Tag Archives: CBS

Criminal Minds: Beyond Borders Post #3

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Since Criminal Minds: Beyond Borders is a spinoff of Criminal Minds, the actors who are more well known to CBS have already been interacting with fans who follow them on social media. The show is doing this in order to maintain the same relationship with their fans as they did with Criminal Minds. The original Criminal Minds series had an average of 91% audience score on Rotten Tomatoes and two of the shows main actors, Shemar Moore and Matthew Gray Gubler (two of the most popular cast members with twitter followers of over 2 million), are most beloved by fans. Both Moore and Gubler continuously interact with their fans on twitter as well as Facebook. Moore even goes as far as choosing a fan of the week (usually a female fan) to call “baby girl,” which he calls one of the female characters in the show.

Criminal Minds: Beyond Borders has been copying the same method, probably after observing the positive response fans from the original show. Using two of the more well known actors, Gary Sinise (CBS’s NCIS: NY) and Daniel Henney (made cameo in Criminal Minds as Matthew Simmons and NCIS: LA), to connect with their fans via twitter and Facebook as well. This way, this show can use them as a brand to garner more viewer attention.

Criminal Minds: Beyond Borders Post #2 By Tionge Johnson

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Media marketing has been on the rise for Criminal Minds: Beyond Borders recently, as seen by their recent commercial during the Super Bowl. Their activity on Twitter also revolved around the Super Bowl this past weekend, sharing a post on which Criminal Minds character should attend the big football event. So, the show has been really marketing towards what viewers are watching currently, and where they are most active on social media. And, for all of the right reasons.

CBS has continued to share commercials promoting their channel, which means they are also financially benefiting from the Super Bowl. So, for Criminal Minds: Beyond Borders to share their commercial as part of the CBS commercial package, they not only gain much needed publicity, but an increase in viewer interest. Basically, by watching the commercial, viewers would want to learn more.

The shows twitter rose from 1, 078 followers, to 2,097 followers in just two days after they aired their commercial on the Super Bowl, an excellent example of how knowing what consumers watch will help benefit ratings and views.

Rush Hour- Post #2

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The time has finally come. It is the sporting event that Americans look forward to each year. Of course, I am talking about the Super Bowl. Millions will tune in to watch the Denver Broncos play the Carolina Panthers and CBS has the honor of broadcasting the event this year. This is very big for the network and will gain them a lot of viewers and their ratings will be untouched this week. CBS also has the chance to advertise their shows during the Super Bowl and more people than ever will be exposed to commercials about CBS shows. This is a big advantage over other competing networks. I am not entirely sure if CBS is going to, but they really should think about advertising their new show Rush Hour to get people to start talking about it and gain excitement. The show doesn’t air for another month and a half, but this is the best time for them to start the big advertising campaign. They can gather a lot of eyeballs today, and they can put Rush Hour ahead of any other network’s shows that may premiere at the end of March alongside Rush Hour. CBS can lock in an audience during the Super Bowl.

Criminal Minds: Beyond Borders – Post #1 by Tionge Johnson

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Word Count: 200

The release date for the new “Criminal Minds” pilot on CBS, “Criminal Minds: Beyond Borders,” a spinoff of the original crime drama, premieres March 16, 2016. Social media buzz surrounding the show has already developed, and the show has been busy marketing towards companies such as TV Guide and Youtube. The new pilot is promoting its new cast by interacting with actors on Twitter such as Daniel Henney (Big Hero 6, X-Men Origins: Wolverine) and by sharing a special “Meet the Cast” article published on CBS.com that was also posted on Twitter. Youtube promos and Twitter promo’s have been focused on these new actors and their past credentials. And, to further promote these actors, actors from the original “Criminal Minds” are also interacting with the new cast, wishing them good luck on the new pilot on Twitter, which has 1, 693 followers already.

“Criminal Minds: Beyond Borders” has its own Youtube Channel with 3 videos posted (They’ve only been active since last Friday). The first promo into the first episode had the most views of 880 out of the three videos, which was posted just yesterday, January 27th, 2016. Overall, their Youtube channel has 57 subscribers since last week Friday, which isn’t too bad for just starting up.

