Tag Archives: social media

Deception #6

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It’s no secret that the stars of the new crime drama are not A-list celebrities. That is not to say that they are not the best actors for the roles. Sometimes, a fresh face can bring an unbiased and surprising love for a new show.

The @DeceptionABC Twitter account is following only 10 people–the producers, the stars, and the ABC network Twitter account. Interestingly enough, the two stars of the show, Jack Cutmore-Scott and Ilfenesh Hadera are the only accounts followed that are not verified. Justin Chon, a writer, actor, producer, and internet celebrity, is verified and he is not even the lead of the show.

The producers and writers are expected to have a professional and respected social media presence, even if many of them have not tweeted since 2017. The two stars of the show, Cutmore-Scott and Hadera should make more of an effort to interact with potential audiences and promote the upcoming series themselves.

Being a TV actor comes with being personable, especially with fans. Hopefully once the show begins next Sunday, the fans will tweet at them and encourage the actors to connect with them.

Deception #5

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With just a week until the premiere of the new combination magic and crime series, Deception, the marketing team is enhancing its social media presence. Its Twitter presence embraces meme-culture with GIFs of the stills of the show and humorous captions, in hopes that the ability to relate to the show will improve retweets.

More boomerangs are reposted on Instagram and Twitter as well as more formal Facebook posts. The essence of the social media posts show that the team is appealing to a younger demographic–A18-49.

Next Sunday, March 11th on ABC, we will be able to see if this social media presence has paid off.

Life Sentence #5

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With only a few weeks left before the March 7th air date, there has not been much promotion besides what has been shown on their social media accounts. When one is to research the show and the cast, there is only the basic methods of advertising for the show being stated.

  1.  Appearing on Talk Shows
    1. While this is a great way to get the show out there for people to hear about, Life Sentence hasn’t been set up for any shows yet. There has been a few interviews with star Lucy Hale, but nothing of real prominence.
  2.  Social Media
    1. Social media seems to be the only method of advertising being used by the show besides on their own network. Stars are able to reach out to their fans in order for them to get excited for the new show.  While this may work, it isn’t reaching the whole audience demographic, only a small group of fans.
  3. New Releases
    1.  When searching online for updates on the show, it seems to be repeated information, nothing new coming out. It also seems to be mainly the promo videos being shared on multiple websites or links to their social media.
    2. There has been a bit of a break with star Lucy Hale and websites following her journey from her past popular show to this. There have been interviews with her about the change and how she has impacted the shows creation.

The Resident #4

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It is no secret that network medical dramas like to play up soap opera storylines. Specifically, these shows love to get people talking about all the on camera relationships. We have seen it time and time again with General Hospital, ER, and Grey’s Anatomy. Now I see Fox using the same strategies on “The Resident” but with a modern spin.

Notice how every woman who tweets at the show is female. I like to say that the people tweeting at this show have a “fan girl” attitude, where they most care about the looks of the characters and the on screen relationships. The show picks up on this, which is why they post interactive quizzes on twitter and gifs about these subjects. Now with social media, the way we interact with shows is different. Fox is capitalizing on this “fan girl” attitude to boost social media traffic.

 

“The Resident” will be back next Monday 2/26 with a new episode. It took a three week hiatus because of the Olympics.

Station 19 #3

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#Station19 has had more traction this week as they have begun shooting and posting pictures. Wendy Calhoun, a producer for Station 19, tweeted a picture of the real life firefighter tech and stunt crew, showing their incorporation of real life heroes into the show. Even though the post did not receive a lot of attention, I think this is an important factor of the show that will most likely be brought up in interviews and press tours. In regards to the buzz around the show, ABC has announced that Grey’s Anatomy and Station 19 will be having a crossover episode on March 1st, titled “You Really Got a Hold On Me.”. This will be a great introduction to the Station 19 actors and will be airing before the Scandal and How To Get Away with Murder crossover episode. It will be a full night for #TGITCrossover and will garner a lot of social media attention.

 

 

Turchiano, D. 2018, February 08. ABC Announces ‘Grey’s Anatomy’ and ‘Station 19’ Crossover Episode. Retrieved from http://variety.com/2018/tv/news/greys-anatomy-station-19-crossover-abc-air-date-1202693199/.

