks it managed to do that. However, last week it fell to a 0.8, its lowest 18-49 rating so far. However, the chances of renewal are still likely. We will have to wait until May 2018 to see!

Deception #5

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With just a week until the premiere of the new combination magic and crime series, Deception, the marketing team is enhancing its social media presence. Its Twitter presence embraces meme-culture with GIFs of the stills of the show and humorous captions, in hopes that the ability to relate to the show will improve retweets.

More boomerangs are reposted on Instagram and Twitter as well as more formal Facebook posts. The essence of the social media posts show that the team is appealing to a younger demographic–A18-49.

Next Sunday, March 11th on ABC, we will be able to see if this social media presence has paid off.

Life Sentence #6

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Life Sentence certainly has stepped up their game when it comes down to promotion of their show. With the shows premiere date only a few days away, the cast and crew of the show have taken to various outlets of distribution to get the final words out about the show. Social media has been the most used outlet throughout the production of the show and now into the premiere and season.  There have been short video promotions created with the leads of the show to spark interest, countdown to the premiere data to try and bring about excitement, and newspaper articles about the show with interviews with Lucy Hale and the cast on the show and the experience of shifting to the new show. The CW has also released promo videos from cast members explaining who their character was to the fans, an inside look into the characters.

An advertisement for the upcoming premiere of Life Sentence was shown during the 90th Annual Academy Awards. This was a large promotion for them, stepping outside of their CW bubble and the social media world that their promotion had mainly consisted of.

Way to step up your game, CW.

Life Sentence #5

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With only a few weeks left before the March 7th air date, there has not been much promotion besides what has been shown on their social media accounts. When one is to research the show and the cast, there is only the basic methods of advertising for the show being stated.

  1.  Appearing on Talk Shows
    1. While this is a great way to get the show out there for people to hear about, Life Sentence hasn’t been set up for any shows yet. There has been a few interviews with star Lucy Hale, but nothing of real prominence.
  2.  Social Media
    1. Social media seems to be the only method of advertising being used by the show besides on their own network. Stars are able to reach out to their fans in order for them to get excited for the new show.  While this may work, it isn’t reaching the whole audience demographic, only a small group of fans.
  3. New Releases
    1.  When searching online for updates on the show, it seems to be repeated information, nothing new coming out. It also seems to be mainly the promo videos being shared on multiple websites or links to their social media.
    2. There has been a bit of a break with star Lucy Hale and websites following her journey from her past popular show to this. There have been interviews with her about the change and how she has impacted the shows creation.

Station 19 #5

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With the Station 19 crossover premiering on March 1, they are still three weeks away from the premiere. The twitter account has only gotten 2,000 followers in the last 3 weeks, bringing it to a total of 8,815 twitter followers. On February 23 it was retweeting all the stars of the show posting about how there is only one month left to the premiere. Besides their minimal social media presence, there has been nothing on the talk show circuits. Using the hashtag #TGITCrossover, there has only been conversation about the How To Get Away with Murder and Scandal episode, nothing with Grey’s Anatomy and Station 19. Hopefully after this crossover episode airs, Station 19 will start publicizing the premiere of their show more and start doing interviews.

Life Sentence #4

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One promotional method that Life Sentence is using is social media platforms. They have established their target audience being 18-35 year olds and they know it will largely be a female audience base. When looking at this demographic, one can only assume that social media is a major aspect in their social lives.The use of social media seems like an obvious way to each their audience and catch their attention. This seems to be the main method, besides advertisements on their network, that the CW is promoting their show. This is an interesting change from the old Billboard concept from years ago.

The show itself has Twitter, Instagram, and Facebook. Along with this comes the CW Network social media platforms and also the director/writers/etc. accounts.  This is where the show announces New things coming to the show or showcases new promotional content. This could be new promotional videos, new artwork, retweets of things posted by the actors, etc.

The actors themselves play a huge role in promotion on social media. Lucy Hale, who is playing the lead role of the show as Stella, uses her accounts to advertise for the upcoming show. She shares insight on the production process, promotional videos from the networks, and her own personal photos/videos of her with her cast mates. Lucy Hale knows that those who follow her on her social media accounts are mainly fans of hers.  By using this as an outlet, she is able to spark their interest in her upcoming show.

 

The Resident #4

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It is no secret that network medical dramas like to play up soap opera storylines. Specifically, these shows love to get people talking about all the on camera relationships. We have seen it time and time again with General Hospital, ER, and Grey’s Anatomy. Now I see Fox using the same strategies on “The Resident” but with a modern spin.

Notice how every woman who tweets at the show is female. I like to say that the people tweeting at this show have a “fan girl” attitude, where they most care about the looks of the characters and the on screen relationships. The show picks up on this, which is why they post interactive quizzes on twitter and gifs about these subjects. Now with social media, the way we interact with shows is different. Fox is capitalizing on this “fan girl” attitude to boost social media traffic.

 

“The Resident” will be back next Monday 2/26 with a new episode. It took a three week hiatus because of the Olympics.

Deception #4

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by Anjani Iman

Though “Deception” has not released many teasers or promos for the upcoming premiere date of March 11, that is not to say that the creators of the show have not made appearances at high-profile events–i.e. New York Comic Con 2017.

The panel at NYCC17 featured the executive producers Chris Fedak and Martin Gero as well as the co-stars Jack Cutmore-Scott and Ilfenesh Hadera. You can read more on their repertoire in my last blog post linked here.

Gero said that the series may be dubbed “Magician Impossible” with the stakes of the main character’s illusions running high and possibly costing people’s lives.

Gero also uncovered that he used to be a birthday magician, having been obsessed with magic and David Copperfield specials since he was very young.

The full list of EPs includes: Greg Berlanti, Sarah Schechter, David Nutter, Chris Fedak, and of course, Martin Gero. The production companies involved with the making of “Deception” are Berlanti Productions, Quinn’s House, and Warner Bros. Television.

“Deception” will premiere on Sunday, March 11 at 10/9C on ABC.

Good Girls #3

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Good Girls is two weeks from release and this week the show’s twitter account has really locked down on Valentine’s day to promote the show. They have mostly used the hashtag “#GalentinesDay”, through this they are choosing to highlight the comradery and independence of the women in the show as the most important factor. They are first having a “Good Girls Galentine’s Day” brunch on February 13th in which  the public is invited to come as long as they RSVP. The other one is a promotion with Venmo in which they are encouraging users to reply with their venmo account and “why you and your #GoodGirls deserve a little spending money.” This is a really intelligent marketing move as this contest is likely to draw a lot of traffic to their twitter account, especially since Retta re-tweeted it. The whole use of Galentine’s Day also fits into NBC’s marketing today as they have really been promoting their content with the hashtag.