“Rosewood” Post #10

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Fox’s “Rosewood” viewership may be on a steady decline, but amongst its Wednesday night competition it’s staying relevant. “Rosewood” has beat out its competition on “The Mysteries of Laura” on NBC and “Arrow” on The CW for a couple of weeks now. Also, “Rosewood” stays steadily behind CBS’s longtime hit “Survivor”. However, ABC’s broadcast last night of the CMA Awards that received a 3.8 rating among adults 18-49, might have played into the plateau of “Rosewood” ratings last night. I am surprised that the award ceremony did not affect “Rosewood” and other Wednesday night show’s ratings greatly. According to TV by the Numbers the CMA Awards “fell a decent amount from their ratings last year, losing 0.7 in adults 18-49 (3.8 vs. 4.5) and about 2.3 million viewers. ABC still led the night in adults 18-49, but it was an off year for the awards.” It’s also surprising to note that ratings this week for “Rosewood” were not heavily affected after last week’s brief hiatus due to the World Series.

Limitless- Post #7

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Limitless has been doing very well since it’s release about a month ago. Reviews now have been a lot better since initial critic reviews before Limitless officially went on the air. The Orlando Sentinel calls Limitless “a standout for its creative visuals and fresh approach to the crime procedural.” The article also compliments Limitless on its impressive audience size, and predicts that it will grow even larger when executive producer Bradley Cooper makes another cameo in the episode on October 27.

Despite this positive review, Limitless experienced another decline in ratings and viewers. Last week, Limitless was rated at 1.4 with 8.1 million people watching, over a 1.5 million decline from its premiere. Limitless was beaten in ratings by the premiere of Chicago Fire on NBC. The show had a 1.8 and 7.37 million people watching.

Limitless- Post #6

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Limitless is doing very well so far in the season. They maintained consistent ratings and viewers without any significant drops in the first two episodes.  Although, they have experienced a slight drop in ratings in the third episode.  Last week, Limitless was rated at 1.7, however, they still had 9.57 million viewers.  This is interesting because even though ratings dropped, viewership still remains consistent with the premiere.

As for live plus seven numbers from Limitless’ premiere, the show’s audience increased 45% to14.26 million people.  Also, according to The Wall Street Journal, its “18 to 49 audience was up almost 70 percent.”

Given their success so early in the season, sites such as Ad Week and TV by the Numbers are confident that Limitless will be destined to have a second season.

Limitless- Post #5

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As the third episode draws near, the first two episode ratings were exceptional.  As discussed before, the premiere’s ratings were 1.9 with 9.86 million viewers.  Interestingly, last week’s ratings were the same.  The episode was also rated at 1.9, however, viewership dropped.  Only 9.58 million people watched the second episode.  This near 300,000 person drop obviously did not show any effects in the 18-49 demographic. Despite this, Limitless still had 3.3 million more viewers than Best Time Ever With Neil Patrick Harris and 5.4 million more than Quantico.

Even though the numbers dropped slightly, CBS plans on expanding Limitless’ reach. Just yesterday, CBS Studios International announced that they will license first- broadcast rights of Limitless to International markets. So far, multiple stations in various countries picked up the series, such as: the UK, Germany, France, Canada, Italy, Spain, Sweden, Turkey, New Zealand, Norway, parts of Africa, Finland, Latin America, Portugal, and India. The air dates in each country will vary.

This strategy is a very bold move by CBS and it will be interesting to see how the series holds up overseas.

 

 

Limitless- Post #4

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After the premiere of Limitless last week on CBS, initial ratings came in at 1.8 with a 6 share and 9.8 million viewers.  Although, these numbers adjusted in Limitless’ favor.  The final numbers turned out to be a 1.9 rating, 6 share, and 9.86 million watchers.

The only recorded competition in Limitless’ time slot was Best Time Ever with Neil Patrick Harris.  The show recorded a lightly higher 2.1 rating and a 7 share.  However, only 5.91 million people watched the show, 3.95 million less than Limitless.  Interestingly the ratings only examined people age 18-49, meaning that more people in that age range watched Neil Patrick Harris, but there was an overall larger audience watching Limitless. Regardless of ratings, I think the overall audience is more beneficial to the longevity of the series.

I look forward to see Limitless’ viewership trends this week and in the weeks to come.

 

Limitless- Post #3

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Over the past few days, CBS has been generating a lot of hype over the premiere of Limitless tonight at 10.  Their campaign resides mainly on social media where they are posting to their Twitter, Facebook, and Instagram pages every hour revealing a different aspect of the show.  In addition, a poster has been released to promote the show, resembling a fake senator campaign ad to re- elect Eddie Morra.  A juice truck also drove around Los Angeles to give out “brain juice”

Despite this, critic reviews of the show remain skeptical.  The Wrap stated that Limitless has the potential of being good because of the differentiation from other cop shows, but initial impressions have them thinking the story is bland and too attached to the plot from the film.  Likewise, Flavorwire called the show “boredom with a bradley cooper cameo” for the same reasons.  The New York Times, The Atlantic, and USA Today all agree that Limitless is too similar to the film in both visuals and storyline.