 

Grammy Awards

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An Overview of The Show

The 60th Annual Grammy Awards was held on Sunday, January 28th 2018 at Madison Square Garden by the CBS network–the first time since 2003 that the Grammys were not held in Los Angeles. The Grammys aired at 7:30 EST, hosted by late night television host James Corden for the second year in a row.

Kendrick Lamar opened with a compelling performance with the American flag and men in fatigues and ski masks as backup dancers. U2 and comedian Dave Chapelle joined in, with Chapelle saying the most quoteable line of the night–“The only thing more frightening than watching a black man be honest in America is being an honest black man in America. Sorry for the interruption.”

Ke$ha supported the #MeToo movement clad in all white during a performance alongside Cyndi Lauper, Bebe Rexha, Andra Day, and others. Janelle Monae made a direct tribute in her speech to the Time’s Up movement.

Politics were highly addressed at the 60th annual awards. Hillary Clinton appeared in a video reading an excerpt from “Fire and Fury”. Camila Cabello made a timely tribute to Dreamers in the midst of Trump’s reform DACA.

 

The Winners

Kendrick Lamar and Rihanna accepted the first Grammy of the broadcast for “Loyalty” as best rap/sung performance.

Ed Sheeran won Best Solo Performance for his song “Shape of You”. Following speeches by Kesha and Janelle Monae, Sheeran was met with boo’s despite his generally agreeable demeanor and presence in the music industry.

Bruno Mars dominated the award show, accepting the Grammy Award for album of the year (24K Magic), song of the year (That’s What I like) and record of the year (24K Magic).

 

The Ratings

The Grammys have a key demographic of A18-49 and reached 19.81 million viewers with a 5.9 rating on January 28th, down a full 24% from 2017’s February viewership number. This was the lowest viewership a ceremony CBS has received since 2009. Even so, the 2018 Grammys were the most watched primetime entertainment show since the 2017 Oscars. (Deadline)

Metered market ratings were 12.7/21, worse than early returns suggested. It fell 20% from the early returns for the 59th annual Grammys, which had 26 million viewers and a 7.8 rating among the same demo A18-49.

The unique viewers on the livestream of the Grammys was up 40% over last year’s telecast, however. The Sunday had the second-highest sign-up day for CBS All Access. The big boost stemmed from the streaming service offering a live stream of the event on its service. This is especially helpful to the millennial and/or cord-cutting population who do not have cable and focus on SVODs. Unique viewers and subscriber sign-ups reached record numbers for the CBS service. This could also be due to the airdate for a highly anticipated episode of “Star Trek: Discovery” that is only streamed on All Access.

 

Social Media

Nielsen reported that the 60th Grammys was the most social TV event this year. If we look at the mobile app store, the CBS app rank in free apps was at #325, according to Sensor Tower. After the awards show, the app’s rank jumped up to #89 among free iPhone apps in the US, just 5 below the very popular dating app, Tinder. (Tech Crunch)

The Twittersphere reacted to much of the poltiical aspects to had negative reactions to the delay of the delay of the red carpet precursor to the awards ceremony, due to delays in programming.

 

Programming and Competitive

CBS had aired the 2018 Farmer’s Insurance Open on Sunday night. The golf tournament ran into the Grammys’ red carpet’s scheduled time, which yielded backlash on Twitter and social media. (Business Insider)

CBS assured users that the Grammys would still air at 7:30p.m., but many on Twitter in their key demographic were unable to view a much red carpet celebrity fashion. The Farmer’s Insurance Open already had a delayed airtime as the Michigan State and University of Maryland basketball game went into overtime. Although overtime in sports can be often unpredictable, we can only fault the program planning team at network for the adverse effects on the highly anticipated red carpet fashion show.

As for competitive, there was not much up against the 7:30pm CBS special. Premieres included Real Housewives of Atlanta on Bravo, Sister Wives on TLC, and Beachfront Bargain Hunt on HGTV. None of these shows even compare to the gravity of the Grammys.

 

Advertising and Sponsorship

Procter & Gamble aired an “oddball and bizarre” ad for the Old Spice deodorant and its target consumers, male A18-34. The ad agency Wieden + Kennedy produced the campaign that features a suave gentleman talking to women about “the man your man could smell like.”

The ad was broadcast entirely in French, with a woman crying of a loss of someone relating to Old Spice. The company’s marketing director sought to generate buzz for this huge media opportunity. According to a media buyer, CBS sought roughly $1 million for a 30-second spot during the Grammys. For that money, the ad really needs to make impressions. (Variety)

While the Grammys hit a huge viewership decline, its advertising revenue remains strong. CBS made $81.1 million in national TV revenue. Last year they earned $81.4 million,
Big advertisers include Target ($7.8 million), Lincoln Mercury ($5.8 million), Google Phones ($3.9 million), Uber ($3.9 million) and Warner Bros ($3.5 million).

Criminal Minds: Beyond Borders Post #6

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Word Count: 195

With 2, 850 followers and 66, 775 likes on Facebook, Criminal Minds: Beyond Borders is continuing to increase its following as the premiere draws near on March 16. There was a moment when the following count stayed at 2,530 for a good week, but then the count jumped drastically after posting where the cast would be traveling on the show. The new cast also continues to interact with not only fans, but to cast members of the original Criminal Minds (who re-tweet whatever the new cast members post in support).

Subscribers on Youtube have also been increasing as the show premiere draws near. Yesterday, there were 293 subscribes, now their are 305. You can find on the Criminal Minds: Beyond Borders Youtube that they have two videos uploaded of some of the cast members answering silly travel questions such as, “what is your craziest travel story” (a great example of how the shows focus is on building a relationship with the cast and its followers). Another trend that has just recently started on the show’s twitter is posting travel tips from different countries located in the show, which is supported by the hashtag #TravelTuesday (it has 10 reblogs and 18 likes so far).

Second Chance Post #4

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Screen Shot 2016-02-16 at 9.22.11 PM

Second Chance continues to be a disappointment this week for FOX television. The show pulled in a 0.5 rating in the demo and had a total viewership of 2.15 million. It slipped one percentage point again this week, down 0.1 from last week and also lost about 0.1 million viewers.

Back in October, FOX cut its episode order down to 11 episodes, showing little faith in the show. This has continued with minimal promotion and the lack of a pronounced social media presence for the program.

Robert Kazinsky, the show’s lead, hasn’t even mentioned the show via his Twitter page since January 21st; nearly a month. He’s been actively promoting other bigger projects he’s working on instead. Dilshad Vadsaria, another cast member on the show, has been much more active. She constantly retweets the official show account and actively promotes it. She has around 30,000 followers which is certainly a wider potential reach than the Second Chance official Twitter account which has only a meager 3,898.

Cooper’s Guide – Post #2

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During the brief hiatus that Cooper’s Guide is undergoing because of post-season football, I decided to look at the social media presence of the show and was disappointed with what I discovered.  The show only has slightly over 2,000 followers on its Twitter page.  A couple of its stars boast solid followings, with Meaghan Rath and Charlie Saxton having about 55,000 and 42,000 followers, respectively.  However, Jack Cutmore-Scott, who plays the title character, only has about 500 followers and Justin Bartha, perhaps the series’ most recognizable actor following his appearances in the Hangover films, does not even have a Twitter page.  Furthermore, Cooper’s Guide does not have an easily identifiable hashtag that can be used to discuss the show. This makes it difficult for me to track how often the show is being mentioned on social media, but, even worse, it means that fans do not have a single unified hashtag that they can use to discuss the show with each other.  With almost non-existent social media discussion, I wonder how the show will maintain enough buzz to do well after its hiatus.

Grandfathered Post #4

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Is John Stamos involved in too much?

A simple Google search of John Stamos provides you with millions of results. Unfortunately for Fox, most of the links relate to the Full House spinoff, “Fuller House”. Although the extensive publicity for Fuller House cannot be blamed on Stamos, it could cause some worry for Grandfathered executives who appear to be having difficulty spreading the word about this new show. John Stamos went on the Today Show and had a one-on-one interview with Matt Lauer, but the highlights from the interview revolved around Stamos’ rehab stint and Fuller House. Stamos’ social media platform is also not focused around Grandfathered, which might damage the premiere ratings on September 29th. On the contrary, Josh Peck, the younger star of Grandfathered has been covering his social media accounts with posts about Grandfathered to help create buzz for the show.

John Stamos on the Today Show

John Stamos on the Today Show

 

Also, Grandfathered reviews have arrived from a multitude of sources praising John Stamos for his performance and claiming that he fits really well into television narratives. This positive critical acclaim and lackluster social media presence could lead to unpredictable viewership for the premiere.

More Reviews: Yahoo Review, New York Times, & Deadline